CVR: 27235689
Secondary names: IMAGE GIFTS ApS, IMAGETOYS ApS, MagniToys ApS
Previous names: IMAGE ORIGINAL GIFTS ApS
DKK 3,274,523
Gross profit
Net result: DKK -563,913
EMCERA FINANCE ApS
CVR · view ownership and management
Director role ended: Peter Frost Bækgaard Kjeldsen
CVR · 02/06/2025
View the full event history
MAGNI ApS is a Danish company of the type Anpartsselskab based in Storvorde, founded in 2003. The company is registered under the industry Engroshandel med andre husholdningsartikler i.a.n.. The company was previously named IMAGE ORIGINAL GIFTS ApS. The management consists of Søren Frost Bækgaard Kjeldsen. The company is owned by EMCERA FINANCE ApS. The company has 13 employees (2018). In 2025, the company reported a gross profit of DKK 3,274,523 and a net result of DKK -563,913 compared with DKK -742,298 the year before. Equity in the 2025 report amounted to DKK 6,211,288.
Source: annual report 2025, Danish Business Authority
The financial health of MAGNI ApS shows a concerning trend, with profitability declining significantly over the past few years. Gross profit decreased from 6,674,165 DKK in 2020 to 3,274,523 DKK in 2025, while the company has reported consecutive losses since 2021, culminating in a loss of 563,913 DKK in 2025. Despite a relatively stable equity position of 6,211,288 DKK in 2025, down from 12,318,114 DKK in 2020, the declining profit margins raise concerns about its operational efficiency. As a player in the wholesale trade of household items, MAGNI ApS may need to reassess its strategies to regain profitability and strengthen its market position.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive virksomhed med handel og småproduktion samt hermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 3.3 mio. | -564 t. | 8.4 mio. | 6.2 mio. | 7 | |
| 202401/07/2023 – 30/06/2024 | 3.3 mio. | -742 t. | 10.3 mio. | 2.3 mio. | 8 | |
| 202101/01/2021 – 31/12/2021 | 5.8 mio. | 1.4 mio. | 9.1 mio. | 6.8 mio. | 11 | |
| 202001/01/2020 – 31/12/2020 | 6.7 mio. | 1.8 mio. | 16.2 mio. | 12.3 mio. | 12 | |
| 201901/01/2019 – 31/12/2019 | 5.2 mio. | 736 t. | 14.2 mio. | 11 mio. | 13 | |
| 201801/01/2018 – 31/12/2018 | 5.7 mio. | 1.4 mio. | 13.8 mio. | 10.8 mio. | 15 | |
| 201701/01/2017 – 31/12/2017 | 5.8 mio. | 1.1 mio. | 12.1 mio. | 9.8 mio. | 15 | |
| 201601/01/2016 – 31/12/2016 | 7.2 mio. | 2 mio. | 11.9 mio. | 9.2 mio. | 15 | |
| 201501/01/2015 – 31/12/2015 | 6.1 mio. | 1.3 mio. | 11.2 mio. | 7.7 mio. | 14 | |
| 201401/01/2014 – 31/12/2014 | 6.2 mio. | 1.5 mio. | 9.7 mio. | 7.4 mio. | 13 | |
| 201301/01/2013 – 31/12/2013 | 4.6 mio. | 742 t. | 7.8 mio. | 5.8 mio. | 11 | |
| 201201/01/2012 – 31/12/2012 | 5.8 mio. | 1.3 mio. | 8.3 mio. | 6.1 mio. | 15 |
Compared to 231 companies in Engroshandel med andre husholdningsartikler i.a.n.
Comparison is based on industry median values
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Try company screeningMAGNI ApS was founded on 27 June 2003.
MAGNI ApS is registered under the industry Engroshandel med andre husholdningsartikler i.a.n. (industry code 464990).
MAGNI ApS had 13 employees in 2018 according to the Danish CVR register.
MAGNI ApS is owned by EMCERA FINANCE ApS.
In 2025, MAGNI ApS reported a gross profit of DKK 3,274,523.
The management of MAGNI ApS consists of Søren Frost Bækgaard Kjeldsen.
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Address changed to Nørkærsvej 30 30, 9280 Storvorde (March 3, 2026).
Contact info changed: new phone: 25666601, new email: [email protected] (March 3, 2026).
MAGNI ApS has published its annual report for 2025. Gross profit came to DKK 3,274,523, and the net result was DKK -563,913.
As of June 2, 2025, Carsten Greiffenberg has left the board of directors of MAGNI ApS.
As of June 2, 2025, Peter Frost Bækgaard Kjeldsen has stepped down as director of MAGNI ApS.
MAGNI ApS has published its annual report for 2024. Gross profit came to DKK 3,344,388, and the net result was DKK -742,298.
As of November 5, 2024, Carsten Greiffenberg has joined the board of directors of MAGNI ApS.
As of November 5, 2024, Peter Frost Bækgaard Kjeldsen is registered as director of MAGNI ApS.
MAGNI ApS has published its interim report for the period January 1, 2022 – June 30, 2023.
MAGNI ApS has published its annual report for 2021. Gross profit came to DKK 5,834,548, and the net result was DKK 1,434,595.
As of June 23, 2022, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has been appointed auditor of MAGNI ApS.
As of June 23, 2022, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of MAGNI ApS.
As of January 3, 2022, Søren Frost Bækgaard Kjeldsen is registered as director of MAGNI ApS.
As of January 3, 2022, Mette Hill Lærkesen has stepped down as director of MAGNI ApS.
As of January 3, 2022, EMCERA FINANCE ApS is registered as an owner of MAGNI ApS with an ownership share of 100%.
MAGNI ApS has published its annual report for 2020. Gross profit came to DKK 6,674,165, and the net result was DKK 1,826,251.
MAGNI ApS has published its annual report for 2019. Gross profit came to DKK 5,244,104, and the net result was DKK 736,113.
As of November 12, 2019, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of MAGNI ApS.
As of November 11, 2019, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of MAGNI ApS.
MAGNI ApS has published its annual report for 2018. Gross profit came to DKK 5,719,699, and the net result was DKK 1,447,490.
MAGNI ApS has published its annual report for 2017. Gross profit came to DKK 5,760,022, and the net result was DKK 1,138,423.
MAGNI ApS has published its annual report for 2016. Gross profit came to DKK 7,201,654, and the net result was DKK 2,008,188.
On April 24, 2017, the company changed its name from IMAGE ORIGINAL GIFTS ApS to MAGNI ApS.
MAGNI ApS has published its annual report for 2015. Gross profit came to DKK 6,114,001, and the net result was DKK 1,283,629.
MAGNI ApS has published its annual report for 2014. Gross profit came to DKK 6,162,502, and the net result was DKK 1,535,343.
MAGNI ApS has published its annual report for 2013. Gross profit came to DKK 4,604,458, and the net result was DKK 742,198.
MAGNI ApS has published its annual report for 2012. Gross profit came to DKK 5,780,073, and the net result was DKK 1,317,865.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of MAGNI ApS.
As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of MAGNI ApS.
As of December 21, 2010, A/S PSE NR. 4820 has been appointed auditor of MAGNI ApS.
As of December 21, 2010, Revisionsfirmaet Jan Wenzell has stepped down as auditor of MAGNI ApS.
As of June 7, 2005, Revisionsfirmaet Jan Wenzell has been appointed auditor of MAGNI ApS.
As of June 7, 2005, Jan Wenzell has stepped down as auditor of MAGNI ApS.
As of June 27, 2003, Jan Wenzell has been appointed auditor of MAGNI ApS.
As of June 27, 2003, Mette Hill Lærkesen is registered as director of MAGNI ApS.
MAGNI ApS was founded on June 27, 2003.
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