CVR: 37293407
Secondary names: HFC Prestige International Denmark ApS
Previous names: HFC Prestige International Denmark ApS
DKK 68,463,258
Revenue
Net result: DKK 1,298,232
Waves UK DivestCo Limited
CVR · view ownership and management
Director role ended: Michele Adorni
CVR · 01/07/2026
View the full event history
Wella Denmark ApS is a Danish company of the type Anpartsselskab based in Brøndby, founded in 2015. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The company was previously named HFC Prestige International Denmark ApS. The management consists of Max Roger Jacques Amen. The company is owned by Waves UK DivestCo Limited. The company has 23 employees (2018). In 2025, the company reported revenue of DKK 68,463,258 and a net result of DKK 1,298,232 compared with DKK 808,565 the year before. Equity in the 2025 report amounted to DKK 4,694,573.
Source: annual report 2025, Danish Business Authority
Wella Denmark ApS demonstrates a stable financial health with a gradual increase in revenue and profit over the past few years. In 2025, the company reported revenue of 68.5 million DKK and a profit of 1.3 million DKK, marking a recovery from a revenue peak of 87.2 million DKK in 2022. Despite fluctuations, the overall trend shows resilience, with equity rising to 4.7 million DKK in 2025, indicating improved financial stability. However, profit margins remain modest, and the company may need to address potential concerns regarding its competitive position within the cosmetics and fragrance wholesale industry.
AI-generated summary · Generated 11/03/2026
Selskabets formål er at drive virksomhed med køb, salg og distribution af varer og tje-nesteydelser, herunder kosmetik, parfume, hårprodukter og tjenesteydelser til salon og detailhandlen samt andre produkter af enhver art, at fremme salget af disse produkter og tjenesteydelser, inklusive rådgivning, og at udføre anden virksomhed forbundet hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 68.5 mio. | 1.3 mio. | 23.4 mio. | 4.7 mio. | 14 | |
| 202401/07/2023 – 30/06/2024 | 63.7 mio. | 809 t. | 15 mio. | 3.4 mio. | 16 | |
| 202301/07/2022 – 30/06/2023 | 70.7 mio. | 809 t. | 12.3 mio. | 2.6 mio. | 20 | |
| 202201/07/2021 – 30/06/2022 | 87.2 mio. | 676 t. | 13.4 mio. | 1.8 mio. | 21 | |
| 202101/07/2020 – 30/06/2021 | - | 280 t. | 35.6 mio. | 1.1 mio. | 25 | |
| 202001/07/2019 – 30/06/2020 | - | 1 mio. | 19.2 mio. | 7.2 mio. | 25 | |
| 201901/07/2018 – 30/06/2019 | - | 1 mio. | 23.8 mio. | 6.2 mio. | 24 | |
| 201801/07/2017 – 30/06/2018 | - | 559 t. | 21.2 mio. | 5.1 mio. | 15 | |
| 201701/07/2016 – 30/06/2017 | 17.9 mio. | -742 t. | 20.5 mio. | 4.6 mio. | - |
Compared to 281 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreWella Denmark ApS was founded on 11 December 2015.
Wella Denmark ApS is registered under the industry Engroshandel med parfumerivarer og kosmetik (industry code 464500).
Wella Denmark ApS had 23 employees in 2018 according to the Danish CVR register.
Wella Denmark ApS is owned by Waves UK DivestCo Limited.
In 2025, Wella Denmark ApS reported revenue of DKK 68,463,258.
The management of Wella Denmark ApS consists of Max Roger Jacques Amen.
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As of July 1, 2026, Max Roger Jacques Amen has joined the board of directors of Wella Denmark ApS.
As of July 1, 2026, Anna Khokhlova has joined the board of directors of Wella Denmark ApS.
As of July 1, 2026, Michele Adorni has left the board of directors of Wella Denmark ApS.
As of July 1, 2026, Lyesse Amar Merrir has left the board of directors of Wella Denmark ApS.
As of July 1, 2026, Max Roger Jacques Amen is registered as director of Wella Denmark ApS.
As of July 1, 2026, Michele Adorni has stepped down as adm. dir. of Wella Denmark ApS.
Wella Denmark ApS has published its annual report for 2025. Revenue came to DKK 68,463,258, and the net result was DKK 1,298,232.
As of November 20, 2025, Lyesse Amar Merrir has joined the board of directors of Wella Denmark ApS.
As of November 20, 2025, Johan Knut Björkman has left the board of directors of Wella Denmark ApS.
Wella Denmark ApS has published its annual report for 2024. Revenue came to DKK 63,735,540, and the net result was DKK 808,565.
As of August 2, 2024, Johan Knut Björkman has joined the board of directors of Wella Denmark ApS.
As of August 2, 2024, Michele Adorni has joined the board of directors of Wella Denmark ApS.
As of August 2, 2024, Michele Adorni is registered as adm. dir. of Wella Denmark ApS.
As of July 31, 2024, Derek Bernardus Gerardus Franciscus de Hoogh has left the board of directors of Wella Denmark ApS.
As of February 29, 2024, Anya Haarhoff has left the board of directors of Wella Denmark ApS.
As of February 29, 2024, Anya Haarhoff has stepped down as adm. dir. of Wella Denmark ApS.
Wella Denmark ApS has published its annual report for 2023. Revenue came to DKK 70,721,956, and the net result was DKK 808,880.
As of September 26, 2023, Hanne Klausen Hamre has joined the board of directors of Wella Denmark ApS.
As of April 22, 2023, Kenneth Lundskov has left the board of directors of Wella Denmark ApS.
Wella Denmark ApS has published its annual report for 2022. Revenue came to DKK 87,174,670, and the net result was DKK 676,376.
As of September 15, 2022, Anya Haarhoff has joined the board of directors of Wella Denmark ApS.
As of September 15, 2022, Henrik Rolf Haverkamp has left the board of directors of Wella Denmark ApS.
As of September 15, 2022, Anya Haarhoff is registered as adm. dir. of Wella Denmark ApS.
As of September 15, 2022, Henrik Rolf Haverkamp has stepped down as adm. dir. of Wella Denmark ApS.
On February 1, 2022, the company changed its name from HFC Prestige International Denmark ApS to Wella Denmark ApS.
Wella Denmark ApS has published its annual report for 2021. Gross profit came to DKK 18,022,294, and the net result was DKK 280,351.
As of October 15, 2021, Derek Bernardus Gerardus Franciscus de Hoogh has joined the board of directors of Wella Denmark ApS.
As of October 15, 2021, Alexandra Melzer has left the board of directors of Wella Denmark ApS.
As of November 29, 2020, Himanshu Saxena has left the board of directors of Wella Denmark ApS.
As of November 29, 2020, is registered as an owner of Wella Denmark ApS with an ownership share of 100%.
Wella Denmark ApS has published its annual report for 2020. Gross profit came to DKK 17,499,490, and the net result was DKK 1,003,234.
As of January 10, 2020, Himanshu Saxena has joined the board of directors of Wella Denmark ApS.
As of January 10, 2020, Alexandra Melzer has joined the board of directors of Wella Denmark ApS.
As of January 9, 2020, Himanshu Saxena has left the board of directors of Wella Denmark ApS.
Wella Denmark ApS has published its annual report for 2019. Gross profit came to DKK 20,471,760, and the net result was DKK 1,041,209.
As of June 3, 2019, Himanshu Saxena has joined the board of directors of Wella Denmark ApS.
As of June 3, 2019, Anders Erik Norder has left the board of directors of Wella Denmark ApS.
Wella Denmark ApS has published its annual report for 2018. Gross profit came to DKK 14,730,198, and the net result was DKK 558,795.
Wella Denmark ApS has published its annual report for 2017. Revenue came to DKK 17,851,897, and the net result was DKK -741,928.
As of July 1, 2017, Kenneth Lundskov has joined the board of directors of Wella Denmark ApS.
As of July 1, 2017, Henrik Rolf Haverkamp has joined the board of directors of Wella Denmark ApS.
As of July 1, 2017, Jens Ulrik Egelund-Müller has left the board of directors of Wella Denmark ApS.
As of July 1, 2017, Juan Christian Canthal has left the board of directors of Wella Denmark ApS.
As of July 1, 2017, Henrik Rolf Haverkamp is registered as adm. dir. of Wella Denmark ApS.
As of July 1, 2017, Juan Christian Canthal has stepped down as adm. dir. of Wella Denmark ApS.
As of September 26, 2016, Jens Ulrik Egelund-Müller has joined the board of directors of Wella Denmark ApS.
As of September 26, 2016, Anders Erik Norder has joined the board of directors of Wella Denmark ApS.
As of September 26, 2016, Juan Christian Canthal has joined the board of directors of Wella Denmark ApS.
As of September 26, 2016, Jacob Hjortshøj has left the board of directors of Wella Denmark ApS.
As of September 26, 2016, Nicolai Fisker Kristiansen has left the board of directors of Wella Denmark ApS.
As of September 26, 2016, Akiko Hasuo has left the board of directors of Wella Denmark ApS.
As of September 26, 2016, Juan Christian Canthal is registered as adm. dir. of Wella Denmark ApS.
As of September 26, 2016, Calvin Lee Fiendell has stepped down as director of Wella Denmark ApS.
Wella Denmark ApS has published its interim report for the period December 11, 2015 – June 30, 2016.
As of December 11, 2015, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Wella Denmark ApS.
As of December 11, 2015, Jacob Hjortshøj has joined the board of directors of Wella Denmark ApS.
As of December 11, 2015, Nicolai Fisker Kristiansen has joined the board of directors of Wella Denmark ApS.
As of December 11, 2015, Akiko Hasuo has joined the board of directors of Wella Denmark ApS.
As of December 11, 2015, Calvin Lee Fiendell is registered as director of Wella Denmark ApS.
Wella Denmark ApS was founded on December 11, 2015.
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