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Wella Denmark ApS

CVR: 37293407

Growing 18% p.a.Small companyWell-established (10 yrs)Breakeven

Secondary names: HFC Prestige International Denmark ApS

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Wella Denmark ApS demonstrates a stable financial health with a gradual increase in revenue and profit over the past few years. In 2025, the company reported revenue of 68.5 million DKK and a profit of 1.3 million DKK, marking a recovery from a revenue peak of 87.2 million DKK in 2022. Despite fluctuations, the overall trend shows resilience, with equity rising to 4.7 million DKK in 2025, indicating improved financial stability. However, profit margins remain modest, and the company may need to address potential concerns regarding its competitive position within the cosmetics and fragrance wholesale industry.

AI-generated summary

Overview

Company type
APS
Anpartsselskab
Address
Kirkebjerg Parkvej 9, 2605 Brøndby
BRØNDBY
2605 Brøndby
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Founded
11.12.2015

Details

Industry
Engroshandel med parfumerivarer og kosmetik
Code: 464500
Employees
23 employees
19 FTE
(2018)
Capital
50.001 kr.

Contact

Advertising protected

Purpose

Selskabets formål er at drive virksomhed med køb, salg og distribution af varer og tje-nesteydelser, herunder kosmetik, parfume, hårprodukter og tjenesteydelser til salon og detailhandlen samt andre produkter af enhver art, at fremme salget af disse produkter og tjenesteydelser, inklusive rådgivning, og at udføre anden virksomhed forbundet hermed.

Location

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Financials

Financial trend

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See trends with Pro
YearRevenueProfit/LossTotal AssetsEquityEmployeesReport
202568.5 mio.1.3 mio.23.4 mio.4.7 mio.14

Industry Benchmarks

View industry report

Compared to 276 companies in Engroshandel med parfumerivarer og kosmetik

Revenue
Company68.5 mio.
Industry median1.6 mio.
43.4x
Profit margin
Company1.9%
Industry median25.0%
13.2x below
Employees
Company14
Industry median6
2.3x
Equity ratio
Company20.0%
Industry median54.0%
2.7x below

Comparison is based on industry median values

Ownership

Owners
Waves UK DivestCo Limited
100%
Wella Denmark ApS
CVR: 37293407

Management

Directors

Michele Adorni(ADM. DIR.)

Board

Lyesse Amar Merrir(FORMAND)
Hanne Klausen Hamre(BESTYRELSESMEDLEM)
Michele Adorni(BESTYRELSESMEDLEM)

Founders

Jacob Hjortshøj

Production units (1)

Wella Denmark ApS
P-no: 1020970339
Kirkebjerg Parkvej 9, 2605, Brøndby
Engroshandel med parfumerivarer og kosmetik
23 employees

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History

2 events (+41)
2025
New chairmanNov 20, 2025

Lyesse Amar Merrir joined the board

Chairman leftNov 20, 2025

Johan Knut Björkman left the board

See 41 more events with Pro

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