Owners, management and financials
CVR: 30275233
Secondary names: Myshopnordic ApS, Mystery Shopping Nordic ApS, myshopnordic.dk ApS
Previous names: HØNNERUP INVEST ApS, TKR INVEST ApS
DKK 1,390,801
Gross profit
Net result: DKK 38,213
Mogens Hønnerup Nielsen (100%)
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Mogens Hønnerup Nielsen
CVR · view management
Active
Founded 15 February 2007
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10 employees
CVR · 2026
Director registered: Mogens Hønnerup Nielsen
CVR · 01/05/2022
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Hønnerup Invest ApS is a Danish company of the type Anpartsselskab based in Odense NV, founded in 2007. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The company was previously named TKR INVEST ApS and HØNNERUP INVEST ApS. The management consists of Mogens Hønnerup Nielsen. The company is owned by Mogens Hønnerup Nielsen. The company has 10 employees (2026). In 2025, the company reported a gross profit of DKK 1,390,801 and a net result of DKK 38,213 compared with DKK -363,777 the year before. Equity in the 2025 report amounted to DKK 3,011,103.
Source: annual report 2025, Danish Business Authority
Hønnerup Invest ApS has shown a fluctuating financial trajectory over recent years, with gross profit peaking at 1,528,546 DKK in 2023 before declining to 1,390,801 DKK in 2025. Profitability has been inconsistent, with a notable loss of -2,013,849 DKK in 2022, followed by a recovery to a modest profit of 38,213 DKK in 2025. The company's equity position remains relatively strong at 3,011,103 DKK, indicating a solid foundation despite recent profit volatility. Operating in the market analysis and public opinion polling sector, Hønnerup Invest ApS faces challenges in achieving stable profitability but maintains a reasonable equity buffer to support future operations.
AI-generated summary · Generated 14/08/2026
Selskabets formål er handel, service og investering samt andet dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 1.4 mio. | 38 t. | 13.6 mio. | 3 mio. | 4 | |
| 202401/07/2023 – 30/06/2024 | 965 t. | -364 t. | 13.9 mio. | 3 mio. | 5 | |
| 202301/07/2022 – 30/06/2023 | 1.5 mio. | 2 t. | 13.7 mio. | 3.3 mio. | 3 | |
| 202201/07/2021 – 30/06/2022 | 963 t. | -2 mio. | 13.3 mio. | 3.3 mio. | 4 | |
| 202101/07/2020 – 30/06/2021 | 648 t. | 5 mio. | 8.2 mio. | 5.3 mio. | 5 | |
| 202001/07/2019 – 30/06/2020 | 799 t. | 600 t. | 2.5 mio. | 360 t. | 6 | |
| 201901/07/2018 – 30/06/2019 | 1.2 mio. | 100 t. | 2.6 mio. | -240 t. | 4 | |
| 201801/07/2017 – 30/06/2018 | 1 mio. | 79 t. | 2.7 mio. | -340 t. | 4 | |
| 201701/07/2016 – 30/06/2017 | 687 t. | -89 t. | 2.7 mio. | -420 t. | - | |
| 201601/07/2015 – 30/06/2016 | 594 t. | 341 t. | 3.1 mio. | -331 t. | - | |
| 201501/07/2014 – 30/06/2015 | 488 t. | -36 t. | 3.2 mio. | -672 t. | - | |
| 201401/07/2013 – 30/06/2014 | 363 t. | -93 t. | 3.2 mio. | -636 t. | - | |
| 201301/07/2012 – 30/06/2013 | -176 t. | 83 t. | 3.2 mio. | 543 t. | - |
Compared to 98 companies in Markedsanalyse og offentlig meningsmåling
Comparison is based on industry median values
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See the API documentationThe CVR number of Hønnerup Invest ApS is 30275233.
Hønnerup Invest ApS is owned by Mogens Hønnerup Nielsen.
The management of Hønnerup Invest ApS consists of Mogens Hønnerup Nielsen.
In 2025, Hønnerup Invest ApS reported a gross profit of DKK 1,390,801.
Hønnerup Invest ApS had 10 employees in 2026 according to the Danish CVR register.
Hønnerup Invest ApS was founded on 15 February 2007.
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Hønnerup Invest ApS has published its annual report for 2025. Gross profit came to DKK 1,390,801, and the net result was DKK 38,213.
Hønnerup Invest ApS has published its annual report for 2024. Gross profit came to DKK 964,549, and the net result was DKK -363,777.
Hønnerup Invest ApS has published its annual report for 2023. Gross profit came to DKK 1,528,546, and the net result was DKK 2,431.
Hønnerup Invest ApS has published its annual report for 2022. Gross profit came to DKK 963,386, and the net result was DKK -2,013,849.
As of May 1, 2022, Mogens Hønnerup Nielsen is registered as adm. dir. of Hønnerup Invest ApS.
As of May 1, 2022, Pernille Gleerup Sidenius Junker Nielsen has stepped down as director of Hønnerup Invest ApS.
As of May 1, 2022, Mogens Hønnerup Nielsen is registered as an owner of Hønnerup Invest ApS with an ownership share of 100%.
Hønnerup Invest ApS has published its annual report for 2021. Gross profit came to DKK 648,236, and the net result was DKK 4,988,258.
On August 12, 2021, the company changed its name from TKR INVEST ApS to Hønnerup Invest ApS.
As of December 1, 2020, Pernille Gleerup Sidenius Junker Nielsen is registered as director of Hønnerup Invest ApS.
As of December 1, 2020, Mogens Hønnerup Nielsen has stepped down as director of Hønnerup Invest ApS.
Hønnerup Invest ApS has published its annual report for 2020. Gross profit came to DKK 799,357, and the net result was DKK 599,532.
Hønnerup Invest ApS has published its annual report for 2019. Gross profit came to DKK 1,228,278, and the net result was DKK 100,489.
Hønnerup Invest ApS has published its annual report for 2018. Gross profit came to DKK 1,041,211, and the net result was DKK 79,498.
As of September 5, 2018, Mogens Hønnerup Nielsen is registered as director of Hønnerup Invest ApS.
As of September 5, 2018, Pernille Gleerup Sidenius Junker Nielsen has stepped down as director of Hønnerup Invest ApS.
Hønnerup Invest ApS has published its annual report for 2017. Gross profit came to DKK 687,126, and the net result was DKK -88,974.
Hønnerup Invest ApS has published its annual report for 2016. Gross profit came to DKK 594,275, and the net result was DKK 341,028.
Hønnerup Invest ApS has published its annual report for 2015. Gross profit came to DKK 487,670, and the net result was DKK -35,988.
Hønnerup Invest ApS has published its annual report for 2014. Gross profit came to DKK 363,226, and the net result was DKK -92,871.
As of November 24, 2014, VH REVISION REGISTREREDE REVISORER ApS has stepped down as auditor of Hønnerup Invest ApS.
Hønnerup Invest ApS has published its annual report for 2013. Gross profit came to DKK -176,371, and the net result was DKK 83,030.
On June 3, 2013, the company changed its name from HØNNERUP INVEST ApS to TKR INVEST ApS.
As of December 11, 2012, VH REVISION REGISTREREDE REVISORER ApS has been appointed auditor of Hønnerup Invest ApS.
As of December 11, 2012, ND REVISION ODENSE REGISTRERET REVISIONSAKTIESELSKAB has stepped down as auditor of Hønnerup Invest ApS.
As of October 12, 2010, ND REVISION ODENSE REGISTRERET REVISIONSAKTIESELSKAB has been appointed auditor of Hønnerup Invest ApS.
As of October 12, 2010, Ole Schmidt has stepped down as auditor of Hønnerup Invest ApS.
As of October 12, 2010, Pernille Gleerup Sidenius Junker Nielsen is registered as director of Hønnerup Invest ApS.
As of October 12, 2010, Mogens Hønnerup Nielsen has stepped down as director of Hønnerup Invest ApS.
As of February 17, 2010, Ole Schmidt has been appointed auditor of Hønnerup Invest ApS.
As of February 17, 2010, ND REVISION ODENSE REGISTRERET REVISIONSAKTIESELSKAB has stepped down as auditor of Hønnerup Invest ApS.
As of February 15, 2007, ND REVISION ODENSE REGISTRERET REVISIONSAKTIESELSKAB has been appointed auditor of Hønnerup Invest ApS.
As of February 15, 2007, Mogens Hønnerup Nielsen is registered as director of Hønnerup Invest ApS.
Hønnerup Invest ApS was founded on February 15, 2007.
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