companydata.dkSegmentation (segmentering)
Segmentation is dividing a market into groups (segments) with shared characteristics so sales and marketing can be targeted. In B2B, segmentation typically uses industry, size, geography, and financials — so-called firmographic criteria.
The point of segmentation is prioritisation: nobody can work the entire market, so effort should go where the probability of success is highest. In B2B, firmographic data — industry, employees, revenue, age, geography — is publicly available for Danish companies, making precise segmentation possible without buying expensive analyses.
From segment to lead list
Segmentation becomes operational when converted into a concrete lead list: define the segment's criteria, pull the matching companies, and prioritise them by e.g. size or growth. Start by profiling your existing best customers — their common traits are the best definition of the segment.
Related terms
Lead list (leadliste)
A lead list is a list of potential customers (leads), selected on criteria matching your target audience — typically industry, geography, employee count, financial key figures, and other data points.
Industry code (DB07)
An industry code is a 6-digit code from the Danish Industry Classification 2007 (DB07) describing a company's main activity. The company chooses the code itself at registration and can additionally state up to three secondary industries.