Owners, management and financials
CVR: 17981544
Secondary names: MTG SPORT A/S, INTV A/S, VIASAT SPORT A/S
Previous names: KM 95 A/S, INTV A/S, MTG SPORTS A/S
DKK 117,965,000
Gross profit
Net result: DKK 10,991,000
Viaplay Group Denmark A/S (100%)
CVR · view owners
Lars Bo Jeppesen
Board: Johan Edvin Johansson (chair) and 2 members
CVR · view management
Active
Founded 8 August 1994
CVR · view overview
188 employees
CVR · 2026
Director role ended: Rasmus Bjerrum Andersen
CVR · 01/08/2023
View the full event history
Viaplay Group Denmark Sport A/S is a Danish company of the type Aktieselskab based in København S, founded in 1994. The company is registered under the industry Programskabelse, udgivelse og distribution af billedoptagelser. The company was previously named TV3 SPORT A/S and VIASAT SPORT A/S. The management consists of Lars Bo Jeppesen. The board consists of Johan Edvin Johansson (chair), Lars Bo Jeppesen and Tina Zaina Jensen. The company is owned by Viaplay Group Denmark A/S. The company has 188 employees (2026). In 2025, the company reported a gross profit of DKK 117,965,000 and a net result of DKK 10,991,000 compared with DKK 7,500,000 the year before. Equity in the 2025 report amounted to DKK 68,158,000.
Source: annual report 2025, Danish Business Authority
The financial health of Viaplay Group Denmark Sport A/S appears stable, with a notable increase in gross profit from 114.5 million DKK in 2021 to 149.5 million DKK in 2022, although it has since declined to 117.97 million DKK in 2025. Profitability has fluctuated, peaking at 30.94 million DKK in 2022 before dropping to 10.99 million DKK in 2025. The company's equity position remains strong, with 68.16 million DKK in 2025, indicating a solid foundation despite recent profit declines. Overall, while the company shows resilience in gross profit margins, the declining profit trend raises concerns about its future trajectory within the competitive program creation and distribution industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er - direkte eller via besiddelse af kapitalandele i andre selskaber - at drive medievirksomhed samt samt anden virksomhed, der efter bestyrelsens skøn er forbundet dermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 11 mio. | 107.3 mio. | 68.2 mio. | 142 | |
| 202401/01/2024 – 31/12/2024 | - | 7.5 mio. | 126.5 mio. | 87.2 mio. | 145 | |
| 202301/01/2023 – 31/12/2023 | - | 7.8 mio. | 195.5 mio. | 79.7 mio. | 136 | |
| 202201/01/2022 – 31/12/2022 | - | 30.9 mio. | 217.9 mio. | 71.9 mio. | 129 | |
| 202101/01/2021 – 31/12/2021 | - | 13.5 mio. | 208.7 mio. | 41 mio. | 128 | |
| 202001/01/2020 – 31/12/2020 | - | 9.6 mio. | 146.4 mio. | 27.5 mio. | 134 | |
| 201901/01/2019 – 31/12/2019 | - | -19.5 mio. | 152.6 mio. | 17.9 mio. | 128 | |
| 201801/01/2018 – 31/12/2018 | 517.7 mio. | 10.9 mio. | 205.6 mio. | 37.4 mio. | 103 | |
| 201701/01/2017 – 31/12/2017 | 537.1 mio. | 11.4 mio. | 140.2 mio. | 26.4 mio. | 98 | |
| 201601/01/2016 – 31/12/2016 | 484.4 mio. | 2.4 mio. | 135.9 mio. | 15 mio. | 98 | |
| 201501/01/2015 – 31/12/2015 | 317.7 mio. | -1.7 mio. | 146.9 mio. | 12.6 mio. | 86 | |
| 201401/01/2014 – 31/12/2014 | 307.2 mio. | 8.3 mio. | 71.6 mio. | 39.1 mio. | 76 | |
| 201301/01/2013 – 31/12/2013 | 295.6 mio. | 7.5 mio. | 78.7 mio. | 30.8 mio. | 78 |
Compared to 80 companies in Programskabelse, udgivelse og distribution af billedoptagelser
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Try company screeningThe CVR number of Viaplay Group Denmark Sport A/S is 17981544.
Viaplay Group Denmark Sport A/S is owned by Viaplay Group Denmark A/S.
The management of Viaplay Group Denmark Sport A/S consists of Lars Bo Jeppesen.
The board of Viaplay Group Denmark Sport A/S consists of Johan Edvin Johansson, Lars Bo Jeppesen and Tina Zaina Jensen, with Johan Edvin Johansson as chair.
In 2025, Viaplay Group Denmark Sport A/S reported a gross profit of DKK 117,965,000.
Viaplay Group Denmark Sport A/S had 188 employees in 2026 according to the Danish CVR register.
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Viaplay Group Denmark Sport A/S has published its annual report for 2025. Gross profit came to DKK 117,965,000, and the net result was DKK 10,991,000.
Viaplay Group Denmark Sport A/S has published its annual report for 2024. Gross profit came to DKK 113,875,000, and the net result was DKK 7,500,000.
As of August 5, 2024, Johan Edvin Johansson has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of August 5, 2024, Karl Johan Niclas Rosenkvist has left the board of directors of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2023. Gross profit came to DKK 119,990,000, and the net result was DKK 7,769,000.
As of October 24, 2023, Lars Bo Jeppesen has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of October 24, 2023, Rasmus Bjerrum Andersen has left the board of directors of Viaplay Group Denmark Sport A/S.
As of August 1, 2023, Lars Bo Jeppesen is registered as adm. dir. of Viaplay Group Denmark Sport A/S.
As of August 1, 2023, Rasmus Bjerrum Andersen has stepped down as adm. dir. of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2022. Gross profit came to DKK 149,456,000, and the net result was DKK 30,940,000.
As of June 29, 2023, Rasmus Bjerrum Andersen has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of June 29, 2023, Tina Zaina Jensen has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of June 29, 2023, Karl Johan Niclas Rosenkvist has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of June 29, 2023, Anders Ytrup Jensen has left the board of directors of Viaplay Group Denmark Sport A/S.
As of June 29, 2023, Sahar Kupersmidt has left the board of directors of Viaplay Group Denmark Sport A/S.
As of June 29, 2023, Åsa Ulrika Regen Jansson has left the board of directors of Viaplay Group Denmark Sport A/S.
As of June 29, 2023, Rasmus Bjerrum Andersen is registered as adm. dir. of Viaplay Group Denmark Sport A/S.
As of June 29, 2023, Anders Ytrup Jensen has stepped down as adm. dir. of Viaplay Group Denmark Sport A/S.
On April 19, 2023, the company changed its name from TV3 SPORT A/S to Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2021. Gross profit came to DKK 114,505,000, and the net result was DKK 13,501,000.
As of January 25, 2022, Åsa Ulrika Regen Jansson has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of January 25, 2022, Gabriel Ernesto Catrina has left the board of directors of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2020. Gross profit came to DKK 100,833,000, and the net result was DKK 9,603,000.
Viaplay Group Denmark Sport A/S has published its annual report for 2019. Gross profit came to DKK 64,141,000, and the net result was DKK -19,501,000.
As of November 14, 2019, Gabriel Ernesto Catrina has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of November 14, 2019, Anders Ytrup Jensen has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of November 14, 2019, Sahar Kupersmidt has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of November 14, 2019, Kim Aagren Poder has left the board of directors of Viaplay Group Denmark Sport A/S.
As of November 14, 2019, Anders Ytrup Jensen is registered as adm. dir. of Viaplay Group Denmark Sport A/S.
As of November 14, 2019, Kim Mikkelsen has stepped down as adm. dir. of Viaplay Group Denmark Sport A/S.
As of November 13, 2019, Gabriel Ernesto Catrina has left the board of directors of Viaplay Group Denmark Sport A/S.
As of November 13, 2019, Anders Ytrup Jensen has left the board of directors of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2018. Revenue came to DKK 517,702,000, and the net result was DKK 10,928,000.
As of September 20, 2018, Kim Aagren Poder has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Gabriel Ernesto Catrina has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Anders Ytrup Jensen has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Susan Harriet Gustafsson has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Jette Nygaard-Andersen has left the board of directors of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Jørgen Lindemann has left the board of directors of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Anna Maria Redin has left the board of directors of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Susan Harriet Gustafsson has left the board of directors of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Kim Mikkelsen is registered as adm. dir. of Viaplay Group Denmark Sport A/S.
As of September 20, 2018, Peter Nørrelund has stepped down as adm. dir. of Viaplay Group Denmark Sport A/S.
As of August 8, 2018, KPMG P/S has been appointed auditor of Viaplay Group Denmark Sport A/S.
As of August 8, 2018, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2017. Revenue came to DKK 537,119,000, and the net result was DKK 11,388,000.
Viaplay Group Denmark Sport A/S has published its annual report for 2016. Revenue came to DKK 484,374,000, and the net result was DKK 2,373,000.
As of August 24, 2016, Peter Nørrelund is registered as adm. dir. of Viaplay Group Denmark Sport A/S.
As of August 24, 2016, Kim Aagren Poder has stepped down as adm. dir. of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2015. Revenue came to DKK 317,671,000, and the net result was DKK -1,746,000.
As of May 19, 2016, Anna Maria Redin has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of May 19, 2016, Yong-Nam Mathias Hermansson has left the board of directors of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2014. Revenue came to DKK 307,166,000, and the net result was DKK 8,274,000.
As of April 13, 2015, Petra Colleen Österlund has left the board of directors of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2013. Revenue came to DKK 295,631,000, and the net result was DKK 7,535,000.
As of April 1, 2014, Jette Nygaard-Andersen has joined the board of directors of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S has published its annual report for 2012.
On January 10, 2013, the company changed its name from VIASAT SPORT A/S to TV3 SPORT A/S.
As of September 15, 2012, Jørgen Lindemann has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of September 15, 2012, Petra Colleen Österlund has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of September 15, 2012, Hans-Holger Albrecht has left the board of directors of Viaplay Group Denmark Sport A/S.
As of January 1, 2011, Kim Aagren Poder is registered as adm. dir. of Viaplay Group Denmark Sport A/S.
As of January 1, 2011, Jesper Grønholdt Poulsen has stepped down as adm. dir. of Viaplay Group Denmark Sport A/S.
As of May 30, 2008, EY Godkendt Revisionspartnerselskab has been appointed auditor of Viaplay Group Denmark Sport A/S.
As of May 30, 2008, CJ Partnership I/S has stepped down as auditor of Viaplay Group Denmark Sport A/S.
As of April 10, 2007, Jesper Grønholdt Poulsen is registered as adm. dir. of Viaplay Group Denmark Sport A/S.
As of April 10, 2007, Jørgen Lindemann has stepped down as director of Viaplay Group Denmark Sport A/S.
As of May 30, 2006, Yong-Nam Mathias Hermansson has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of May 30, 2006, Maria Christina Brunell has left the board of directors of Viaplay Group Denmark Sport A/S.
As of November 18, 2003, Karl Bo Anders Nilsson has left the board of directors of Viaplay Group Denmark Sport A/S.
As of August 31, 2001, Maria Christina Brunell has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of August 31, 2001, Anders Johan Lindgren has left the board of directors of Viaplay Group Denmark Sport A/S.
As of January 26, 2001, Karl Bo Anders Nilsson has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of January 26, 2001, Hans-Holger Albrecht has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of January 26, 2001, Jens Johan Torpe has left the board of directors of Viaplay Group Denmark Sport A/S.
As of January 26, 2001, Per Anders Törnberg has left the board of directors of Viaplay Group Denmark Sport A/S.
On October 2, 1999, the company changed its name from MTG SPORTS A/S to VIASAT SPORT A/S.
As of May 31, 1999, Jens Johan Torpe has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of May 31, 1999, Hans-Holger Albrecht has left the board of directors of Viaplay Group Denmark Sport A/S.
On March 2, 1999, the company changed its name from INTV A/S to MTG SPORTS A/S.
As of March 1, 1999, Anders Johan Lindgren has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of March 1, 1999, Hans-Holger Albrecht has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of March 1, 1999, Per Anders Törnberg has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of March 1, 1999, Steen Ulf Jensen has left the board of directors of Viaplay Group Denmark Sport A/S.
As of March 1, 1999, Svenn Aage Hyllerød Dam has left the board of directors of Viaplay Group Denmark Sport A/S.
As of March 1, 1999, Jørgen Ejbøl Jensen has left the board of directors of Viaplay Group Denmark Sport A/S.
As of March 1, 1999, Jørgen Lindemann is registered as director of Viaplay Group Denmark Sport A/S.
As of March 1, 1999, Steen Ulf Jensen has stepped down as director of Viaplay Group Denmark Sport A/S.
As of December 16, 1998, CJ Partnership I/S has been appointed auditor of Viaplay Group Denmark Sport A/S.
As of December 16, 1998, EY Danmark A/S has stepped down as auditor of Viaplay Group Denmark Sport A/S.
As of May 28, 1998, Hans Gøren Jansson has left the board of directors of Viaplay Group Denmark Sport A/S.
As of May 28, 1998, Steen Ulf Jensen is registered as director of Viaplay Group Denmark Sport A/S.
As of May 28, 1998, Hans Goran Jansson has stepped down as director of Viaplay Group Denmark Sport A/S.
As of April 24, 1997, Hans Goran Jansson is registered as director of Viaplay Group Denmark Sport A/S.
As of April 24, 1997, Ann-Christine Elna Wictoria Carlen has stepped down as director of Viaplay Group Denmark Sport A/S.
As of October 21, 1996, Steen Ulf Jensen has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of October 21, 1996, Svenn Aage Hyllerød Dam has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of October 21, 1996, Jørgen Ejbøl Jensen has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of October 21, 1996, Ann-Christine Elna Wictoria Carlen has left the board of directors of Viaplay Group Denmark Sport A/S.
As of February 2, 1996, Viaplay Group Denmark A/S is registered as an owner of Viaplay Group Denmark Sport A/S with an ownership share of 100%.
On January 5, 1995, the company changed its name from KM 95 A/S to INTV A/S.
As of January 4, 1995, CJ Partnership I/S has stepped down as auditor of Viaplay Group Denmark Sport A/S.
As of January 4, 1995, Kurt Skovlund has left the board of directors of Viaplay Group Denmark Sport A/S.
As of January 4, 1995, Erling Borcher has left the board of directors of Viaplay Group Denmark Sport A/S.
As of January 4, 1995, Jørgen Boe has left the board of directors of Viaplay Group Denmark Sport A/S.
As of January 4, 1995, Erling Borcher has stepped down as director of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, EY Danmark A/S has been appointed auditor of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, CJ Partnership I/S has been appointed auditor of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, Kurt Skovlund has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, Erling Borcher has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, Jørgen Boe has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, Ann-Christine Elna Wictoria Carlen has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, Hans Gøren Jansson has joined the board of directors of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, Erling Borcher is registered as director of Viaplay Group Denmark Sport A/S.
As of August 8, 1994, Ann-Christine Elna Wictoria Carlen is registered as director of Viaplay Group Denmark Sport A/S.
Viaplay Group Denmark Sport A/S was founded on August 8, 1994.
3 news items and press releases
Sources: Via Ritzau and Danish news media. Links open at the source.

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Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

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