CVR: 25473159
Secondary names: MADS KJÆR HOLDING ApS, BUILDINGCARE ApS, PEOPLECARE ApS
Previous names: MADS KJÆR HOLDING ApS
DKK 4,991,000
Revenue
Net result: DKK -43,174,000
Mads Krarup Kjær
CVR · view ownership and management
Director role ended: Hanne Kjær
CVR · 15/12/2011
View the full event history
THE WAY FORWARD ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2000. The company is registered under the industry Engroshandel med motorkøretøjer. The company was previously named MADS KJÆR HOLDING ApS. The management consists of Mads Krarup Kjær. The company is owned by Mads Krarup Kjær. The company has 3 employees (2018). In 2025, the company reported revenue of DKK 4,991,000 and a net result of DKK -43,174,000 compared with DKK 2,727,000 the year before. Equity in the 2025 report amounted to DKK 119,566,000.
Source: annual report 2025, Danish Business Authority
The financial health of THE WAY FORWARD ApS shows significant volatility, particularly with a notable loss of 43,174,000 DKK in 2025, following a revenue increase to 4,991,000 DKK. Despite a strong equity position of 119,566,000 DKK, the company has struggled with profitability, experiencing fluctuations in profit over the years, including a profit of only 284,000 DKK in 2023 after a substantial gain of 30,999,000 DKK in 2022. Revenue trends indicate growth from 2,370,000 DKK in 2021 to 5,809,000 DKK in 2023, but the recent downturn raises concerns about sustainability. The company operates within the motor vehicle wholesale industry, where its equity strength may provide a buffer against financial instability, but ongoing profitability challenges could hinder its competitive position.
AI-generated summary · Generated 26/07/2026
Selskabets formål er at drive handels-, konsulent-, investerings-, og finansierings- og udlejningsvirksomhed m.v.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5 mio. | -43.2 mio. | 138.6 mio. | 119.6 mio. | 2 | |
| 202401/01/2024 – 31/12/2024 | 1.2 mio. | 2.7 mio. | 198.1 mio. | 169.7 mio. | 2 | |
| 202301/01/2023 – 31/12/2023 | 5.8 mio. | 284 t. | 196.7 mio. | 165.3 mio. | 2 | |
| 202201/01/2022 – 31/12/2022 | 3 mio. | 31 mio. | 182.7 mio. | 167.3 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 2.4 mio. | -2.8 mio. | 141.5 mio. | 131.4 mio. | 223 | |
| 202001/01/2020 – 31/12/2020 | 4.1 mio. | 15.2 mio. | 131.8 mio. | 124.8 mio. | 3000 | |
| 201901/01/2019 – 31/12/2019 | 1.9 mio. | 536 t. | 131 mio. | 125.2 mio. | 277 | |
| 201801/01/2018 – 31/12/2018 | 1.1 mio. | 1.2 mio. | 132.9 mio. | 126.5 mio. | 273 | |
| 201701/01/2017 – 31/12/2017 | 1.4 mio. | -3.6 mio. | 132.9 mio. | 122.4 mio. | 293 | |
| 201601/01/2016 – 31/12/2016 | 1.1 mio. | 618 t. | 141.1 mio. | 131.7 mio. | 327 | |
| 201501/01/2015 – 31/12/2015 | 1.3 mio. | -6.9 mio. | 157.5 mio. | 147.9 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 1.2 mio. | 9.2 mio. | 187.3 mio. | 177.7 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 1.3 mio. | 11.9 mio. | 178.2 mio. | 173.9 mio. | - |
Compared to 451 companies in Engroshandel med motorkøretøjer
Comparison is based on industry median values
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Try company screeningTHE WAY FORWARD ApS was founded on 16 June 2000.
THE WAY FORWARD ApS is registered under the industry Engroshandel med motorkøretøjer (industry code 467100).
THE WAY FORWARD ApS had 3 employees in 2018 according to the Danish CVR register.
THE WAY FORWARD ApS is owned by Mads Krarup Kjær.
In 2025, THE WAY FORWARD ApS reported revenue of DKK 4,991,000.
The management of THE WAY FORWARD ApS consists of Mads Krarup Kjær.
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As of September 1, 2026, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of THE WAY FORWARD ApS.
As of September 1, 2026, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of THE WAY FORWARD ApS.
THE WAY FORWARD ApS has published its annual report for 2025. Revenue came to DKK 4,991,000, and the net result was DKK -43,174,000.
THE WAY FORWARD ApS has published its annual report for 2024. Revenue came to DKK 1,231,000, and the net result was DKK 2,727,000.
THE WAY FORWARD ApS has published its annual report for 2023. Revenue came to DKK 5,809,000, and the net result was DKK 284,000.
THE WAY FORWARD ApS has published its annual report for 2022. Revenue came to DKK 2,973,000, and the net result was DKK 30,999,000.
As of November 21, 2022, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of THE WAY FORWARD ApS.
As of November 21, 2022, A/S PSE 17 NR. 1056 has stepped down as auditor of THE WAY FORWARD ApS.
THE WAY FORWARD ApS has published its annual report for 2021. Revenue came to DKK 2,370,000, and the net result was DKK -2,775,000.
THE WAY FORWARD ApS has published its annual report for 2020. Revenue came to DKK 4,070,000, and the net result was DKK 15,159,000.
THE WAY FORWARD ApS has published its annual report for 2019. Revenue came to DKK 1,946,000, and the net result was DKK 536,000.
As of October 30, 2019, A/S PSE 17 NR. 1056 has been appointed auditor of THE WAY FORWARD ApS.
As of October 30, 2019, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of THE WAY FORWARD ApS.
THE WAY FORWARD ApS has published its annual report for 2018. Revenue came to DKK 1,076,000, and the net result was DKK 1,162,000.
THE WAY FORWARD ApS has published its annual report for 2017. Revenue came to DKK 1,406,000, and the net result was DKK -3,626,000.
THE WAY FORWARD ApS has published its annual report for 2016. Revenue came to DKK 1,125,000, and the net result was DKK 618,000.
THE WAY FORWARD ApS has published its annual report for 2015. Revenue came to DKK 1,285,000, and the net result was DKK -6,881,000.
THE WAY FORWARD ApS has published its annual report for 2014. Revenue came to DKK 1,240,000, and the net result was DKK 9,212,000.
THE WAY FORWARD ApS has published its annual report for 2013. Revenue came to DKK 1,295,000, and the net result was DKK 11,901,000.
THE WAY FORWARD ApS has published its annual report for 2012.
As of December 15, 2011, Karl Kristian Krarup Kjær has joined the board of directors of THE WAY FORWARD ApS.
As of December 15, 2011, Hans-Emil Krarup Kjær has joined the board of directors of THE WAY FORWARD ApS.
As of December 15, 2011, Mads Krarup Kjær is registered as adm. dir. of THE WAY FORWARD ApS.
As of December 15, 2011, Hanne Kjær has stepped down as adm. dir. of THE WAY FORWARD ApS.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of THE WAY FORWARD ApS.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of THE WAY FORWARD ApS.
As of April 11, 2008, Hanne Kjær has joined the board of directors of THE WAY FORWARD ApS.
As of April 11, 2008, Flemming Eltang has left the board of directors of THE WAY FORWARD ApS.
As of August 1, 2003, Flemming Eltang has joined the board of directors of THE WAY FORWARD ApS.
As of August 1, 2003, Mads Krarup Kjær has joined the board of directors of THE WAY FORWARD ApS.
As of August 1, 2003, Hanne Kjær is registered as adm. dir. of THE WAY FORWARD ApS.
As of August 1, 2003, Mads Krarup Kjær is registered as director of THE WAY FORWARD ApS.
As of August 1, 2003, Mads Krarup Kjær has stepped down as director of THE WAY FORWARD ApS.
On July 31, 2002, the company changed its name from MADS KJÆR HOLDING ApS to THE WAY FORWARD ApS.
As of June 16, 2000, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of THE WAY FORWARD ApS.
As of June 16, 2000, Mads Krarup Kjær is registered as an owner of THE WAY FORWARD ApS with an ownership share of 100%.
THE WAY FORWARD ApS was founded on June 16, 2000.
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