Owners, management and financials
CVR: 31872316
Secondary names: DANISH BEAUTY COMPANY ApS
DKK 33,962,999
Gross profit
Net result: DKK 16,041,775
POA Invest 2 ApS (15-19,99%), Dayes Group B.V. (66,66-89,99%)
CVR · view owners
Morten Lundtoft Svendsen
Board: Ward Marc Willem Poppelaars (chair) and 2 members
CVR · view management
Active
Founded 28 November 2008
CVR · view overview
15 employees
CVR · 2026
Owner registered: Dayes Group B.V.
CVR · 24/04/2024
View the full event history
NORDIC BEAUTY COMPANY ApS is a Danish company of the type Anpartsselskab based in Vallensbæk, founded in 2008. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The management consists of Morten Lundtoft Svendsen. The board consists of Ward Marc Willem Poppelaars (chair), Peter Barsberg and Wouter Berend Jan Meijerink. The company is owned by POA Invest 2 ApS and Dayes Group B.V.. The company has 15 employees (2026). In 2025, the company reported a gross profit of DKK 33,962,999 and a net result of DKK 16,041,775 compared with DKK 17,654,727 the year before. Equity in the 2025 report amounted to DKK 37,797,928.
Source: annual report 2025, Danish Business Authority
The financial health of NORDIC BEAUTY COMPANY ApS appears strong, with a consistent upward trajectory in gross profit and profit over the past few years. Gross profit increased from 14.99 million DKK in 2021 to 35.09 million DKK in 2024, while profit rose from 6.89 million DKK to 17.65 million DKK in the same period. The company's equity has also significantly improved, reaching nearly 38 million DKK in 2025, indicating a solid capital position. However, the absence of revenue data raises concerns about transparency and overall sales performance. Positioned within the cosmetics and perfume wholesale industry, the company demonstrates robust profitability and growth potential, but further insights into revenue generation would enhance understanding of its market standing.
AI-generated summary · Generated 15/08/2026
Selskabets formål er handel med varer og ydelser på internettet såvel som i detailhandlen.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 34M | 16M | 74.7M | 37.8M | 15 | |
| 202401/01/2024 – 31/12/2024 | 35.1M | 17.7M | 75.8M | 35M | 14 | |
| 202301/01/2023 – 31/12/2023 | 29.4M | 14.8M | 43.4M | 17.3M | 15 | |
| 202201/01/2022 – 31/12/2022 | 17M | 6.1M | 25.3M | 7M | 14 | |
| 202101/01/2021 – 31/12/2021 | 15M | 6.9M | 21.5M | 9.5M | 12 | |
| 202001/01/2020 – 31/12/2020 | 16.4M | 8.8M | 18M | 10.7M | 10 | |
| 201901/01/2019 – 31/12/2019 | 12.4M | 5.5M | 17.2M | 7.9M | 10 | |
| 201801/01/2018 – 31/12/2018 | 11.5M | 5.1M | 14.1M | 6.9M | - | |
| 201701/01/2017 – 31/12/2017 | 10.5M | 5M | 13.6M | 6.8M | - | |
| 201601/01/2016 – 31/12/2016 | 9.9M | 4.7M | 12.9M | 4.8M | - | |
| 201501/01/2015 – 31/12/2015 | 5.3M | 1.9M | 7.5M | 2.1M | - | |
| 201401/01/2014 – 31/12/2014 | 7.9M | 3.1M | 9.9M | 4M | - | |
| 201301/01/2013 – 31/12/2013 | 2.8M | 947K | 4.4M | 914K | - | |
| 201201/01/2012 – 31/12/2012 | 972K | -431K | 2.1M | -33K | - |
Compared to 280 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
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Set up monitoringThe CVR number of NORDIC BEAUTY COMPANY ApS is 31872316.
NORDIC BEAUTY COMPANY ApS is owned by POA Invest 2 ApS and Dayes Group B.V..
The management of NORDIC BEAUTY COMPANY ApS consists of Morten Lundtoft Svendsen.
The board of NORDIC BEAUTY COMPANY ApS consists of Ward Marc Willem Poppelaars, Peter Barsberg and Wouter Berend Jan Meijerink, with Ward Marc Willem Poppelaars as chair.
In 2025, NORDIC BEAUTY COMPANY ApS reported a gross profit of DKK 33,962,999.
NORDIC BEAUTY COMPANY ApS had 15 employees in 2026 according to the Danish CVR register.
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NORDIC BEAUTY COMPANY ApS has published its annual report for 2025. Gross profit came to DKK 33,962,999, and the net result was DKK 16,041,775.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2024. Gross profit came to DKK 35,087,055, and the net result was DKK 17,654,727.
As of April 24, 2024, Wouter Berend Jan Meijerink has joined the board of directors of NORDIC BEAUTY COMPANY ApS.
As of April 24, 2024, Ward Marc Willem Poppelaars has joined the board of directors of NORDIC BEAUTY COMPANY ApS.
As of April 24, 2024, Henrik Bo Jacobsen has left the board of directors of NORDIC BEAUTY COMPANY ApS.
As of April 24, 2024, Ismail Ciftci has left the board of directors of NORDIC BEAUTY COMPANY ApS.
As of April 24, 2024, is registered as an owner of NORDIC BEAUTY COMPANY ApS with an ownership share of 66%.
As of April 18, 2024, POA Invest 2 ApS is registered as an owner of NORDIC BEAUTY COMPANY ApS with an ownership share of 15%.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2023. Gross profit came to DKK 29,360,651, and the net result was DKK 14,837,194.
As of October 20, 2023, Henrik Bo Jacobsen has joined the board of directors of NORDIC BEAUTY COMPANY ApS.
As of October 20, 2023, Ismail Ciftci has joined the board of directors of NORDIC BEAUTY COMPANY ApS.
As of October 20, 2023, Peter Barsberg has joined the board of directors of NORDIC BEAUTY COMPANY ApS.
As of October 20, 2023, Morten Lundtoft Svendsen is registered as director of NORDIC BEAUTY COMPANY ApS.
As of October 20, 2023, Henrik Bo Jacobsen has stepped down as director of NORDIC BEAUTY COMPANY ApS.
As of October 20, 2023, Ismail Ciftci has stepped down as director of NORDIC BEAUTY COMPANY ApS.
As of October 20, 2023, Peter Barsberg has stepped down as director of NORDIC BEAUTY COMPANY ApS.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2022. Gross profit came to DKK 16,965,625, and the net result was DKK 6,138,928.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2021. Gross profit came to DKK 14,999,840, and the net result was DKK 6,891,902.
As of March 10, 2021, AIDER Godkendt Revisionsaktieselskab has been appointed auditor of NORDIC BEAUTY COMPANY ApS.
As of March 10, 2021, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has stepped down as auditor of NORDIC BEAUTY COMPANY ApS.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2020. Gross profit came to DKK 16,354,004, and the net result was DKK 8,786,253.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2019. Gross profit came to DKK 12,443,648, and the net result was DKK 5,486,574.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2018. Gross profit came to DKK 11,470,456, and the net result was DKK 5,106,438.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2017. Gross profit came to DKK 10,490,988, and the net result was DKK 5,035,486.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2016. Gross profit came to DKK 9,906,458, and the net result was DKK 4,689,137.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2015. Gross profit came to DKK 5,303,335, and the net result was DKK 1,930,256.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2014. Gross profit came to DKK 7,853,582, and the net result was DKK 3,057,818.
As of October 22, 2014, Henrik Bo Jacobsen is registered as director of NORDIC BEAUTY COMPANY ApS.
As of October 22, 2014, Peter Barsberg is registered as director of NORDIC BEAUTY COMPANY ApS.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2013. Gross profit came to DKK 2,791,366, and the net result was DKK 946,657.
NORDIC BEAUTY COMPANY ApS has published its annual report for 2012. Gross profit came to DKK 972,316, and the net result was DKK -431,050.
As of April 11, 2013, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has been appointed auditor of NORDIC BEAUTY COMPANY ApS.
As of April 11, 2013, ADDERE REVISION STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of NORDIC BEAUTY COMPANY ApS.
As of July 1, 2012, ADDERE REVISION STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of NORDIC BEAUTY COMPANY ApS.
As of July 1, 2012, REVISORGÅRDEN KØGE STATSAUTORISERET REVISIONSPARTNERSELSKAB UNDER STIFTELSE has stepped down as auditor of NORDIC BEAUTY COMPANY ApS.
As of January 5, 2010, REVISORGÅRDEN KØGE STATSAUTORISERET REVISIONSPARTNERSELSKAB UNDER STIFTELSE has been appointed auditor of NORDIC BEAUTY COMPANY ApS.
As of January 5, 2010, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of NORDIC BEAUTY COMPANY ApS.
As of November 28, 2008, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of NORDIC BEAUTY COMPANY ApS.
As of November 28, 2008, Ismail Ciftci is registered as director of NORDIC BEAUTY COMPANY ApS.
NORDIC BEAUTY COMPANY ApS was founded on November 28, 2008.
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