Owners, management and financials
CVR: 29780595
Secondary names: AHVIDEVARER.DK A/S, AHVIDEVARE.DK A/S, WHITEAWAY.COM A/S
DKK 2,079,151,000
Revenue
Net result: DKK 22,022,000
WHITEAWAY GROUP A/S (100%)
CVR · view owners
Darren Brian Bett, Jonas Hald Johansen
Board: Pål Wibe (chair) and 6 members
CVR · view management
Active
Founded 23 August 2006
CVR · view overview
172 employees
CVR · 2018
Director registered: Darren Brian Bett
CVR · 20/02/2025
View the full event history
WHITEAWAY A/S is a Danish company of the type Aktieselskab based in Aarhus N, founded in 2006. The company is registered under the industry Detailhandel med elektriske husholdningsapparater. The management consists of Darren Brian Bett and Jonas Hald Johansen. The board consists of Pål Wibe (chair), Ib Dyhr Nørholm, Jeppe Østergaard Bredahl and Johannes Emil Kjærsgaard Gadsbøll. The company is owned by WHITEAWAY GROUP A/S. The company has 172 employees (2018). In 2025, the company reported revenue of DKK 2,079,151,000 and a net result of DKK 22,022,000 compared with DKK -58,607,000 the year before. Equity in the 2025 report amounted to DKK 124,520,000.
Source: annual report 2025, Danish Business Authority
WHITEAWAY A/S has shown a significant recovery in its financial health, with 2025 reporting a revenue of 2,079,151,000 DKK and a profit of 22,022,000 DKK, marking a turnaround from previous losses. The revenue trend has fluctuated, peaking in 2022 at 2,272,560,000 DKK before declining in 2023 and 2024, but rebounding in 2025. Concerns remain regarding its equity, which has decreased from 183,552,000 DKK in 2022 to 124,520,000 DKK in 2025, indicating potential vulnerability. Despite these challenges, the company maintains a notable position within the electrical household appliances retail sector, leveraging its recovery to stabilize its profitability and revenue growth.
AI-generated summary · Generated 11/03/2026
Selskabets formål er at drive handelsvirksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/08/2024 – 31/07/2025 | 2.1 mia. | 22 mio. | 645.9 mio. | 124.5 mio. | 215 | |
| 202401/08/2023 – 31/07/2024 | 2 mia. | -58.6 mio. | 647.1 mio. | 102.3 mio. | 221 | |
| 202301/08/2022 – 31/07/2023 | 2 mia. | -12.8 mio. | 515 mio. | 163.8 mio. | 184 | |
| 202201/08/2021 – 31/07/2022 | 2.3 mia. | 23.3 mio. | 491.2 mio. | 183.6 mio. | 197 | |
| 202001/11/2019 – 31/10/2020 | 2 mia. | 35.3 mio. | 667.6 mio. | 116.5 mio. | 174 | |
| 201901/11/2018 – 31/10/2019 | 1.8 mia. | 12.6 mio. | 531.4 mio. | 94 mio. | 174 | |
| 201801/11/2017 – 31/10/2018 | 1.7 mia. | -53.4 mio. | 685.3 mio. | 38.9 mio. | 165 | |
| 201701/11/2016 – 31/10/2017 | 1.5 mia. | 4.5 mio. | 471.1 mio. | 93.5 mio. | 151 | |
| 201601/11/2015 – 31/10/2016 | 1.3 mia. | 26.8 mio. | 335.6 mio. | 88.4 mio. | 132 | |
| 201501/11/2014 – 31/10/2015 | - | 18.5 mio. | 223 mio. | 56.8 mio. | 106 | |
| 201401/11/2013 – 31/10/2014 | - | 13.7 mio. | 210.9 mio. | 38.4 mio. | 81 |
Compared to 238 companies in Detailhandel med elektriske husholdningsapparater
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of WHITEAWAY A/S is 29780595.
WHITEAWAY A/S is owned by WHITEAWAY GROUP A/S.
The management of WHITEAWAY A/S consists of Darren Brian Bett and Jonas Hald Johansen.
The board of WHITEAWAY A/S consists of Pål Wibe, Ib Dyhr Nørholm and Jeppe Østergaard Bredahl, with Pål Wibe as chair.
In 2025, WHITEAWAY A/S reported revenue of DKK 2,079,151,000.
WHITEAWAY A/S had 172 employees in 2018 according to the Danish CVR register.
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WHITEAWAY A/S has published its annual report for 2025. Revenue came to DKK 2,079,151,000, and the net result was DKK 22,022,000.
As of October 23, 2025, Karina Kjær Deacon has joined the board of directors of WHITEAWAY A/S.
As of February 20, 2025, Darren Brian Bett is registered as director of WHITEAWAY A/S.
WHITEAWAY A/S has published its annual report for 2024. Revenue came to DKK 2,042,342,000, and the net result was DKK -58,607,000.
As of April 8, 2024, Johannes Emil Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY A/S.
As of April 8, 2024, Jeppe Østergaard Bredahl has joined the board of directors of WHITEAWAY A/S.
As of April 8, 2024, Pål Wibe has joined the board of directors of WHITEAWAY A/S.
As of April 8, 2024, Lise Kaae has left the board of directors of WHITEAWAY A/S.
As of April 8, 2024, Thomas Zeihlund has stepped down as adm. dir. of WHITEAWAY A/S.
As of April 7, 2024, Johannes Emil Kjærsgaard Gadsbøll has left the board of directors of WHITEAWAY A/S.
WHITEAWAY A/S has published its annual report for 2023. Revenue came to DKK 1,958,998,000, and the net result was DKK -12,820,000.
As of October 20, 2023, Johannes Emil Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY A/S.
As of October 20, 2023, Ib Dyhr Nørholm has joined the board of directors of WHITEAWAY A/S.
As of October 20, 2023, Lise Kaae has joined the board of directors of WHITEAWAY A/S.
As of October 20, 2023, Lars Fløe Nielsen has joined the board of directors of WHITEAWAY A/S.
As of October 19, 2023, Johannes Emil Kjærsgaard Gadsbøll has left the board of directors of WHITEAWAY A/S.
As of October 19, 2023, Ib Dyhr Nørholm has left the board of directors of WHITEAWAY A/S.
As of October 19, 2023, Lise Kaae has left the board of directors of WHITEAWAY A/S.
As of January 16, 2023, Jonas Hald Johansen is registered as director of WHITEAWAY A/S.
WHITEAWAY A/S has published its annual report for 2022. Revenue came to DKK 2,272,560,000, and the net result was DKK 23,301,000.
As of October 24, 2022, Thomas Zeihlund is registered as adm. dir. of WHITEAWAY A/S.
As of October 24, 2022, Esben Morre Aabenhus has stepped down as adm. dir. of WHITEAWAY A/S.
WHITEAWAY A/S has published its interim report for the period November 1, 2020 – July 31, 2021.
As of September 30, 2021, Kim Mose has stepped down as director of WHITEAWAY A/S.
WHITEAWAY A/S has published its annual report for 2020. Revenue came to DKK 2,022,149,000, and the net result was DKK 35,274,000.
As of October 15, 2020, EY Godkendt Revisionspartnerselskab has been appointed auditor of WHITEAWAY A/S.
As of October 15, 2020, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of WHITEAWAY A/S.
WHITEAWAY A/S has published its annual report for 2019. Revenue came to DKK 1,801,391,000, and the net result was DKK 12,629,000.
WHITEAWAY A/S has published its annual report for 2018. Revenue came to DKK 1,721,486,000, and the net result was DKK -53,408,000.
As of October 24, 2018, Kim Mose is registered as director of WHITEAWAY A/S.
As of October 24, 2018, Esben Morre Aabenhus is registered as adm. dir. of WHITEAWAY A/S.
As of October 24, 2018, Johannes Emil Kjærsgaard Gadsbøll has stepped down as adm. dir. of WHITEAWAY A/S.
As of October 23, 2018, Esben Morre Aabenhus has stepped down as director of WHITEAWAY A/S.
WHITEAWAY A/S has published its annual report for 2017. Revenue came to DKK 1,546,928,000, and the net result was DKK 4,482,000.
WHITEAWAY A/S has published its annual report for 2016. Revenue came to DKK 1,260,649,000, and the net result was DKK 26,770,000.
WHITEAWAY A/S has published its annual report for 2015. Gross profit came to DKK 67,919,168, and the net result was DKK 18,477,367.
WHITEAWAY A/S has published its annual report for 2014. Gross profit came to DKK 49,274,732, and the net result was DKK 13,709,253.
As of January 26, 2015, Johannes Emil Kjærsgaard Gadsbøll is registered as adm. dir. of WHITEAWAY A/S.
As of January 26, 2015, Esben Morre Aabenhus is registered as director of WHITEAWAY A/S.
As of September 2, 2014, Lise Kaae has joined the board of directors of WHITEAWAY A/S.
WHITEAWAY A/S has published its annual report for 2013.
As of February 3, 2014, Esben Andreas Kjærsgaard Gadsbøll has left the board of directors of WHITEAWAY A/S.
As of February 3, 2014, Jens Patrik Hedelin has left the board of directors of WHITEAWAY A/S.
As of February 3, 2014, Magnus Wiberg has left the board of directors of WHITEAWAY A/S.
WHITEAWAY A/S has published its annual report for 2012.
As of February 23, 2012, Ib Dyhr Nørholm has joined the board of directors of WHITEAWAY A/S.
As of February 23, 2012, Jens Patrik Hedelin has joined the board of directors of WHITEAWAY A/S.
As of February 23, 2012, WHITEAWAY GROUP A/S is registered as an owner of WHITEAWAY A/S with an ownership share of 100%.
As of February 20, 2012, Jesper Bang Jørgensen has left the board of directors of WHITEAWAY A/S.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of WHITEAWAY A/S.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of WHITEAWAY A/S.
As of February 24, 2011, Magnus Wiberg has joined the board of directors of WHITEAWAY A/S.
As of February 11, 2010, Jon Tophøj Kristensen has joined the board of directors of WHITEAWAY A/S.
As of September 25, 2009, Martin Dalgaard Andersen has left the board of directors of WHITEAWAY A/S.
As of October 9, 2008, Johannes Emil Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY A/S.
As of October 9, 2008, Martin Dalgaard Andersen has joined the board of directors of WHITEAWAY A/S.
As of June 28, 2008, Jørgen Emil Jensen has left the board of directors of WHITEAWAY A/S.
As of June 11, 2008, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of WHITEAWAY A/S.
As of June 11, 2008, PALSGAARD & HANSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of WHITEAWAY A/S.
As of September 13, 2007, Johannes Emil Kjærsgaard Gadsbøll has left the board of directors of WHITEAWAY A/S.
As of September 13, 2007, Troels Stenhøj Østergaard has stepped down as director of WHITEAWAY A/S.
As of August 23, 2006, PALSGAARD & HANSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of WHITEAWAY A/S.
As of August 23, 2006, Johannes Emil Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY A/S.
As of August 23, 2006, Jørgen Emil Jensen has joined the board of directors of WHITEAWAY A/S.
As of August 23, 2006, Esben Andreas Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY A/S.
As of August 23, 2006, Jesper Bang Jørgensen has joined the board of directors of WHITEAWAY A/S.
As of August 23, 2006, Troels Stenhøj Østergaard is registered as director of WHITEAWAY A/S.
WHITEAWAY A/S was founded on August 23, 2006.
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