Owners, management and financials
CVR: 28279507
Secondary names: The RepTrak Company ApS
DKK 16,099,337
Gross profit
Net result: DKK 5,195,973
REPUTATION INSTITUTE HOLDING A/S (100%)
CVR · view owners
Mark Sonders
CVR · view management
Active
Founded 19 November 2004
CVR · view overview
17 employees
CVR · 2018
Director role ended: Kylie Louise Wright-Ford
CVR · 29/08/2022
View the full event history
REPUTATION INSTITUTE ApS is a Danish company of the type Anpartsselskab based in Hellerup, founded in 2004. The company is registered under the industry Virksomhedsrådgivning og anden ledelsesrådgivning. The management consists of Mark Sonders. The company is owned by REPUTATION INSTITUTE HOLDING A/S. The company has 17 employees (2018). In 2025, the company reported a gross profit of DKK 16,099,337 and a net result of DKK 5,195,973 compared with DKK 8,041,862 the year before. Equity in the 2025 report amounted to DKK 26,456,176.
Source: annual report 2025, Danish Business Authority
The financial health of REPUTATION INSTITUTE ApS appears strong, with a consistent trend of profitability and increasing equity over the past few years. Gross profit rose from 14.15 million DKK in 2023 to 16.10 million DKK in 2025, while profit peaked at 8.04 million DKK in 2024. The company's equity has significantly improved from 5.14 million DKK in 2021 to 26.46 million DKK in 2025, indicating a solid capital base. However, the absence of disclosed revenue figures raises concerns about transparency and potential market positioning within the business consulting industry. Overall, the firm demonstrates a stable trajectory, bolstered by healthy profit margins and growing equity.
AI-generated summary · Generated 16/08/2026
Selskabets formål er rådgivning og konsulentvirksomhed og hermed forbunden virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 16.1 mio. | 5.2 mio. | 32.3 mio. | 26.5 mio. | 3 | |
| 202401/01/2024 – 31/12/2024 | 20.3 mio. | 8 mio. | 38.6 mio. | 21.3 mio. | 4 | |
| 202301/01/2023 – 31/12/2023 | 14.2 mio. | 4.4 mio. | 23.4 mio. | 13.2 mio. | 4 | |
| 202201/01/2022 – 31/12/2022 | 15.2 mio. | 3.7 mio. | 19.8 mio. | 8.9 mio. | 6 | |
| 202101/01/2021 – 31/12/2021 | 16.7 mio. | 5.7 mio. | 21.8 mio. | 5.1 mio. | 8 | |
| 202001/01/2020 – 31/12/2020 | 11.5 mio. | -457 t. | 20.7 mio. | -565 t. | 12 | |
| 201901/01/2019 – 31/12/2019 | 6.8 mio. | -6.8 mio. | 6.1 mio. | -109 t. | 14 | |
| 201801/01/2018 – 31/12/2018 | 12.7 mio. | -1.2 mio. | 14.5 mio. | 3.4 mio. | 14 | |
| 201701/01/2017 – 31/12/2017 | 15 mio. | 442 t. | 24 mio. | -3.4 mio. | 17 | |
| 201601/01/2016 – 31/12/2016 | 10.5 mio. | -2.5 mio. | 14.9 mio. | -3.8 mio. | 15 | |
| 201501/01/2015 – 31/12/2015 | 10.7 mio. | -4.8 mio. | 12.3 mio. | -1.3 mio. | 19 | |
| 201401/01/2014 – 31/12/2014 | 17.1 mio. | -202 t. | 14.6 mio. | 3.5 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 13.4 mio. | -1.2 mio. | 10.9 mio. | 3.7 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 15.1 mio. | 249 t. | 10 mio. | 4.9 mio. | 22 |
Compared to 11.555 companies in Virksomhedsrådgivning og anden ledelsesrådgivning
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of REPUTATION INSTITUTE ApS is 28279507.
REPUTATION INSTITUTE ApS is owned by REPUTATION INSTITUTE HOLDING A/S.
The management of REPUTATION INSTITUTE ApS consists of Mark Sonders.
In 2025, REPUTATION INSTITUTE ApS reported a gross profit of DKK 16,099,337.
REPUTATION INSTITUTE ApS had 17 employees in 2018 according to the Danish CVR register.
REPUTATION INSTITUTE ApS was founded on 19 November 2004.
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REPUTATION INSTITUTE ApS has published its annual report for 2025. Gross profit came to DKK 16,099,337, and the net result was DKK 5,195,973.
Address changed to Philip Heymans Alle 7 7, 2900 Hellerup (January 21, 2026).
Contact info changed: new phone: 22135610, new email: [email protected] (January 21, 2026).
REPUTATION INSTITUTE ApS has published its annual report for 2024. Gross profit came to DKK 20,253,851, and the net result was DKK 8,041,862.
REPUTATION INSTITUTE ApS has published its annual report for 2023. Gross profit came to DKK 14,150,639, and the net result was DKK 4,353,606.
REPUTATION INSTITUTE ApS has published its annual report for 2022. Gross profit came to DKK 15,192,102, and the net result was DKK 3,722,891.
As of August 29, 2022, Mark Sonders is registered as adm. dir. of REPUTATION INSTITUTE ApS.
As of August 29, 2022, Kylie Louise Wright-Ford has stepped down as director of REPUTATION INSTITUTE ApS.
REPUTATION INSTITUTE ApS has published its annual report for 2021. Gross profit came to DKK 16,725,757, and the net result was DKK 5,707,068.
REPUTATION INSTITUTE ApS has published its annual report for 2020. Gross profit came to DKK 11,549,239, and the net result was DKK -456,530.
As of February 5, 2021, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of REPUTATION INSTITUTE ApS.
As of February 5, 2021, BUUS JENSEN I/S STATSAUTORISEREDE REVISORER has stepped down as auditor of REPUTATION INSTITUTE ApS.
REPUTATION INSTITUTE ApS has published its annual report for 2019. Gross profit came to DKK 6,830,832, and the net result was DKK -6,848,854.
REPUTATION INSTITUTE ApS has published its annual report for 2018. Gross profit came to DKK 12,733,660, and the net result was DKK -1,177,246.
As of July 9, 2019, BUUS JENSEN I/S STATSAUTORISEREDE REVISORER has been appointed auditor of REPUTATION INSTITUTE ApS.
As of July 9, 2019, Ulrik Nørskov has stepped down as auditor of REPUTATION INSTITUTE ApS.
REPUTATION INSTITUTE ApS has published its annual report for 2017. Gross profit came to DKK 15,008,267, and the net result was DKK 441,660.
As of June 11, 2018, Kasper Ulf Skaarup-Nielsen has left the board of directors of REPUTATION INSTITUTE ApS.
As of June 11, 2018, Nicolas Georges Trad has left the board of directors of REPUTATION INSTITUTE ApS.
As of June 11, 2018, Charles Joseph Fombrun has left the board of directors of REPUTATION INSTITUTE ApS.
As of June 11, 2018, Cees van Riel has left the board of directors of REPUTATION INSTITUTE ApS.
As of June 11, 2018, Kylie Louise Wright-Ford is registered as director of REPUTATION INSTITUTE ApS.
As of June 11, 2018, Tyler Cranmer Newton has stepped down as adm. dir. of REPUTATION INSTITUTE ApS.
As of October 17, 2017, Tyler Cranmer Newton is registered as adm. dir. of REPUTATION INSTITUTE ApS.
As of October 2, 2017, James Lee Bedard has stepped down as adm. dir. of REPUTATION INSTITUTE ApS.
REPUTATION INSTITUTE ApS has published its annual report for 2016. Gross profit came to DKK 10,511,895, and the net result was DKK -2,490,226.
REPUTATION INSTITUTE ApS has published its annual report for 2015. Gross profit came to DKK 10,700,955, and the net result was DKK -4,847,812.
REPUTATION INSTITUTE ApS has published its annual report for 2014. Gross profit came to DKK 17,132,650, and the net result was DKK -202,254.
As of December 18, 2014, James Lee Bedard is registered as adm. dir. of REPUTATION INSTITUTE ApS.
As of December 18, 2014, Jonathan Ewert has stepped down as adm. dir. of REPUTATION INSTITUTE ApS.
REPUTATION INSTITUTE ApS has published its annual report for 2013. Gross profit came to DKK 13,391,627, and the net result was DKK -1,202,186.
As of September 17, 2013, Jonathan Ewert is registered as adm. dir. of REPUTATION INSTITUTE ApS.
As of September 17, 2013, Nicolas Georges Trad has stepped down as director of REPUTATION INSTITUTE ApS.
REPUTATION INSTITUTE ApS has published its annual report for 2012. Gross profit came to DKK 15,080,370, and the net result was DKK 248,910.
As of April 30, 2009, Martin Nyrop has stepped down as adm. dir. of REPUTATION INSTITUTE ApS.
As of September 1, 2006, Martin Nyrop is registered as adm. dir. of REPUTATION INSTITUTE ApS.
As of March 31, 2006, Karsten Kielland has left the board of directors of REPUTATION INSTITUTE ApS.
As of August 26, 2005, Nicolas Georges Trad is registered as director of REPUTATION INSTITUTE ApS.
As of August 26, 2005, Kasper Ulf Skaarup-Nielsen has stepped down as director of REPUTATION INSTITUTE ApS.
As of November 19, 2004, Ulrik Nørskov has been appointed auditor of REPUTATION INSTITUTE ApS.
As of November 19, 2004, Karsten Kielland has joined the board of directors of REPUTATION INSTITUTE ApS.
As of November 19, 2004, Kasper Ulf Skaarup-Nielsen has joined the board of directors of REPUTATION INSTITUTE ApS.
As of November 19, 2004, Nicolas Georges Trad has joined the board of directors of REPUTATION INSTITUTE ApS.
As of November 19, 2004, Charles Joseph Fombrun has joined the board of directors of REPUTATION INSTITUTE ApS.
As of November 19, 2004, Cees van Riel has joined the board of directors of REPUTATION INSTITUTE ApS.
As of November 19, 2004, Kasper Ulf Skaarup-Nielsen is registered as director of REPUTATION INSTITUTE ApS.
As of November 19, 2004, REPUTATION INSTITUTE HOLDING A/S is registered as an owner of REPUTATION INSTITUTE ApS with an ownership share of 100%.
REPUTATION INSTITUTE ApS was founded on November 19, 2004.
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