Owners, management and financials
CVR: 28279485
Secondary names: The RepTrak Company Holding A/S
Previous names: REPUTATION INSTITUTE HOLDING ApS
DKK -1,321,270
Gross profit
Net result: DKK -1,009,600
REPUTATION INSTITUTE HOLDING A/S (10-14,99%), RepTrak Holdings Inc. (66,66-89,99%)
CVR · view owners
Mark Sonders
Board: Stephen Andrew Hahn (chair) and 2 members
CVR · view management
Active
Founded 19 November 2004
CVR · view overview
0 employees
Annual report 2025 · average
Director role ended: Kylie Louise Wright-Ford
CVR · 22/08/2022
View the full event history
REPUTATION INSTITUTE HOLDING A/S is a Danish company of the type Aktieselskab based in Hellerup, founded in 2004. The company is registered under the industry Ikke-finansielle holdingselskaber. The company was previously named REPUTATION INSTITUTE HOLDING ApS. The management consists of Mark Sonders. The board consists of Stephen Andrew Hahn (chair), Mark Sonders and Todd James Greenspan. The company is owned by REPUTATION INSTITUTE HOLDING A/S and RepTrak Holdings Inc.. According to the 2025 annual report, the company had an average of 0 employees. In 2025, the company reported a gross profit of DKK -1,321,270 and a net result of DKK -1,009,600 compared with DKK -279,827 the year before. Equity in the 2025 report amounted to DKK -896,412.
Selskabets formål er at eje aktier og dermed forbundne aktiviteter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | -1.3M | -1M | 5.4M | -896K | 0 | |
| 202401/01/2024 – 31/12/2024 | -2M | -280K | 7.3M | 113K | 0 | |
| 202301/01/2023 – 31/12/2023 | -1.7M | -1.4M | 4.3M | 393K | - | |
| 202201/01/2022 – 31/12/2022 | -1.4M | -826K | 5.5M | 1.8M | - | |
| 202101/01/2021 – 31/12/2021 | -1.4M | -2.5M | 6.3M | 2.6M | - | |
| 202001/01/2020 – 31/12/2020 | -927K | -7.2M | 21M | 5.2M | - | |
| 201901/01/2019 – 31/12/2019 | -157K EUR | -8.9M EUR | 3.8M EUR | 140K EUR | 204 | |
| 201801/01/2018 – 31/12/2018 | -10K EUR | -6M EUR | 1.3M EUR | -2.7M EUR | 0 | |
| 201701/01/2017 – 31/12/2017 | -38K EUR | -941K EUR | 3M EUR | 2.4M EUR | 0 | |
| 201601/01/2016 – 31/12/2016 | -63K EUR | 1M EUR | 4.1M EUR | 3.5M EUR | 96 | |
| 201501/01/2015 – 31/12/2015 | 8.7M EUR | 650K EUR | - | - | 95 | |
| 201401/01/2014 – 31/12/2014 | -192K EUR | -2.7M EUR | 2.6M EUR | 2.1M EUR | 120 | |
| 201301/01/2013 – 31/12/2013 | -115K EUR | -1.5M EUR | 2.7M EUR | 985K EUR | 0 | |
| 201201/01/2012 – 31/12/2012 | -43K | 64K | 2.6M | 1.3M | - |
Compared to 50.000 companies in Ikke-finansielle holdingselskaber
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of REPUTATION INSTITUTE HOLDING A/S is 28279485.
REPUTATION INSTITUTE HOLDING A/S is owned by REPUTATION INSTITUTE HOLDING A/S and RepTrak Holdings Inc..
The management of REPUTATION INSTITUTE HOLDING A/S consists of Mark Sonders.
The board of REPUTATION INSTITUTE HOLDING A/S consists of Stephen Andrew Hahn, Mark Sonders and Todd James Greenspan, with Stephen Andrew Hahn as chair.
In 2025, REPUTATION INSTITUTE HOLDING A/S reported a gross profit of DKK -1,321,270.
REPUTATION INSTITUTE HOLDING A/S had an average of 0 employees in the 2025 financial year according to the annual report.
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REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2025. Gross profit came to DKK -1,321,270, and the net result was DKK -1,009,600.
Address changed to Philip Heymans Alle 7 7, 2900 Hellerup (January 21, 2026).
Contact info changed: new phone: 22135610, new email: [email protected] (January 21, 2026).
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2024. Gross profit came to DKK -1,996,173, and the net result was DKK -279,827.
As of June 25, 2025, Todd James Greenspan has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 25, 2025, Maurice Joseph Bedoni has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of December 11, 2024, Mark Sonders has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of December 11, 2024, Maurice Joseph Bedoni has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of December 11, 2024, Stephen Andrew Hahn has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 8, 2024, Nicolas Georges Trad has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 8, 2024, Charles Joseph Fombrun has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 8, 2024, Tyler Cranmer Newton has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 8, 2024, John Archibald Mckinley JR has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 8, 2024, Vicki Raport has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 8, 2024, Christopher John Perry has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2023. Gross profit came to DKK -1,697,970, and the net result was DKK -1,416,650.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2022. Gross profit came to DKK -1,380,353, and the net result was DKK -825,568.
As of August 22, 2022, Kylie Louise Wright-Ford has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of August 22, 2022, Mark Sonders is registered as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
As of August 22, 2022, Kylie Louise Wright-Ford has stepped down as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2021. Gross profit came to DKK -1,372,954, and the net result was DKK -2,534,031.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2020. Gross profit came to DKK -926,990, and the net result was DKK -7,159,943.
As of February 5, 2021, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of REPUTATION INSTITUTE HOLDING A/S.
As of February 5, 2021, Ulrik Nørskov has stepped down as auditor of REPUTATION INSTITUTE HOLDING A/S.
As of December 31, 2020, is registered as an owner of REPUTATION INSTITUTE HOLDING A/S with an ownership share of 66%.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2019. Gross profit came to DKK -157,251, and the net result was DKK -8,877,085.
As of September 22, 2020, Christopher John Perry has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of September 22, 2020, Jackson Walter Evans has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 12, 2019, Kylie Louise Wright-Ford is registered as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
As of November 11, 2019, Kylie Louise Wright-Ford has stepped down as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
As of October 13, 2019, REPUTATION INSTITUTE HOLDING A/S is registered as an owner of REPUTATION INSTITUTE HOLDING A/S with an ownership share of 10%.
As of October 7, 2019, Nicolas Georges Trad has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 7, 2019, Kasper Ulf Skaarup-Nielsen has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2018. Gross profit came to DKK -9,810, and the net result was DKK -5,975,256.
As of November 30, 2018, Vicki Raport has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 5, 2018, Kasper Ulf Skaarup-Nielsen has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 5, 2018, Nicolas Georges Trad has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2017. Gross profit came to DKK -37,672, and the net result was DKK -940,945.
As of June 11, 2018, Tyler Cranmer Newton has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 11, 2018, Kylie Louise Wright-Ford has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 11, 2018, Jackson Walter Evans has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 11, 2018, David Gordon has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 11, 2018, Kylie Louise Wright-Ford is registered as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
As of June 11, 2018, Tyler Cranmer Newton has stepped down as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
As of June 10, 2018, Tyler Cranmer Newton has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 22, 2017, Andrew Prozes has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 17, 2017, Tyler Cranmer Newton has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 17, 2017, David Gordon has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 17, 2017, Tyler Cranmer Newton is registered as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
As of October 16, 2017, Tyler Cranmer Newton has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 16, 2017, David Gordon has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 2, 2017, James Lee Bedard has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of October 2, 2017, James Lee Bedard has stepped down as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2016. Gross profit came to DKK -62,869, and the net result was DKK 1,027,873.
As of June 22, 2017, Nicolas Georges Trad has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 22, 2017, David Gordon has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 22, 2017, Kasper Ulf Skaarup-Nielsen has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 22, 2017, Brian Alan Rich has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of September 28, 2016, Andrew Prozes has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of September 28, 2016, John Archibald Mckinley JR has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of September 28, 2016, Susan Joy Bihler has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of September 28, 2016, Jonathan Ewert has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2015. Gross profit came to DKK 8,710,527, and the net result was DKK 649,770.
As of May 31, 2016, Kasper Ulf Skaarup-Nielsen has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of May 31, 2016, Charles Joseph Fombrun has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of May 31, 2016, Tyler Cranmer Newton has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of May 31, 2016, Nicolas Georges Trad has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of May 30, 2016, Charles Joseph Fombrun has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of May 30, 2016, Tyler Cranmer Newton has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2014. Gross profit came to DKK -191,779, and the net result was DKK -2,696,654.
As of January 30, 2015, Nicolas Georges Trad has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of January 30, 2015, James Lee Bedard has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of January 30, 2015, Kasper Ulf Skaarup-Nielsen has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of January 30, 2015, Cees van Riel has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of December 18, 2014, James Lee Bedard is registered as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
As of December 18, 2014, Jonathan Ewert has stepped down as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2013. Gross profit came to DKK -114,659, and the net result was DKK -1,517,188.
As of June 23, 2014, Susan Joy Bihler has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of June 23, 2014, Nicolas Georges Trad has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of March 12, 2014, Brian Alan Rich has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of March 12, 2014, David Ryan McNally has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of September 17, 2013, Jonathan Ewert has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of September 17, 2013, Jonathan Ewert is registered as adm. dir. of REPUTATION INSTITUTE HOLDING A/S.
As of September 17, 2013, Nicolas Georges Trad has stepped down as director of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S has published its annual report for 2012. Gross profit came to DKK -42,545, and the net result was DKK 63,979.
As of May 17, 2013, Charles Joseph Fombrun has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of May 17, 2013, Tyler Cranmer Newton has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of May 17, 2013, David Ryan McNally has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
On May 24, 2006, the company changed its name from REPUTATION INSTITUTE HOLDING ApS to REPUTATION INSTITUTE HOLDING A/S.
As of July 7, 2005, Karsten Kielland has left the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of July 7, 2005, Nicolas Georges Trad is registered as director of REPUTATION INSTITUTE HOLDING A/S.
As of July 7, 2005, Kasper Ulf Skaarup-Nielsen has stepped down as director of REPUTATION INSTITUTE HOLDING A/S.
As of November 19, 2004, Ulrik Nørskov has been appointed auditor of REPUTATION INSTITUTE HOLDING A/S.
As of November 19, 2004, Karsten Kielland has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 19, 2004, Kasper Ulf Skaarup-Nielsen has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 19, 2004, Nicolas Georges Trad has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 19, 2004, Cees van Riel has joined the board of directors of REPUTATION INSTITUTE HOLDING A/S.
As of November 19, 2004, Kasper Ulf Skaarup-Nielsen is registered as director of REPUTATION INSTITUTE HOLDING A/S.
REPUTATION INSTITUTE HOLDING A/S was founded on November 19, 2004.
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