CVR: 27428959
Secondary names: SMART-SPAR.DK ApS, SMART SPAR.DK ApS, NETTOSKABE ApS
Previous names: SMART-SPAR.DK ApS
DKK 40,542,000
Gross profit
Net result: DKK 3,571,000
TCM Operations A/S
CVR · view ownership and management
Owner registered: TCM Operations A/S
CVR · 25/11/2025
View the full event history
CELEBERT ApS is a Danish company of the type Anpartsselskab based in Aalborg SV, founded in 2003. The company is registered under the industry Agenturhandel med ikke-specialiseret varesortiment. The company was previously named SMART-SPAR.DK ApS. The management consists of Søren René Kruse. The company is owned by TCM Operations A/S. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 40,542,000 and a net result of DKK 3,571,000 compared with DKK 11,375,826 the year before. Equity in the 2025 report amounted to DKK 16,526,000.
Source: annual report 2025, Danish Business Authority
CELEBERT ApS has demonstrated a fluctuating financial trajectory over recent years, with significant improvements in gross profit, particularly in 2025, where it reached 40,542,000 DKK. However, profitability has been inconsistent, with a notable loss of 1,390,036 DKK in 2023, followed by a rebound to a profit of 3,571,000 DKK in 2025. The company's equity has decreased from 35,018,617 DKK in 2022 to 16,526,000 DKK in 2025, raising concerns about its long-term financial stability. Despite these challenges, CELEBERT ApS operates within a non-specialized goods agency sector, suggesting potential for growth if it can stabilize its profit margins and equity position.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive handelsvirksomhed og reklamevirksomhed og anden i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 40.5 mio. | 3.6 mio. | 28.6 mio. | 16.5 mio. | 23 | |
| 202401/01/2024 – 31/12/2024 | 28.7 mio. | 11.4 mio. | 40.6 mio. | 30.5 mio. | 17 | |
| 202301/07/2022 – 30/06/2023 | 11.9 mio. | -1.4 mio. | 38.7 mio. | 33.6 mio. | 17 | |
| 202201/07/2021 – 30/06/2022 | 14.4 mio. | 86 t. | 42.3 mio. | 35 mio. | 17 | |
| 202001/01/2020 – 31/12/2020 | 5.5 mio. | 1.6 mio. | 5.9 mio. | 2.2 mio. | 5 | |
| 201901/01/2019 – 31/12/2019 | 2.9 mio. | 277 t. | 3.7 mio. | 610 t. | 5 | |
| 201801/01/2018 – 31/12/2018 | 2.1 mio. | 169 t. | 2.4 mio. | 334 t. | 4 | |
| 201701/01/2017 – 31/12/2017 | 1.8 mio. | 322 t. | 2.7 mio. | 165 t. | 3 | |
| 201601/01/2016 – 31/12/2016 | 1.1 mio. | 8 t. | 1.1 mio. | -157 t. | 2 | |
| 201501/01/2015 – 31/12/2015 | - | 38 t. | 1.3 mio. | -165 t. | - | |
| 201401/01/2014 – 31/12/2014 | 434 t. | -346 t. | 870 t. | -203 t. | - | |
| 201301/01/2013 – 31/12/2013 | 974 t. | 150 t. | 1.1 mio. | 143 t. | - | |
| 201201/01/2012 – 31/12/2012 | 840 t. | 51 t. | 1 mio. | -7 t. | - |
Compared to 346 companies in Agenturhandel med ikke-specialiseret varesortiment
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Try company screeningCELEBERT ApS was founded on 11 November 2003.
CELEBERT ApS is registered under the industry Agenturhandel med ikke-specialiseret varesortiment (industry code 461900).
CELEBERT ApS had 3 employees in 2018 according to the Danish CVR register.
CELEBERT ApS is owned by TCM Operations A/S.
In 2025, CELEBERT ApS reported a gross profit of DKK 40,542,000.
The management of CELEBERT ApS consists of Søren René Kruse.
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As of August 1, 2026, Jens-Peter Poulsen has joined the board of directors of CELEBERT ApS.
As of August 1, 2026, Torben Paulin has left the board of directors of CELEBERT ApS.
CELEBERT ApS has published its annual report for 2025. Gross profit came to DKK 40,542,000, and the net result was DKK 3,571,000.
As of February 6, 2026, Rikke Høidam Petersen has joined the board of directors of CELEBERT ApS.
As of February 6, 2026, Jan Boendorf Madsen has left the board of directors of CELEBERT ApS.
As of November 25, 2025, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of CELEBERT ApS.
As of November 25, 2025, EY Godkendt Revisionspartnerselskab has stepped down as auditor of CELEBERT ApS.
As of November 25, 2025, Torben Paulin has joined the board of directors of CELEBERT ApS.
As of November 25, 2025, Jan Boendorf Madsen has joined the board of directors of CELEBERT ApS.
As of November 25, 2025, Mads Kristoffer Storgaard Mehlsen has left the board of directors of CELEBERT ApS.
As of November 25, 2025, Birk Aagaard Sørensen has left the board of directors of CELEBERT ApS.
As of November 25, 2025, TCM Operations A/S is registered as an owner of CELEBERT ApS with an ownership share of 100%.
As of November 24, 2025, Torben Paulin has left the board of directors of CELEBERT ApS.
As of August 6, 2025, Søren René Kruse is registered as director of CELEBERT ApS.
As of August 6, 2025, Birk Aagaard Sørensen has stepped down as director of CELEBERT ApS.
CELEBERT ApS has published its annual report for 2024. Gross profit came to DKK 28,717,055, and the net result was DKK 11,375,826.
CELEBERT ApS has published its interim report for the period July 1, 2023 – December 31, 2023.
CELEBERT ApS has published its annual report for 2023. Gross profit came to DKK 11,939,863, and the net result was DKK -1,390,036.
CELEBERT ApS has published its annual report for 2022. Gross profit came to DKK 14,370,209, and the net result was DKK 86,008.
CELEBERT ApS has published its interim report for the period January 1, 2021 – June 30, 2021.
As of November 15, 2021, EY Godkendt Revisionspartnerselskab has been appointed auditor of CELEBERT ApS.
As of October 7, 2021, Mads Kristoffer Storgaard Mehlsen has joined the board of directors of CELEBERT ApS.
As of October 7, 2021, Birk Aagaard Sørensen has joined the board of directors of CELEBERT ApS.
As of October 7, 2021, Peter Libak has left the board of directors of CELEBERT ApS.
As of October 7, 2021, Søren Lysholt Hansen has left the board of directors of CELEBERT ApS.
As of July 6, 2021, Torben Paulin has joined the board of directors of CELEBERT ApS.
As of July 6, 2021, Birk Aagaard Sørensen has left the board of directors of CELEBERT ApS.
CELEBERT ApS has published its annual report for 2020. Gross profit came to DKK 5,484,755, and the net result was DKK 1,606,407.
CELEBERT ApS has published its annual report for 2019. Gross profit came to DKK 2,867,888, and the net result was DKK 276,578.
CELEBERT ApS has published its annual report for 2018. Gross profit came to DKK 2,058,684, and the net result was DKK 168,930.
As of December 31, 2018, Mads Kristoffer Storgaard Mehlsen has left the board of directors of CELEBERT ApS.
CELEBERT ApS has published its annual report for 2017. Gross profit came to DKK 1,763,414, and the net result was DKK 321,686.
CELEBERT ApS has published its annual report for 2016. Gross profit came to DKK 1,069,354, and the net result was DKK 8,065.
CELEBERT ApS has published its annual report for 2015. The net result was DKK 37,627.
CELEBERT ApS has published its annual report for 2014. Gross profit came to DKK 434,149, and the net result was DKK -346,011.
As of May 31, 2015, EY Godkendt Revisionspartnerselskab has stepped down as auditor of CELEBERT ApS.
CELEBERT ApS has published its annual report for 2013. Gross profit came to DKK 973,829, and the net result was DKK 150,093.
CELEBERT ApS has published its annual report for 2012. Gross profit came to DKK 839,817, and the net result was DKK 50,756.
As of May 19, 2011, Mads Kristoffer Storgaard Mehlsen has joined the board of directors of CELEBERT ApS.
As of May 19, 2011, Birk Aagaard Sørensen has joined the board of directors of CELEBERT ApS.
As of October 12, 2010, EY Godkendt Revisionspartnerselskab has been appointed auditor of CELEBERT ApS.
As of October 12, 2010, has stepped down as auditor of CELEBERT ApS.
As of January 10, 2008, Søren Lysholt Hansen has joined the board of directors of CELEBERT ApS.
On January 10, 2008, the company changed its name from SMART-SPAR.DK ApS to CELEBERT ApS.
As of December 19, 2005, has been appointed auditor of CELEBERT ApS.
As of December 19, 2005, Kpmg C Jespersen has stepped down as auditor of CELEBERT ApS.
As of September 30, 2005, Hans Christian Wenzelsen has left the board of directors of CELEBERT ApS.
As of May 19, 2005, Peter Libak has joined the board of directors of CELEBERT ApS.
As of May 19, 2005, Hans Christian Wenzelsen has joined the board of directors of CELEBERT ApS.
As of November 11, 2003, Kpmg C Jespersen has been appointed auditor of CELEBERT ApS.
As of November 11, 2003, Birk Aagaard Sørensen is registered as director of CELEBERT ApS.
CELEBERT ApS was founded on November 11, 2003.
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