CVR: 20898909
Secondary names: HOJMARK BY HOJMARK A/S, HØJMARK REJSER BY HOJMARK A/S, LION ALPIN A/S
Previous names: HØJMARK REJSER A/S, SKI TRAVEL GROUP A/S
DKK 16,009,000
Gross profit
Net result: DKK -471,000
M&M Capital ApS, Skihytten ApS
1 more
CVR · view ownership and management
Owner registered: M&M Capital ApS
CVR · 09/07/2025
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SKI GROUP A/S is a Danish company of the type Aktieselskab based in Ringkøbing, founded in 1998. The company is registered under the industry Rejsebureauers aktiviteter. The company was previously named SKI TRAVEL GROUP A/S and HØJMARK REJSER A/S. The management consists of Søren Holck Lönneker Pape. The company is owned by M&M Capital ApS, Skihytten ApS and masserafsne ApS. The company has 27 employees (2018). In 2025, the company reported a gross profit of DKK 16,009,000 and a net result of DKK -471,000 compared with DKK -315,000 the year before. Equity in the 2025 report amounted to DKK 15,381,000.
Source: annual report 2025, Danish Business Authority
The financial health of SKI GROUP A/S shows a volatile trajectory, marked by significant fluctuations in profitability over the past few years. After incurring a substantial loss of 28.6 million DKK in 2021, the company rebounded with profits of 19.97 million DKK in 2022 and 11.24 million DKK in 2023, although it faced losses again in 2024 and 2025. Gross profit peaked at 26.21 million DKK in 2023, but the recent decline to 16.01 million DKK raises concerns about sustainability. Equity has decreased from a high of 28.16 million DKK in 2023 to 15.38 million DKK in 2025, indicating potential challenges in maintaining a solid financial foundation. Overall, while the company has shown resilience, its profitability and equity position warrant close monitoring within the competitive travel agency sector.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive rejsebureauvirksomhed og udleje personel samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/05/2024 – 30/04/2025 | 16 mio. | -471 t. | 28.9 mio. | 15.4 mio. | 129 | |
| 202401/05/2023 – 30/04/2024 | 24 mio. | -315 t. | 42.1 mio. | 15.8 mio. | 132 | |
| 202301/05/2022 – 30/04/2023 | 26.2 mio. | 11.2 mio. | 70.4 mio. | 28.2 mio. | 148 | |
| 202201/05/2021 – 30/04/2022 | 26.1 mio. | 20 mio. | 61.9 mio. | 18.9 mio. | 137 | |
| 202101/05/2020 – 30/04/2021 | 2.3 mio. | -28.6 mio. | 54.3 mio. | -189 t. | 41 | |
| 202001/05/2019 – 30/04/2020 | 26.2 mio. | 12.7 mio. | 48.2 mio. | 27.7 mio. | 170 | |
| 201901/05/2018 – 30/04/2019 | 27.9 mio. | 2.8 mio. | 35.9 mio. | 15.3 mio. | 156 | |
| 201801/05/2017 – 30/04/2018 | 16.9 mio. | 5.6 mio. | 26 mio. | 15.7 mio. | 163 | |
| 201701/05/2016 – 30/04/2017 | 18.8 mio. | 11.9 mio. | 29.5 mio. | 20.7 mio. | 137 | |
| 201601/05/2015 – 30/04/2016 | - | 20.3 mio. | 44.8 mio. | 29.1 mio. | 42 | |
| 201501/05/2014 – 30/04/2015 | 17.9 mio. | 13.1 mio. | 28.9 mio. | 21.9 mio. | 48 | |
| 201401/05/2013 – 30/04/2014 | 20.5 mio. | 10.3 mio. | 44.4 mio. | 19.2 mio. | - | |
| 201301/05/2012 – 30/04/2013 | 21.3 mio. | 6.8 mio. | 35.2 mio. | 16.4 mio. | 38 |
Compared to 289 companies in Rejsebureauers aktiviteter
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Try company screeningSKI GROUP A/S was founded on 23 April 1998.
SKI GROUP A/S is registered under the industry Rejsebureauers aktiviteter (industry code 791100).
SKI GROUP A/S had 27 employees in 2018 according to the Danish CVR register.
SKI GROUP A/S is owned by M&M Capital ApS, Skihytten ApS and masserafsne ApS.
hojmark.dk belongs to SKI GROUP A/S, CVR number 20898909.
In 2025, SKI GROUP A/S reported a gross profit of DKK 16,009,000.
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Contact info changed: new phone: 97325325, new website: www.hojmark.dk (February 20, 2026).
Contact info changed: new phone: 97325325, new website: www.hojmark.dk (January 29, 2026).
As of January 26, 2026, Thomas Skaaning Sørensen has joined the board of directors of SKI GROUP A/S.
As of January 26, 2026, Lars Hjarnø Nielsen has joined the board of directors of SKI GROUP A/S.
As of January 25, 2026, Thomas Skaaning Sørensen has left the board of directors of SKI GROUP A/S.
As of January 25, 2026, Lars Hjarnø Nielsen has left the board of directors of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2025. Gross profit came to DKK 16,009,000, and the net result was DKK -471,000.
As of July 9, 2025, M&M Capital ApS is registered as an owner of SKI GROUP A/S with an ownership share of 10%.
As of July 9, 2025, Skihytten ApS is registered as an owner of SKI GROUP A/S with an ownership share of 33%.
As of July 9, 2025, masserafsne ApS is registered as an owner of SKI GROUP A/S with an ownership share of 50%.
As of December 10, 2024, Lars-Erik Mors Larsen has joined the board of directors of SKI GROUP A/S.
As of December 10, 2024, Søren Mark Nielsen has joined the board of directors of SKI GROUP A/S.
As of December 10, 2024, Carsten Lønborg Madsen has joined the board of directors of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2024. Gross profit came to DKK 23,979,000, and the net result was DKK -315,000.
As of September 30, 2024, Mathias Sjølin Madsen has left the board of directors of SKI GROUP A/S.
As of September 1, 2024, Søren Holck Lönneker Pape is registered as adm. dir. of SKI GROUP A/S.
As of August 31, 2024, Jan Falck Poulsen has stepped down as director of SKI GROUP A/S.
As of July 31, 2024, Christian Johann Gerhard Jaspers has left the board of directors of SKI GROUP A/S.
As of July 31, 2024, Bjørn Samuel Stendorph Crepaz has left the board of directors of SKI GROUP A/S.
As of July 4, 2024, Thomas Skaaning Sørensen has joined the board of directors of SKI GROUP A/S.
As of July 4, 2024, Peter Christian Bühlmann Jensen has left the board of directors of SKI GROUP A/S.
As of July 4, 2024, Mette Engelund Mark Nielsen has left the board of directors of SKI GROUP A/S.
As of May 23, 2024, Jan Falck Poulsen is registered as director of SKI GROUP A/S.
As of May 23, 2024, Majbritt Galsgaard Jensen has stepped down as adm. dir. of SKI GROUP A/S.
As of November 8, 2023, Christian Johann Gerhard Jaspers has joined the board of directors of SKI GROUP A/S.
As of November 8, 2023, Mathias Sjølin Madsen has joined the board of directors of SKI GROUP A/S.
As of November 8, 2023, Bjørn Samuel Stendorph Crepaz has joined the board of directors of SKI GROUP A/S.
As of November 8, 2023, Anne-Marie Hertz has left the board of directors of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2023. Gross profit came to DKK 26,214,000, and the net result was DKK 11,244,000.
As of April 30, 2023, Astrid Haug has left the board of directors of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2022. Gross profit came to DKK 26,095,000, and the net result was DKK 19,971,000.
As of December 1, 2021, Partner Revision statsautoriseret revisionsaktieselskab has been appointed auditor of SKI GROUP A/S.
As of November 30, 2021, Partner Revision statsautoriseret revisionsaktieselskab has stepped down as auditor of SKI GROUP A/S.
As of November 30, 2021, Peter Nordgaard Hansen has left the board of directors of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2021. Gross profit came to DKK 2,343,000, and the net result was DKK -28,642,000.
As of September 28, 2021, Astrid Haug has joined the board of directors of SKI GROUP A/S.
As of January 22, 2021, Partner Revision statsautoriseret revisionsaktieselskab has been appointed auditor of SKI GROUP A/S.
As of January 22, 2021, EY Godkendt Revisionspartnerselskab has stepped down as auditor of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2020. Gross profit came to DKK 26,222,000, and the net result was DKK 12,748,000.
As of May 1, 2020, Majbritt Galsgaard Jensen is registered as adm. dir. of SKI GROUP A/S.
As of May 1, 2020, John Brügmann has stepped down as adm. dir. of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2019. Gross profit came to DKK 27,862,000, and the net result was DKK 2,821,000.
SKI GROUP A/S has published its annual report for 2018. Gross profit came to DKK 16,935,550, and the net result was DKK 5,562,373.
As of October 5, 2018, Peter Nordgaard Hansen has joined the board of directors of SKI GROUP A/S.
As of October 5, 2018, Peter Christian Bühlmann Jensen has joined the board of directors of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2017. Gross profit came to DKK 18,796,672, and the net result was DKK 11,946,965.
As of May 30, 2017, Allan Qvist has left the board of directors of SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2016. The net result was DKK 20,327,262.
SKI GROUP A/S has published its annual report for 2015. Gross profit came to DKK 17,874,449, and the net result was DKK 13,147,306.
On September 5, 2014, the company changed its name from SKI TRAVEL GROUP A/S to SKI GROUP A/S.
SKI GROUP A/S has published its annual report for 2014. Gross profit came to DKK 20,489,168, and the net result was DKK 10,312,940.
SKI GROUP A/S has published its annual report for 2013. Gross profit came to DKK 21,344,108, and the net result was DKK 6,838,365.
As of September 9, 2011, Allan Qvist has joined the board of directors of SKI GROUP A/S.
As of September 9, 2011, John Brügmann has left the board of directors of SKI GROUP A/S.
On September 9, 2011, the company changed its name from HØJMARK REJSER A/S to SKI TRAVEL GROUP A/S.
As of March 1, 2011, John Brügmann is registered as adm. dir. of SKI GROUP A/S.
As of March 1, 2011, John Meldgaard Lindberg Andersen has stepped down as adm. dir. of SKI GROUP A/S.
As of June 23, 2010, EY Godkendt Revisionspartnerselskab has been appointed auditor of SKI GROUP A/S.
As of June 23, 2010, A/S PSE NR. 4820 has stepped down as auditor of SKI GROUP A/S.
As of June 23, 2010, Mette Engelund Mark Nielsen has joined the board of directors of SKI GROUP A/S.
As of February 22, 2010, Boy Boysen has left the board of directors of SKI GROUP A/S.
As of May 18, 2009, Anne-Marie Hertz has joined the board of directors of SKI GROUP A/S.
As of May 18, 2009, Lars Hjarnø Nielsen has joined the board of directors of SKI GROUP A/S.
As of May 18, 2009, John Brügmann has joined the board of directors of SKI GROUP A/S.
As of May 18, 2009, John Meldgaard Lindberg Andersen is registered as adm. dir. of SKI GROUP A/S.
As of May 18, 2009, Lars Hjarnø Nielsen has stepped down as director of SKI GROUP A/S.
As of March 30, 2009, A/S PSE NR. 4820 has been appointed auditor of SKI GROUP A/S.
As of February 9, 2009, A/S PSE NR. 4820 has stepped down as auditor of SKI GROUP A/S.
As of January 23, 2009, Bjarke Skeltved Hansen has left the board of directors of SKI GROUP A/S.
As of November 3, 2008, Bjarke Skeltved Hansen has joined the board of directors of SKI GROUP A/S.
As of October 31, 2008, Lars Hjarnø Nielsen is registered as director of SKI GROUP A/S.
As of October 31, 2008, Bjarke Skeltved Hansen has stepped down as director of SKI GROUP A/S.
As of June 30, 2008, Boy Boysen has joined the board of directors of SKI GROUP A/S.
As of June 30, 2008, Boy Boysen has left the board of directors of SKI GROUP A/S.
As of June 30, 2008, Carsten Thygesen has left the board of directors of SKI GROUP A/S.
As of June 30, 2008, Peter Kirk Larsen has left the board of directors of SKI GROUP A/S.
As of August 29, 2006, Peter Kirk Larsen has joined the board of directors of SKI GROUP A/S.
As of August 10, 2006, A/S PSE NR. 4820 has been appointed auditor of SKI GROUP A/S.
As of August 10, 2006, A/S PSE NR. 4820 has stepped down as auditor of SKI GROUP A/S.
As of June 20, 2005, Lars Hjarnø Nielsen has stepped down as director of SKI GROUP A/S.
As of August 1, 2002, Bjarke Skeltved Hansen is registered as director of SKI GROUP A/S.
As of February 11, 1999, Mette Engelund Mark Nielsen has left the board of directors of SKI GROUP A/S.
As of January 20, 1999, Carsten Thygesen has joined the board of directors of SKI GROUP A/S.
As of January 20, 1999, Anders Høj Thygesen has left the board of directors of SKI GROUP A/S.
As of January 20, 1999, Anders Høj Thygesen has stepped down as director of SKI GROUP A/S.
As of April 23, 1998, A/S PSE NR. 4820 has been appointed auditor of SKI GROUP A/S.
As of April 23, 1998, Boy Boysen has joined the board of directors of SKI GROUP A/S.
As of April 23, 1998, Anders Høj Thygesen has joined the board of directors of SKI GROUP A/S.
As of April 23, 1998, Mette Engelund Mark Nielsen has joined the board of directors of SKI GROUP A/S.
As of April 23, 1998, Anders Høj Thygesen is registered as director of SKI GROUP A/S.
As of April 23, 1998, Lars Hjarnø Nielsen is registered as director of SKI GROUP A/S.
SKI GROUP A/S was founded on April 23, 1998.
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