companydata.dkLead list (leadliste)
A lead list is a list of potential customers (leads), selected on criteria matching your target audience — typically industry, geography, employee count, financial key figures, and other data points.
The lead list is the foundation of outbound B2B sales: instead of calling blindly, the salesperson works from a list of companies resembling the existing good customers. Quality is determined by the criteria — and by the data being current.
Good lead list criteria
- Industry codes matching your best customer segments
- Geography: municipalities, postal codes, or a radius from your address
- Size: employee counts or financial ranges
- Financials: e.g. positive equity or growing results
- Exclusions: advertising-protected, ceased, and bankrupt companies
A good lead list is dynamic: new companies appear, others cease or change profile. Build the list once a year ago, and today you're calling quite a few wrong numbers.
Related terms
Segmentation (segmentering)
Segmentation is dividing a market into groups (segments) with shared characteristics so sales and marketing can be targeted. In B2B, segmentation typically uses industry, size, geography, and financials — so-called firmographic criteria.
Industry code (DB07)
An industry code is a 6-digit code from the Danish Industry Classification 2007 (DB07) describing a company's main activity. The company chooses the code itself at registration and can additionally state up to three secondary industries.
Advertising protection (reklamebeskyttelse)
Reklamebeskyttelse (advertising protection) is a flag in CVR a company can opt into, prohibiting others from using its registered information for direct marketing — e.g. addressed advertising and cold calls.