Owners, management and financials
CVR: 11980899
Secondary names: SALOMON DANMARK ApS
Previous names: BENCOP ApS, SBX I ApS, S.C. IMPORT ApS
DKK 269,113,397
Revenue
Net result: DKK 6,353,420
Amer Sports Holding GmBH (100%)
CVR · view owners
Gundula Rodehild Herzog Zollitsch, Marc Lustenberger
1 more in management
Board: Marc Lustenberger (chair) and 2 members
CVR · view management
Active
Founded 16 March 1988
CVR · view overview
71 employees
CVR · 2026
Director role ended: Armin Georg Fuchs
CVR · 14/07/2025
View the full event history
AMER SPORTS DANMARK ApS is a Danish company of the type Anpartsselskab based in København SV, founded in 1988. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The company was previously named SALOMON DANMARK ApS and S.C. IMPORT ApS. The management consists of Gundula Rodehild Herzog Zollitsch, Marc Lustenberger and Peter von der Fehr. The board consists of Marc Lustenberger (chair), Gundula Rodehild Herzog Zollitsch and Peter von der Fehr. The company is owned by Amer Sports Holding GmBH. The company has 71 employees (2026). In 2025, the company reported revenue of DKK 269,113,397 and a net result of DKK 6,353,420 compared with DKK 6,242,072 the year before. Equity in the 2025 report amounted to DKK 26,520,163.
Source: annual report 2025, Danish Business Authority
AMER SPORTS DANMARK ApS demonstrates a solid financial trajectory with consistent revenue growth, increasing from 188.5 million DKK in 2021 to 269.1 million DKK in 2025. Profitability has also improved, with profits rising from 4.3 million DKK in 2021 to 6.4 million DKK in 2025, indicating effective cost management despite fluctuating equity levels. However, equity has decreased from 55.4 million DKK in 2022 to 26.5 million DKK in 2025, which raises concerns about financial stability. Positioned within the retail sector for sports and leisure equipment, the company is navigating a competitive landscape while maintaining a growing revenue base.
AI-generated summary · Generated 03/07/2026
Selskabets formål er import samt handel med sportsbeklædning og sportsartikler samt hermed beslægtet formål.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 269.1 mio. | 6.4 mio. | 90 mio. | 26.5 mio. | 25 | |
| 202401/01/2024 – 31/12/2024 | 231.7 mio. | 6.2 mio. | 89.8 mio. | 35.2 mio. | 25 | |
| 202301/01/2023 – 31/12/2023 | 237.5 mio. | 9.9 mio. | 67 mio. | 30.3 mio. | 21 | |
| 202201/01/2022 – 31/12/2022 | 226.4 mio. | 5.5 mio. | 96.9 mio. | 55.4 mio. | 24 | |
| 202101/01/2021 – 31/12/2021 | 188.5 mio. | 4.3 mio. | 92.5 mio. | 49.9 mio. | 26 | |
| 202001/01/2020 – 31/12/2020 | - | 6.3 mio. | 103.6 mio. | 45.5 mio. | 49 | |
| 201901/01/2019 – 31/12/2019 | 466 mio. | 10.7 mio. | 142.9 mio. | 39.3 mio. | 46 | |
| 201801/01/2018 – 31/12/2018 | 123.9 mio. | 2.9 mio. | 26.5 mio. | 5.6 mio. | 15 | |
| 201701/01/2017 – 31/12/2017 | 123.8 mio. | 2.6 mio. | 26.1 mio. | 7.8 mio. | 18 | |
| 201601/01/2016 – 31/12/2016 | 126.5 mio. | 2.8 mio. | 20.1 mio. | 5.2 mio. | 18 | |
| 201501/01/2015 – 31/12/2015 | - | 2.5 mia. | 22.9 mia. | 8.4 mia. | 18 | |
| 201401/01/2014 – 31/12/2014 | - | 1.7 mio. | 40.2 mio. | 11.9 mio. | 18 | |
| 201301/01/2013 – 31/12/2013 | - | -297 t. | 27.8 mio. | 10.1 mio. | 17 | |
| 201201/01/2012 – 31/12/2012 | - | 5 t. | 25.5 mio. | 10.4 mio. | 17 |
Compared to 677 companies in Detailhandel med sports- og fritidsudstyr
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Try company screeningThe CVR number of AMER SPORTS DANMARK ApS is 11980899.
AMER SPORTS DANMARK ApS is owned by Amer Sports Holding GmBH.
The management of AMER SPORTS DANMARK ApS consists of Gundula Rodehild Herzog Zollitsch, Marc Lustenberger and Peter von der Fehr.
The board of AMER SPORTS DANMARK ApS consists of Marc Lustenberger, Gundula Rodehild Herzog Zollitsch and Peter von der Fehr, with Marc Lustenberger as chair.
In 2025, AMER SPORTS DANMARK ApS reported revenue of DKK 269,113,397.
AMER SPORTS DANMARK ApS had 71 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 45565530 (July 9, 2026).
AMER SPORTS DANMARK ApS has published its annual report for 2025. Revenue came to DKK 269,113,397, and the net result was DKK 6,353,420.
Contact info changed: new phone: 45565530 (February 1, 2026).
Contact info changed: new phone: 45565530 (January 21, 2026).
AMER SPORTS DANMARK ApS has published its annual report for 2024. Revenue came to DKK 231,697,832, and the net result was DKK 6,242,072.
As of July 14, 2025, Gundula Rodehild Herzog Zollitsch has joined the board of directors of AMER SPORTS DANMARK ApS.
As of July 14, 2025, Armin Georg Fuchs has left the board of directors of AMER SPORTS DANMARK ApS.
As of July 14, 2025, Gundula Rodehild Herzog Zollitsch is registered as director of AMER SPORTS DANMARK ApS.
As of July 14, 2025, Armin Georg Fuchs has stepped down as director of AMER SPORTS DANMARK ApS.
AMER SPORTS DANMARK ApS has published its annual report for 2023. Revenue came to DKK 237,481,228, and the net result was DKK 9,875,900.
As of April 3, 2024, Peter von der Fehr has joined the board of directors of AMER SPORTS DANMARK ApS.
As of April 3, 2024, Peter von der Fehr is registered as director of AMER SPORTS DANMARK ApS.
As of April 1, 2024, Ferdinando Cervigni has left the board of directors of AMER SPORTS DANMARK ApS.
As of April 1, 2024, Ferdinando Cervigni has stepped down as director of AMER SPORTS DANMARK ApS.
As of January 11, 2024, Marc Lustenberger has joined the board of directors of AMER SPORTS DANMARK ApS.
As of January 11, 2024, Pia Katariina Juthström has left the board of directors of AMER SPORTS DANMARK ApS.
As of January 11, 2024, Marc Lustenberger is registered as director of AMER SPORTS DANMARK ApS.
As of January 11, 2024, Pia Katariina Juthström has stepped down as director of AMER SPORTS DANMARK ApS.
AMER SPORTS DANMARK ApS has published its annual report for 2022. Revenue came to DKK 226,372,514, and the net result was DKK 5,539,932.
AMER SPORTS DANMARK ApS has published its annual report for 2021. Revenue came to DKK 188,513,232, and the net result was DKK 4,323,939.
As of September 20, 2021, Pia Katariina Juthström is registered as director of AMER SPORTS DANMARK ApS.
As of September 20, 2021, Ferdinando Cervigni is registered as director of AMER SPORTS DANMARK ApS.
As of September 20, 2021, Armin Georg Fuchs is registered as director of AMER SPORTS DANMARK ApS.
As of September 20, 2021, Lars Stigmo has stepped down as director of AMER SPORTS DANMARK ApS.
As of August 23, 2021, Ferdinando Cervigni has joined the board of directors of AMER SPORTS DANMARK ApS.
As of August 23, 2021, Armin Georg Fuchs has joined the board of directors of AMER SPORTS DANMARK ApS.
As of August 23, 2021, Lars Stigmo has left the board of directors of AMER SPORTS DANMARK ApS.
As of August 23, 2021, Peter Jamvold von der Fehr has left the board of directors of AMER SPORTS DANMARK ApS.
AMER SPORTS DANMARK ApS has published its annual report for 2020. Gross profit came to DKK 23,789,382, and the net result was DKK 6,253,248.
AMER SPORTS DANMARK ApS has published its annual report for 2019. Revenue came to DKK 465,961,875, and the net result was DKK 10,677,606.
As of March 16, 2020, KPMG P/S has been appointed auditor of AMER SPORTS DANMARK ApS.
As of March 16, 2020, EY Godkendt Revisionspartnerselskab has stepped down as auditor of AMER SPORTS DANMARK ApS.
As of November 1, 2019, Pia Katariina Juthström has joined the board of directors of AMER SPORTS DANMARK ApS.
As of November 1, 2019, Peter Jamvold von der Fehr has joined the board of directors of AMER SPORTS DANMARK ApS.
As of November 1, 2019, Simen Mørdre has left the board of directors of AMER SPORTS DANMARK ApS.
As of October 31, 2019, Pia Katariina Juthström has left the board of directors of AMER SPORTS DANMARK ApS.
As of August 23, 2019, Pia Katariina Juthström has joined the board of directors of AMER SPORTS DANMARK ApS.
As of August 23, 2019, Simen Mørdre has joined the board of directors of AMER SPORTS DANMARK ApS.
As of August 15, 2019, Michael Stuart White has left the board of directors of AMER SPORTS DANMARK ApS.
As of June 28, 2019, is registered as an owner of AMER SPORTS DANMARK ApS with an ownership share of 100%.
AMER SPORTS DANMARK ApS has published its annual report for 2018. Revenue came to DKK 123,869,113, and the net result was DKK 2,853,755.
AMER SPORTS DANMARK ApS has published its annual report for 2017. Revenue came to DKK 123,789,580, and the net result was DKK 2,595,307.
AMER SPORTS DANMARK ApS has published its annual report for 2016. Revenue came to DKK 126,493,295, and the net result was DKK 2,805,975.
AMER SPORTS DANMARK ApS has published its annual report for 2015. Gross profit came to DKK 13,410,699,000, and the net result was DKK 2,515,720,000.
As of November 5, 2015, EY Godkendt Revisionspartnerselskab has been appointed auditor of AMER SPORTS DANMARK ApS.
As of November 5, 2015, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of AMER SPORTS DANMARK ApS.
AMER SPORTS DANMARK ApS has published its annual report for 2014. Gross profit came to DKK 12,428,269, and the net result was DKK 1,741,877.
AMER SPORTS DANMARK ApS has published its annual report for 2013. Gross profit came to DKK 9,355,652, and the net result was DKK -297,064.
AMER SPORTS DANMARK ApS has published its annual report for 2012. Gross profit came to DKK 8,520,198, and the net result was DKK 4,889.
As of June 1, 2012, Mirja Kristiina Memetter has left the board of directors of AMER SPORTS DANMARK ApS.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of AMER SPORTS DANMARK ApS.
As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of AMER SPORTS DANMARK ApS.
As of December 1, 2010, Michael Stuart White has joined the board of directors of AMER SPORTS DANMARK ApS.
As of December 1, 2010, Jarl Thomas Ehrnrooth has left the board of directors of AMER SPORTS DANMARK ApS.
As of June 11, 2008, Jarl Thomas Ehrnrooth has joined the board of directors of AMER SPORTS DANMARK ApS.
As of June 11, 2008, Mirja Kristiina Memetter has joined the board of directors of AMER SPORTS DANMARK ApS.
As of June 11, 2008, Kari Seppo Kauniskangas has left the board of directors of AMER SPORTS DANMARK ApS.
As of June 11, 2008, Heikki Tapani Koponen has left the board of directors of AMER SPORTS DANMARK ApS.
As of December 12, 2006, Heikki Tapani Koponen has joined the board of directors of AMER SPORTS DANMARK ApS.
As of December 12, 2006, Jan Christian Finell has left the board of directors of AMER SPORTS DANMARK ApS.
On December 12, 2006, the company changed its name from SALOMON DANMARK ApS to AMER SPORTS DANMARK ApS.
As of May 15, 2006, A/S PSE NR. 4820 has been appointed auditor of AMER SPORTS DANMARK ApS.
As of May 15, 2006, CJ Partnership I/S has stepped down as auditor of AMER SPORTS DANMARK ApS.
As of May 15, 2006, Lars Stigmo has joined the board of directors of AMER SPORTS DANMARK ApS.
As of May 15, 2006, Jan Christian Finell has joined the board of directors of AMER SPORTS DANMARK ApS.
As of May 15, 2006, Kari Seppo Kauniskangas has joined the board of directors of AMER SPORTS DANMARK ApS.
As of December 16, 2003, CJ Partnership I/S has been appointed auditor of AMER SPORTS DANMARK ApS.
As of December 16, 2003, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of AMER SPORTS DANMARK ApS.
On January 31, 2002, the company changed its name from S.C. IMPORT ApS to SALOMON DANMARK ApS.
As of November 30, 2001, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of AMER SPORTS DANMARK ApS.
As of November 30, 2001, Philip Anthony Addis has stepped down as auditor of AMER SPORTS DANMARK ApS.
As of January 16, 1997, Lars Stigmo is registered as director of AMER SPORTS DANMARK ApS.
As of January 16, 1997, Bo Lavigne Ussing has stepped down as director of AMER SPORTS DANMARK ApS.
On September 15, 1992, the company changed its name from SBX I ApS to S.C. IMPORT ApS.
As of September 14, 1992, has stepped down as auditor of AMER SPORTS DANMARK ApS.
As of September 14, 1992, Søren Bendixen has stepped down as director of AMER SPORTS DANMARK ApS.
On April 25, 1992, the company changed its name from BENCOP ApS to SBX I ApS.
As of April 24, 1992, has stepped down as auditor of AMER SPORTS DANMARK ApS.
As of April 24, 1992, Alessandro Signorini has stepped down as director of AMER SPORTS DANMARK ApS.
As of September 20, 1989, Alessandro Burigotto has stepped down as director of AMER SPORTS DANMARK ApS.
As of August 8, 1988, Peter Ernst Wengler-Jørgensen has stepped down as director of AMER SPORTS DANMARK ApS.
As of March 16, 1988, Philip Anthony Addis has been appointed auditor of AMER SPORTS DANMARK ApS.
As of March 16, 1988, has been appointed auditor of AMER SPORTS DANMARK ApS.
As of March 16, 1988, has been appointed auditor of AMER SPORTS DANMARK ApS.
As of March 16, 1988, Bo Lavigne Ussing is registered as director of AMER SPORTS DANMARK ApS.
As of March 16, 1988, Peter Ernst Wengler-Jørgensen is registered as director of AMER SPORTS DANMARK ApS.
As of March 16, 1988, Søren Bendixen is registered as director of AMER SPORTS DANMARK ApS.
As of March 16, 1988, Alessandro Burigotto is registered as director of AMER SPORTS DANMARK ApS.
As of March 16, 1988, Alessandro Signorini is registered as director of AMER SPORTS DANMARK ApS.
AMER SPORTS DANMARK ApS was founded on March 16, 1988.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at drive forretning med digital markedsføring og strategi samt enhver i forbindelse hermed stående virksomhed.
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