Owners, management and financials
CVR: 29418314
Secondary names: SHOKK SCANDINAVIA A/S, SHOKK.DK A/S, SHOKK.SE A/S
Previous names: TBB PRODUCTS A/S
DKK 2,165,546
Gross profit
Net result: DKK 574,463
LOOP A/S (100%)
CVR · view owners
Brian Schneider
Board: 8 members
CVR · view management
Active
Founded 15 March 2006
CVR · view overview
3 employees
CVR · 2018
Owner registered: LOOP A/S
CVR · 06/07/2012
View the full event history
PURE EQUIPMENT A/S is a Danish company of the type Aktieselskab based in Kjellerup, founded in 2006. The company is registered under the industry Fremstilling af sportsudstyr. The company was previously named TBB PRODUCTS A/S. The management consists of Brian Schneider. The board consists of Allan Korsgaard Christiansen, Brian Schneider, Jacob Stabell and Jan Dahl Jensen. The company is owned by LOOP A/S. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 2,165,546 and a net result of DKK 574,463 compared with DKK -11,411 the year before. Equity in the 2025 report amounted to DKK 941,032.
Source: annual report 2025, Danish Business Authority
The financial health of PURE EQUIPMENT A/S shows a significant recovery in 2025, with a gross profit of 2,165,546 DKK and a profit of 574,463 DKK, marking a positive turnaround from previous years. However, the company experienced a declining trend in profitability from 2021 to 2024, with losses peaking at -867,549 DKK in 2023. Equity has fluctuated, dropping from 1,620,399 DKK in 2021 to a low of 366,569 DKK in 2024, before rebounding to 941,032 DKK in 2025. While the recent profit indicates potential stabilization, the previous years' volatility raises concerns about sustainable growth and operational efficiency within the competitive sports equipment manufacturing industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er produktion, handel, investering og anden i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.2 mio. | 574 t. | 4.3 mio. | 941 t. | 2 | |
| 202401/01/2024 – 31/12/2024 | 1.1 mio. | -11 t. | 3.6 mio. | 367 t. | 2 | |
| 202301/01/2023 – 31/12/2023 | -110 t. | -868 t. | 3.4 mio. | 378 t. | 2 | |
| 202201/01/2022 – 31/12/2022 | 834 t. | -375 t. | 3.8 mio. | 1.2 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 2.2 mio. | 155 t. | 5.1 mio. | 1.6 mio. | 4 | |
| 202001/01/2020 – 31/12/2020 | 3.3 mio. | 807 t. | 8.5 mio. | 1.5 mio. | 4 | |
| 201901/01/2019 – 31/12/2019 | 5.6 mio. | 2.5 mio. | 13.4 mio. | 3.2 mio. | 4 | |
| 201801/01/2018 – 31/12/2018 | 4.8 mio. | 2.6 mio. | 7.9 mio. | 3.2 mio. | 3 | |
| 201701/01/2017 – 31/12/2017 | 4.1 mio. | 2.1 mio. | 8.9 mio. | 3.1 mio. | 3 | |
| 201601/01/2016 – 31/12/2016 | 1.6 mio. | 505 t. | 8.1 mio. | 982 t. | - | |
| 201501/01/2015 – 31/12/2015 | 1.3 mio. | 290 t. | 5.1 mio. | 477 t. | - | |
| 201401/01/2014 – 31/12/2014 | 265 t. | -430 t. | 3.3 mio. | 187 t. | - | |
| 201301/01/2013 – 31/12/2013 | 1.5 mio. | 716 t. | 3.5 mio. | 1.3 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 2.2 mio. | 790 t. | 6.3 mio. | 2.1 mio. | - |
Compared to 70 companies in Fremstilling af sportsudstyr
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Try company screeningThe CVR number of PURE EQUIPMENT A/S is 29418314.
PURE EQUIPMENT A/S is owned by LOOP A/S.
The management of PURE EQUIPMENT A/S consists of Brian Schneider.
The board of PURE EQUIPMENT A/S consists of Allan Korsgaard Christiansen, Brian Schneider and Jacob Stabell.
In 2025, PURE EQUIPMENT A/S reported a gross profit of DKK 2,165,546.
PURE EQUIPMENT A/S had 3 employees in 2018 according to the Danish CVR register.
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Contact info changed: new email: [email protected] (April 9, 2026).
PURE EQUIPMENT A/S has published its annual report for 2025. Gross profit came to DKK 2,165,546, and the net result was DKK 574,463.
As of August 14, 2025, BDO Statsautoriseret Revisionspartnerselskab has been appointed auditor of PURE EQUIPMENT A/S.
As of August 14, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of PURE EQUIPMENT A/S.
PURE EQUIPMENT A/S has published its annual report for 2024. Gross profit came to DKK 1,072,388, and the net result was DKK -11,411.
As of March 10, 2025, Thomas Christian Terp has joined the board of directors of PURE EQUIPMENT A/S.
As of March 10, 2025, Jacob Stabell has joined the board of directors of PURE EQUIPMENT A/S.
As of March 10, 2025, Michael Olrik-Andersen has left the board of directors of PURE EQUIPMENT A/S.
PURE EQUIPMENT A/S has published its annual report for 2023. Gross profit came to DKK -109,929, and the net result was DKK -867,549.
PURE EQUIPMENT A/S has published its annual report for 2022. Gross profit came to DKK 834,189, and the net result was DKK -374,870.
PURE EQUIPMENT A/S has published its annual report for 2021. Gross profit came to DKK 2,178,595, and the net result was DKK 154,988.
As of May 16, 2022, Thomas Christian Terp has left the board of directors of PURE EQUIPMENT A/S.
PURE EQUIPMENT A/S has published its annual report for 2020. Gross profit came to DKK 3,301,077, and the net result was DKK 807,253.
PURE EQUIPMENT A/S has published its annual report for 2019. Gross profit came to DKK 5,556,152, and the net result was DKK 2,549,741.
As of February 29, 2020, Robert Holm Thomsen has joined the board of directors of PURE EQUIPMENT A/S.
PURE EQUIPMENT A/S has published its annual report for 2018. Gross profit came to DKK 4,807,174, and the net result was DKK 2,577,791.
As of February 18, 2019, Allan Korsgaard Christiansen has joined the board of directors of PURE EQUIPMENT A/S.
PURE EQUIPMENT A/S has published its annual report for 2017. Gross profit came to DKK 4,053,612, and the net result was DKK 2,148,692.
PURE EQUIPMENT A/S has published its annual report for 2016. Gross profit came to DKK 1,562,602, and the net result was DKK 505,245.
PURE EQUIPMENT A/S has published its annual report for 2015. Gross profit came to DKK 1,281,755, and the net result was DKK 289,712.
PURE EQUIPMENT A/S has published its annual report for 2014. Gross profit came to DKK 264,652, and the net result was DKK -429,594.
As of March 9, 2015, Michael Olrik-Andersen has joined the board of directors of PURE EQUIPMENT A/S.
As of March 9, 2015, Jan Dahl Jensen has joined the board of directors of PURE EQUIPMENT A/S.
PURE EQUIPMENT A/S has published its annual report for 2013. Gross profit came to DKK 1,517,944, and the net result was DKK 716,151.
PURE EQUIPMENT A/S has published its annual report for 2012. Gross profit came to DKK 2,199,335, and the net result was DKK 790,119.
As of July 6, 2012, LOOP A/S is registered as an owner of PURE EQUIPMENT A/S with an ownership share of 100%.
As of July 5, 2012, Jan Würgler has joined the board of directors of PURE EQUIPMENT A/S.
As of July 5, 2012, Brian Schneider has joined the board of directors of PURE EQUIPMENT A/S.
As of July 5, 2012, Anders Boel has left the board of directors of PURE EQUIPMENT A/S.
As of July 5, 2012, Brian Schneider is registered as adm. dir. of PURE EQUIPMENT A/S.
As of July 5, 2012, Anders Boel has stepped down as director of PURE EQUIPMENT A/S.
As of April 14, 2009, A/S PSE 17 NR. 1056 has been appointed auditor of PURE EQUIPMENT A/S.
As of April 14, 2009, VICH 2938 A/S has stepped down as auditor of PURE EQUIPMENT A/S.
As of April 14, 2009, Thomas Christian Terp has joined the board of directors of PURE EQUIPMENT A/S.
As of November 7, 2008, Henrik Damsgaard has left the board of directors of PURE EQUIPMENT A/S.
On May 30, 2007, the company changed its name from TBB PRODUCTS A/S to PURE EQUIPMENT A/S.
As of December 1, 2006, Kaj Herman Jensen has joined the board of directors of PURE EQUIPMENT A/S.
As of December 1, 2006, Jens Bernstorff Schrøder has left the board of directors of PURE EQUIPMENT A/S.
As of March 15, 2006, VICH 2938 A/S has been appointed auditor of PURE EQUIPMENT A/S.
As of March 15, 2006, Jens Bernstorff Schrøder has joined the board of directors of PURE EQUIPMENT A/S.
As of March 15, 2006, Anders Boel has joined the board of directors of PURE EQUIPMENT A/S.
As of March 15, 2006, Henrik Damsgaard has joined the board of directors of PURE EQUIPMENT A/S.
As of March 15, 2006, Anders Boel is registered as director of PURE EQUIPMENT A/S.
PURE EQUIPMENT A/S was founded on March 15, 2006.
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