Owners, management and financials
CVR: 28655509
Secondary names: DJURS FITNESS, GRENAA ApS
Previous names: DJURS FITNESS, GRENAA ApS UNDER STIFTELSE, DJURS FITNESS, GRENAA ApS, DANSK FITNESS GRENAA ApS
DKK 1,025,717
Gross profit
Net result: DKK 854,632
Fit&Sund Grenå ApS (100%)
CVR · view owners
Michael Seiger Kristiansen
CVR · view management
Active
Founded 1 July 2006
CVR · view overview
1 employee
CVR · 2023
Director role ended: Niels Rosendahl
CVR · 12/10/2026
View the full event history
Pure Fitness Grenaa ApS is a Danish company of the type Anpartsselskab based in Horsens, founded in 2006. The company is registered under the industry Drift af fitnesscentre. The company was previously named FIT&SUND GRENAA ApS and DANSK FITNESS GRENAA ApS. The management consists of Michael Seiger Kristiansen. The company is owned by Fit&Sund Grenå ApS. The company has 1 employee (2023). In 2025, the company reported a gross profit of DKK 1,025,717 and a net result of DKK 854,632 compared with DKK -166,760 the year before. Equity in the 2025 report amounted to DKK 1,416,380.
Source: annual report 2025, Danish Business Authority
The financial health of Pure Fitness Grenaa ApS shows a recovery trend, with gross profit rising from 651,646 DKK in 2023 to 1,025,717 DKK in 2025, while profit improved significantly from a loss of 166,760 DKK in 2024 to a profit of 854,632 DKK in 2025. Equity has also seen a substantial increase, climbing from 561,748 DKK in 2024 to 1,416,380 DKK in 2025, indicating a strengthening balance sheet. However, the company has not disclosed revenue figures, which limits visibility into overall sales performance. Key strengths include improved profitability and equity, while concerns may arise from the previous years' losses and the lack of revenue transparency. Positioned within the fitness center industry, the company appears to be stabilizing after a challenging period.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive welness- og fitnesscenter og dermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1 mio. | 855 t. | 2.8 mio. | 1.4 mio. | 0 | |
| 202401/01/2024 – 31/12/2024 | -251 t. | -167 t. | 1.9 mio. | 562 t. | 0 | |
| 202301/01/2023 – 31/12/2023 | 652 t. | 574 t. | 1.5 mio. | 729 t. | 0 | |
| 202201/01/2022 – 31/12/2022 | 1.3 mio. | 252 t. | 1.1 mio. | 155 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 999 t. | -85 t. | 907 t. | -97 t. | 3 | |
| 202001/01/2020 – 31/12/2020 | 657 t. | -137 t. | 836 t. | -12 t. | 4 | |
| 201901/01/2019 – 31/12/2019 | 1 mio. | 457 t. | 676 t. | 582 t. | 2 | |
| 201801/01/2018 – 31/12/2018 | 1.2 mio. | 162 t. | 707 t. | 287 t. | - | |
| 201701/01/2017 – 31/12/2017 | 1.4 mio. | 104 t. | 684 t. | 229 t. | 2 | |
| 201601/01/2016 – 31/12/2016 | 1.7 mio. | 359 t. | 1.1 mio. | 484 t. | - | |
| 201501/01/2015 – 31/12/2015 | 1.8 mio. | 341 t. | 784 t. | 466 t. | - | |
| 201401/01/2014 – 31/12/2014 | 2 mio. | 265 t. | 810 t. | 390 t. | - | |
| 201301/01/2013 – 31/12/2013 | 2.6 mio. | 729 t. | 1.2 mio. | 854 t. | - | |
| 201201/01/2012 – 31/12/2012 | 2.6 mio. | 836 t. | 1.2 mio. | 961 t. | - |
Compared to 520 companies in Drift af fitnesscentre
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Try company screeningThe CVR number of Pure Fitness Grenaa ApS is 28655509.
Pure Fitness Grenaa ApS is owned by Fit&Sund Grenå ApS.
The management of Pure Fitness Grenaa ApS consists of Michael Seiger Kristiansen.
In 2025, Pure Fitness Grenaa ApS reported a gross profit of DKK 1,025,717.
Pure Fitness Grenaa ApS had 1 employee in 2023 according to the Danish CVR register.
Pure Fitness Grenaa ApS was founded on 1 July 2006.
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As of October 12, 2026, Niels Rosendahl has stepped down as director of Pure Fitness Grenaa ApS.
As of October 12, 2026, Dennis Petersen has stepped down as director of Pure Fitness Grenaa ApS.
As of October 12, 2026, Michael Christensen has stepped down as director of Pure Fitness Grenaa ApS.
As of October 12, 2026, Anders Rørbech Steffensen has stepped down as director of Pure Fitness Grenaa ApS.
As of October 12, 2026, Kim Nikkelborg has stepped down as director of Pure Fitness Grenaa ApS.
Pure Fitness Grenaa ApS has published its annual report for 2025. Gross profit came to DKK 1,025,717, and the net result was DKK 854,632.
Pure Fitness Grenaa ApS has published its annual report for 2024. Gross profit came to DKK -250,871, and the net result was DKK -166,760.
Pure Fitness Grenaa ApS has published its annual report for 2023. Gross profit came to DKK 651,646, and the net result was DKK 573,683.
Pure Fitness Grenaa ApS has published its annual report for 2022. Gross profit came to DKK 1,251,334, and the net result was DKK 251,934.
Pure Fitness Grenaa ApS has published its annual report for 2021. Gross profit came to DKK 998,781, and the net result was DKK -84,808.
Pure Fitness Grenaa ApS has published its annual report for 2020. Gross profit came to DKK 656,701, and the net result was DKK -137,301.
As of September 8, 2020, Niels Rosendahl is registered as director of Pure Fitness Grenaa ApS.
As of September 8, 2020, Dennis Petersen is registered as director of Pure Fitness Grenaa ApS.
As of September 8, 2020, Michael Seiger Kristiansen is registered as director of Pure Fitness Grenaa ApS.
As of September 8, 2020, Michael Christensen is registered as director of Pure Fitness Grenaa ApS.
As of September 8, 2020, Anders Rørbech Steffensen is registered as director of Pure Fitness Grenaa ApS.
As of September 8, 2020, Kim Nikkelborg is registered as director of Pure Fitness Grenaa ApS.
As of September 8, 2020, Marianne Brodersen has stepped down as director of Pure Fitness Grenaa ApS.
As of July 7, 2020, Fit&Sund Grenå ApS is registered as an owner of Pure Fitness Grenaa ApS with an ownership share of 100%.
Pure Fitness Grenaa ApS has published its annual report for 2019. Gross profit came to DKK 1,008,069, and the net result was DKK 457,139.
Pure Fitness Grenaa ApS has published its annual report for 2018. Gross profit came to DKK 1,172,236, and the net result was DKK 162,303.
Pure Fitness Grenaa ApS has published its annual report for 2017. Gross profit came to DKK 1,363,790, and the net result was DKK 104,083.
Pure Fitness Grenaa ApS has published its annual report for 2016. Gross profit came to DKK 1,740,833, and the net result was DKK 359,155.
On October 14, 2016, the company changed its name from FIT&SUND GRENAA ApS to Pure Fitness Grenaa ApS.
Pure Fitness Grenaa ApS has published its annual report for 2015. Gross profit came to DKK 1,802,200, and the net result was DKK 340,858.
Pure Fitness Grenaa ApS has published its annual report for 2014. Gross profit came to DKK 2,030,976, and the net result was DKK 264,743.
Pure Fitness Grenaa ApS has published its annual report for 2013. Gross profit came to DKK 2,552,329, and the net result was DKK 729,275.
As of February 24, 2014, ROBÆK Statsautoriseret Revisionsaktieselskab has stepped down as auditor of Pure Fitness Grenaa ApS.
As of August 28, 2013, Marianne Brodersen is registered as director of Pure Fitness Grenaa ApS.
As of August 28, 2013, Inge Marie Paulsen has stepped down as director of Pure Fitness Grenaa ApS.
Pure Fitness Grenaa ApS has published its annual report for 2012. Gross profit came to DKK 2,649,546, and the net result was DKK 836,474.
As of October 1, 2011, ROBÆK Statsautoriseret Revisionsaktieselskab has been appointed auditor of Pure Fitness Grenaa ApS.
As of October 1, 2011, KNUD ROBÆK'S EFTF.STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of Pure Fitness Grenaa ApS.
On August 27, 2011, the company changed its name from DANSK FITNESS GRENAA ApS to FIT&SUND GRENAA ApS.
On February 5, 2008, the company changed its name from DJURS FITNESS, GRENAA ApS to DANSK FITNESS GRENAA ApS.
On October 18, 2006, the company changed its name from DJURS FITNESS, GRENAA ApS UNDER STIFTELSE to DJURS FITNESS, GRENAA ApS.
As of July 1, 2006, KNUD ROBÆK'S EFTF.STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Pure Fitness Grenaa ApS.
As of July 1, 2006, Inge Marie Paulsen is registered as director of Pure Fitness Grenaa ApS.
Pure Fitness Grenaa ApS was founded on July 1, 2006.
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