Owners, management and financials
CVR: 20853549
Secondary names: White and More ApS, Minus ApS, Peppercorn & Desires ApS
DKK 20,703,474
Gross profit
Net result: DKK 826,622
Redefined Fashion Holding ApS (100%)
CVR · view owners
Chalotte Bruun
CVR · view management
Active
Founded 6 July 1998
CVR · view overview
15 employees
CVR · 2018
Owner registered: Redefined Fashion Holding ApS
CVR · 17/06/2019
View the full event history
Redefined Fashion ApS is a Danish company of the type Anpartsselskab based in Ikast, founded in 1998. The company is registered under the industry Engroshandel med beklædning. The management consists of Chalotte Bruun. The company is owned by Redefined Fashion Holding ApS. The company has 15 employees (2018). In 2026, the company reported a gross profit of DKK 20,703,474 and a net result of DKK 826,622 compared with DKK 4,199,593 the year before. Equity in the 2026 report amounted to DKK -10,635,100.
Source: annual report 2026, Danish Business Authority
The financial health of Redefined Fashion ApS shows significant volatility, particularly with a concerning trend in equity. Despite achieving a gross profit of 20,703,474 DKK in 2026, the company has consistently reported negative equity, reaching -10,635,100 DKK. Profitability has fluctuated, with a notable profit of 4,199,593 DKK in 2025, but a substantial loss of -23,861,071 DKK in 2023 raises alarms about operational efficiency. The lack of disclosed revenue figures complicates the assessment of overall performance, but the gross profit margins indicate some resilience in the face of challenges. Positioned within the clothing wholesale industry, the company faces significant concerns regarding its financial stability and long-term viability.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive virksomhed med handel og investering, herunder import og eksport samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202601/05/2025 – 30/04/2026 | 20.7 mio. | 827 t. | 37.9 mio. | -10.6 mio. | 26 | |
| 202501/05/2024 – 30/04/2025 | 22.1 mio. | 4.2 mio. | 47.1 mio. | -11.9 mio. | 29 | |
| 202401/07/2023 – 30/04/2024 | 17.5 mio. | 1.3 mio. | 43.9 mio. | -15.7 mio. | 35 | |
| 202301/07/2022 – 30/06/2023 | 5.7 mio. | -23.9 mio. | 58.9 mio. | -17.9 mio. | 53 | |
| 202201/07/2021 – 30/06/2022 | 20.5 mio. | 185 t. | 71.4 mio. | 7.6 mio. | 46 | |
| 202101/07/2020 – 30/06/2021 | 13.3 mio. | 1.3 mio. | 35.4 mio. | 6.6 mio. | 28 | |
| 202001/07/2019 – 30/06/2020 | 5.9 mio. | -450 t. | 13.5 mio. | 2.6 mio. | 15 | |
| 201901/07/2018 – 30/06/2019 | 8.1 mio. | 1.5 mio. | 11.8 mio. | 4.6 mio. | 14 | |
| 201701/01/2017 – 31/12/2017 | 6.2 mio. | 1.4 mio. | 12.2 mio. | 2.7 mio. | 10 | |
| 201601/01/2016 – 31/12/2016 | 3.7 mio. | 376 t. | 8 mio. | 1.4 mio. | 9 | |
| 201501/01/2015 – 31/12/2015 | 4 mio. | 472 t. | 7.1 mio. | 1.5 mio. | 9 | |
| 201401/01/2014 – 31/12/2014 | 2.7 mio. | 229 t. | 9.1 mio. | 1.7 mio. | 7 | |
| 201301/01/2013 – 31/12/2013 | 3.9 mio. | 454 | 9.2 mio. | 1.2 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 4.6 mio. | 170 t. | 7.1 mio. | 1.5 mio. | - |
Compared to 704 companies in Engroshandel med beklædning
Comparison is based on industry median values
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Try company screeningThe CVR number of Redefined Fashion ApS is 20853549.
Redefined Fashion ApS is owned by Redefined Fashion Holding ApS.
The management of Redefined Fashion ApS consists of Chalotte Bruun.
In 2026, Redefined Fashion ApS reported a gross profit of DKK 20,703,474.
Redefined Fashion ApS had 15 employees in 2018 according to the Danish CVR register.
Redefined Fashion ApS was founded on 6 July 1998.
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Redefined Fashion ApS has published its annual report for 2026. Gross profit came to DKK 20,703,474, and the net result was DKK 826,622.
Redefined Fashion ApS has published its annual report for 2025. Gross profit came to DKK 22,125,364, and the net result was DKK 4,199,593.
Redefined Fashion ApS has published its interim report for the period July 1, 2023 – April 30, 2024.
As of March 7, 2024, Chalotte Bruun has left the board of directors of Redefined Fashion ApS.
As of March 7, 2024, Kasper Reinhold Moeslund has left the board of directors of Redefined Fashion ApS.
As of March 7, 2024, Irena Riberholt Jørgensen has left the board of directors of Redefined Fashion ApS.
Redefined Fashion ApS has published its annual report for 2023. Gross profit came to DKK 5,685,063, and the net result was DKK -23,861,071.
Redefined Fashion ApS has published its annual report for 2022. Gross profit came to DKK 20,547,088, and the net result was DKK 184,998.
Redefined Fashion ApS has published its annual report for 2021. Gross profit came to DKK 13,266,316, and the net result was DKK 1,294,495.
Redefined Fashion ApS has published its annual report for 2020. Gross profit came to DKK 5,859,511, and the net result was DKK -449,912.
As of November 19, 2019, Karsten Engdahl has left the board of directors of Redefined Fashion ApS.
Redefined Fashion ApS has published its annual report for 2019. Gross profit came to DKK 8,088,100, and the net result was DKK 1,489,362.
As of June 17, 2019, Redefined Fashion Holding ApS is registered as an owner of Redefined Fashion ApS with an ownership share of 100%.
As of January 29, 2019, Jesper Rasmussen has left the board of directors of Redefined Fashion ApS.
Redefined Fashion ApS has published its interim report for the period January 1, 2018 – June 30, 2018.
As of October 4, 2018, Jesper Rasmussen has joined the board of directors of Redefined Fashion ApS.
As of October 4, 2018, Karsten Engdahl has joined the board of directors of Redefined Fashion ApS.
Redefined Fashion ApS has published its annual report for 2017. Gross profit came to DKK 6,184,493, and the net result was DKK 1,408,758.
As of April 9, 2018, Kasper Reinhold Moeslund has joined the board of directors of Redefined Fashion ApS.
As of April 9, 2018, Lars Aaen has left the board of directors of Redefined Fashion ApS.
Redefined Fashion ApS has published its annual report for 2016. Gross profit came to DKK 3,728,281, and the net result was DKK 376,124.
Redefined Fashion ApS has published its annual report for 2015. Gross profit came to DKK 3,992,500, and the net result was DKK 471,778.
As of March 9, 2016, Lars Aaen has joined the board of directors of Redefined Fashion ApS.
As of March 9, 2016, Claus Steinlein has left the board of directors of Redefined Fashion ApS.
As of July 7, 2015, Claus Steinlein has joined the board of directors of Redefined Fashion ApS.
As of July 7, 2015, Jens Albert Nielsen Kusk has left the board of directors of Redefined Fashion ApS.
Redefined Fashion ApS has published its annual report for 2014. Gross profit came to DKK 2,731,956, and the net result was DKK 229,401.
Redefined Fashion ApS has published its annual report for 2013. Gross profit came to DKK 3,852,344, and the net result was DKK 454.
As of November 5, 2013, Partner Revision statsautoriseret revisionsaktieselskab has been appointed auditor of Redefined Fashion ApS.
As of November 5, 2013, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Redefined Fashion ApS.
As of November 4, 2013, Jens Albert Nielsen Kusk has joined the board of directors of Redefined Fashion ApS.
As of November 4, 2013, Irena Riberholt Jørgensen has joined the board of directors of Redefined Fashion ApS.
As of November 4, 2013, Jacob Fisker has left the board of directors of Redefined Fashion ApS.
As of November 4, 2013, Bente Tang has left the board of directors of Redefined Fashion ApS.
As of November 4, 2013, Peder Tang has left the board of directors of Redefined Fashion ApS.
As of November 4, 2013, Chalotte Bruun is registered as director of Redefined Fashion ApS.
As of November 4, 2013, Peder Tang has stepped down as director of Redefined Fashion ApS.
Redefined Fashion ApS has published its annual report for 2012. Gross profit came to DKK 4,575,500, and the net result was DKK 169,630.
As of June 29, 2012, Jacob Fisker has joined the board of directors of Redefined Fashion ApS.
As of June 29, 2012, Chalotte Bruun has joined the board of directors of Redefined Fashion ApS.
As of June 29, 2012, Bente Tang has joined the board of directors of Redefined Fashion ApS.
As of June 29, 2012, Anja Lykke Jønsson has left the board of directors of Redefined Fashion ApS.
As of June 29, 2012, Peder Tang is registered as director of Redefined Fashion ApS.
As of June 29, 2012, Jacob Fisker has stepped down as director of Redefined Fashion ApS.
As of January 12, 2011, EY Godkendt Revisionspartnerselskab has been appointed auditor of Redefined Fashion ApS.
As of January 12, 2011, Ole Rossen-Jørgensen has stepped down as auditor of Redefined Fashion ApS.
As of June 4, 2010, Jacob Fisker is registered as director of Redefined Fashion ApS.
As of June 4, 2010, Anja Lykke Jønsson has stepped down as director of Redefined Fashion ApS.
As of April 22, 2010, Peder Tang has joined the board of directors of Redefined Fashion ApS.
As of April 22, 2010, Claus Fisker has left the board of directors of Redefined Fashion ApS.
As of February 5, 2007, Anja Lykke Jønsson is registered as director of Redefined Fashion ApS.
As of February 5, 2007, Bente Tang has stepped down as director of Redefined Fashion ApS.
As of February 11, 2003, Jacob Fisker has left the board of directors of Redefined Fashion ApS.
As of March 8, 2002, Claus Fisker has joined the board of directors of Redefined Fashion ApS.
As of January 25, 2001, Jacob Fisker has joined the board of directors of Redefined Fashion ApS.
As of January 25, 2001, Bill Andersen has left the board of directors of Redefined Fashion ApS.
As of July 6, 1998, Ole Rossen-Jørgensen has been appointed auditor of Redefined Fashion ApS.
As of July 6, 1998, Bill Andersen has joined the board of directors of Redefined Fashion ApS.
As of July 6, 1998, Anja Lykke Jønsson has joined the board of directors of Redefined Fashion ApS.
As of July 6, 1998, Bente Tang is registered as director of Redefined Fashion ApS.
Redefined Fashion ApS was founded on July 6, 1998.
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