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Industry category 73

Advertising and market research

Industry overview based on 12,028 companies in 5 industries. Data updated 10/09/2026.

12,028 companies

in this industry category

5 detailed industries

with individual benchmarks

Revenue

702 k DKK

median

235 k DKK

25th percentile

2.2 m DKK

75th percentile

4.3 m DKK

average

Profit margin

19%

median

8%

25th percentile

44%

75th percentile

141%

average

Number of employees

2

median

1

25th percentile

6

75th percentile

9

average

Equity ratio

58%

median

36%

25th percentile

80%

75th percentile

57%

average

CDS - Financial health

Distribution of companies' financial health scores in this industry category compared to the national average.

Average CDS

49.2

National average

47.7

+1.5 points
Excellent
2.0%
-0.1pp
Good
3.0%
-1.1pp
Normal
26.7%
+1.4pp
High risk
61.0%
+2.5pp
Critical
7.3%
-2.7pp

Based on 28,027 companies with calculated score

Company types

Distribution of company types in this industry category

12,028companies
Anpartsselskab (APS)2,881
90.6%
Aktieselskab (A/S)276
8.7%
Kommanditaktieselskab/Partnerselskab (KAS)12
0.4%
Erhvervsdrivende fond (EFO)4
0.1%
Forening med begrænset ansvar (FMA)3
0.1%
Selskab med begrænset ansvar (SMA)1
0.0%
Øvrige2
0.1%

Development over time

PeriodcompaniesMedian revenue
May 20263,153705 k DKK
Jun 20263,151705 k DKK
Jul 20263,216700 k DKK
Aug 20263,186700 k DKK
Sept 20263,179702 k DKK

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