Owners, management and financials
CVR: 27685161
Previous names: AALUND FINANCIAL BUSINESS RESEARCH ApS, AALUND ApS, Aalund Financial Market & Customer Research ApS
DKK 2,262,775
Gross profit
Net result: DKK -1,027,917
AALUND NORDIC A/S (100%)
CVR · view owners
Morten Kai, Isabella Pultz Kjeldsen
Board: John Aalund Kristensen (chair) and 2 members
CVR · view management
Active
Founded 19 March 2004
CVR · view overview
4 employees
CVR · 2026
Director registered: Morten Kai
CVR · 01/04/2023
View the full event history
Aalund ApS is a Danish company of the type Anpartsselskab based in Aarhus C, founded in 2004. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The company was previously named Aalund Financial Market & Customer Research ApS and AALUND ApS. The management consists of Morten Kai and Isabella Pultz Kjeldsen. The board consists of John Aalund Kristensen (chair), Isabella Pultz Kjeldsen and Morten Kai. The company is owned by AALUND NORDIC A/S. The company has 4 employees (2026). In 2025, the company reported a gross profit of DKK 2,262,775 and a net result of DKK -1,027,917 compared with DKK -1,820 the year before. Equity in the 2025 report amounted to DKK -5,437,584.
Source: annual report 2025, Danish Business Authority
Aalund ApS is currently facing financial challenges, as evidenced by its declining gross profit and consistent losses over the past five years. In 2025, the company reported a gross profit of 2,262,775 DKK but incurred a loss of 1,027,917 DKK, contributing to negative equity of -5,437,584 DKK. The trend shows a decrease in gross profit from 3,363,509 DKK in 2024 to 3,264,913 DKK in 2023, indicating a concerning trajectory. With equity steadily declining from -3,407,647 DKK in 2021 to its current level, the company's financial health raises concerns about its sustainability in the market research and public opinion polling industry. Overall, Aalund ApS appears to be struggling to achieve profitability and maintain a stable financial position.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at levere værktøjer til at udvikle kunderelationerne mellem finansielle virksomheder og deres kunder. Samt udføre market research indenfor det finansielle ydelser bredt forstået i hele Norden.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.3 mio. | -1 mio. | 1.7 mio. | -5.4 mio. | 5 | |
| 202401/01/2024 – 31/12/2024 | 3.4 mio. | -2 t. | 1.4 mio. | -4.4 mio. | 6 | |
| 202301/01/2023 – 31/12/2023 | 3.3 mio. | -346 t. | 1.6 mio. | -4.4 mio. | 4 | |
| 202201/01/2022 – 31/12/2022 | 1.7 mio. | -654 t. | 1.3 mio. | -4.1 mio. | 4 | |
| 202101/01/2021 – 31/12/2021 | 2.3 mio. | -848 t. | 755 t. | -3.4 mio. | 5 | |
| 202001/01/2020 – 31/12/2020 | 2.2 mio. | -1.3 mio. | 538 t. | -2.6 mio. | 5 | |
| 201901/01/2019 – 31/12/2019 | 3.8 mio. | -808 t. | 1.8 mio. | -1.3 mio. | 7 | |
| 201801/01/2018 – 31/12/2018 | 2.8 mio. | -360 t. | 2 mio. | -480 t. | 5 | |
| 201701/01/2017 – 31/12/2017 | 4.7 mio. | -39 t. | 3.1 mio. | -120 t. | 8 | |
| 201601/01/2016 – 31/12/2016 | 3.4 mio. | -119 t. | 2.7 mio. | -82 t. | 6 | |
| 201501/01/2015 – 31/12/2015 | 2.4 mio. | -139 t. | 3.5 mio. | 37 t. | 4 | |
| 201401/01/2014 – 31/12/2014 | 3.4 mio. | 430 t. | 3.1 mio. | 556 t. | 4 | |
| 201301/01/2013 – 31/12/2013 | 2.9 mio. | -58 t. | 3 mio. | 126 t. | - | |
| 201201/01/2012 – 31/12/2012 | 5.3 mio. | 1.1 mio. | 5 mio. | 1.3 mio. | 6 |
Compared to 98 companies in Markedsanalyse og offentlig meningsmåling
Comparison is based on industry median values
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Set up monitoringThe CVR number of Aalund ApS is 27685161.
Aalund ApS is owned by AALUND NORDIC A/S.
The management of Aalund ApS consists of Morten Kai and Isabella Pultz Kjeldsen.
The board of Aalund ApS consists of John Aalund Kristensen, Isabella Pultz Kjeldsen and Morten Kai, with John Aalund Kristensen as chair.
In 2025, Aalund ApS reported a gross profit of DKK 2,262,775.
Aalund ApS had 4 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 87310909 (October 19, 2026).
Aalund ApS has published its annual report for 2025. Gross profit came to DKK 2,262,775, and the net result was DKK -1,027,917.
As of October 1, 2025, ROBÆK Statsautoriseret Revisionsaktieselskab has been appointed auditor of Aalund ApS.
As of September 30, 2025, ROBÆK Statsautoriseret Revisionsaktieselskab has stepped down as auditor of Aalund ApS.
Aalund ApS has published its annual report for 2024. Gross profit came to DKK 3,363,509, and the net result was DKK -1,820.
Aalund ApS has published its annual report for 2023. Gross profit came to DKK 3,264,913, and the net result was DKK -346,386.
Aalund ApS has published its annual report for 2022. Gross profit came to DKK 1,736,732, and the net result was DKK -653,815.
As of April 1, 2023, Morten Kai is registered as adm. dir. of Aalund ApS.
As of April 1, 2023, Isabella Pultz Kjeldsen is registered as director of Aalund ApS.
As of March 31, 2023, Morten Kai has stepped down as director of Aalund ApS.
Aalund ApS has published its annual report for 2021. Gross profit came to DKK 2,325,490, and the net result was DKK -848,488.
Aalund ApS has published its annual report for 2020. Gross profit came to DKK 2,227,958, and the net result was DKK -1,271,317.
As of June 2, 2021, John Aalund Kristensen has joined the board of directors of Aalund ApS.
As of June 2, 2021, Morten Kai has joined the board of directors of Aalund ApS.
As of June 2, 2021, Morten Kai is registered as director of Aalund ApS.
As of June 2, 2021, John Aalund Kristensen has stepped down as director of Aalund ApS.
As of June 1, 2021, John Aalund Kristensen has left the board of directors of Aalund ApS.
As of June 1, 2021, Morten Kai has left the board of directors of Aalund ApS.
Aalund ApS has published its annual report for 2019. Gross profit came to DKK 3,844,578, and the net result was DKK -807,570.
As of October 8, 2019, Isabella Pultz Kjeldsen has joined the board of directors of Aalund ApS.
As of October 8, 2019, Christian Thorn has left the board of directors of Aalund ApS.
Aalund ApS has published its annual report for 2018. Gross profit came to DKK 2,813,824, and the net result was DKK -360,170.
On May 17, 2019, the company changed its name from Aalund Financial Market & Customer Research ApS to Aalund ApS.
As of October 29, 2018, John Aalund Kristensen has joined the board of directors of Aalund ApS.
As of October 29, 2018, Morten Kai has joined the board of directors of Aalund ApS.
As of October 29, 2018, Søren Secher Huvendick has left the board of directors of Aalund ApS.
As of October 29, 2018, John Aalund Kristensen is registered as director of Aalund ApS.
As of October 29, 2018, Søren Secher Huvendick has stepped down as director of Aalund ApS.
As of October 28, 2018, John Aalund Kristensen has left the board of directors of Aalund ApS.
As of October 28, 2018, Morten Kai has left the board of directors of Aalund ApS.
Aalund ApS has published its annual report for 2017. Gross profit came to DKK 4,670,524, and the net result was DKK -38,526.
Aalund ApS has published its annual report for 2016. Gross profit came to DKK 3,411,658, and the net result was DKK -118,898.
As of March 17, 2017, ROBÆK Statsautoriseret Revisionsaktieselskab has been appointed auditor of Aalund ApS.
As of March 17, 2017, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Aalund ApS.
As of March 17, 2017, Søren Secher Huvendick has joined the board of directors of Aalund ApS.
Aalund ApS has published its annual report for 2015. Gross profit came to DKK 2,445,630, and the net result was DKK -138,643.
On March 9, 2016, the company changed its name from AALUND ApS to Aalund Financial Market & Customer Research ApS.
As of January 1, 2016, Søren Secher Huvendick is registered as director of Aalund ApS.
As of January 1, 2016, John Aalund Kristensen has stepped down as director of Aalund ApS.
Aalund ApS has published its annual report for 2014. Gross profit came to DKK 3,369,618, and the net result was DKK 429,922.
As of March 10, 2015, Christian Thorn has joined the board of directors of Aalund ApS.
As of March 10, 2015, Simon Westergaard has left the board of directors of Aalund ApS.
As of March 10, 2015, John Aalund Kristensen is registered as director of Aalund ApS.
As of March 10, 2015, Simon Westergaard has stepped down as director of Aalund ApS.
Aalund ApS has published its annual report for 2013. Gross profit came to DKK 2,870,435, and the net result was DKK -58,375.
Aalund ApS has published its annual report for 2012. Gross profit came to DKK 5,323,432, and the net result was DKK 1,147,411.
On April 20, 2010, the company changed its name from AALUND FINANCIAL BUSINESS RESEARCH ApS to AALUND ApS.
As of April 21, 2009, Simon Westergaard has joined the board of directors of Aalund ApS.
As of April 21, 2009, Torben Gronø Lind has left the board of directors of Aalund ApS.
As of January 5, 2009, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Aalund ApS.
As of January 5, 2009, Revisionsfirmaet Villy Pedersen I/S has stepped down as auditor of Aalund ApS.
As of January 1, 2008, Simon Westergaard is registered as director of Aalund ApS.
As of December 31, 2007, Torben Gronø Lind has stepped down as director of Aalund ApS.
As of August 9, 2007, AALUND NORDIC A/S is registered as an owner of Aalund ApS with an ownership share of 100%.
As of March 19, 2004, Revisionsfirmaet Villy Pedersen I/S has been appointed auditor of Aalund ApS.
As of March 19, 2004, John Aalund Kristensen has joined the board of directors of Aalund ApS.
As of March 19, 2004, Torben Gronø Lind has joined the board of directors of Aalund ApS.
As of March 19, 2004, Morten Kai has joined the board of directors of Aalund ApS.
As of March 19, 2004, Torben Gronø Lind is registered as director of Aalund ApS.
Aalund ApS was founded on March 19, 2004.
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