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Industry category 73

Advertising and market research

Industry overview based on 12,023 companies in 5 industries. Data updated 03/11/2026.

12,023 companies

in this industry category

5 detailed industries

with individual benchmarks

Revenue

709 k DKK

median

243 k DKK

25th percentile

2.2 m DKK

75th percentile

4.4 m DKK

average

Profit margin

19%

median

8%

25th percentile

44%

75th percentile

142%

average

Number of employees

1

median

1

25th percentile

4

75th percentile

6

average

Equity ratio

58%

median

37%

25th percentile

80%

75th percentile

57%

average

CDS - Financial health

Distribution of companies' financial health scores in this industry category compared to the national average.

Average CDS

66.4

National average

68.5

-2.1 points
Excellent
4.7%
-0.8pp
Good
6.7%
-3.8pp
Normal
59.4%
-3.9pp
High risk
28.1%
+8.9pp
Critical
1.0%
-0.4pp

Based on 12,157 companies with calculated score

Featured profiles

Obsidian Digital A/S

Selskabets formål er at drive forretning med digital markedsføring og strategi samt enhver i forbindelse hermed stående virksomhed.

Industries in this category

See all 5 industries in this category with individual benchmarks

Planlægning og design af reklamekampagner

73.11.10•1,802 companies

456 k DKK

Median revenue

Public relations og kommunikation

73.30.00•713 companies

324 k DKK

Median revenue

Andre reklameaktiviteter

73.11.90•412 companies

560 k DKK

Median revenue

Indrykning af reklamer i medier

73.12.00•98 companies

425 k DKK

Median revenue

Markedsanalyse og offentlig meningsmåling

73.20.00•98 companies

1.2 m DKK

Median revenue

Geographic distribution

Top municipalities with companies in this industry category

1.

KØBENHAVN

952 companies

7.1 m DKK

avg. revenue

2.

AARHUS

294 companies

4.2 m DKK

avg. revenue

3.

GENTOFTE

140 companies

1.1 m DKK

avg. revenue

4.

FREDERIKSBERG

113 companies

1.5 m DKK

avg. revenue

5.

AALBORG

112 companies

2.5 m DKK

avg. revenue

6.

ODENSE

92 companies

3.7 m DKK

avg. revenue

7.

RUDERSDAL

77 companies

1.9 m DKK

avg. revenue

8.

KOLDING

57 companies

1.9 m DKK

avg. revenue

9.

ROSKILDE

54 companies

908 k DKK

avg. revenue

10.

VEJLE

46 companies

2 m DKK

avg. revenue

Company types

Distribution of company types in this industry category

12,023companies
Anpartsselskab (APS)2,828
90.6%
Aktieselskab (A/S)273
8.7%
Kommanditaktieselskab/Partnerselskab (KAS)12
0.4%
Erhvervsdrivende fond (EFO)4
0.1%
Forening med begrænset ansvar (FMA)3
0.1%
Selskab med begrænset ansvar (SMA)1
0.0%
Øvrige2
0.1%

Largest companies

Top 10 companies in the industry category by revenue

1.

WPP Enterprise Solutions MAP A/S

KØBENHAVN · 497 employees

877.4 m DKK

revenue

2.

ORCHESTRA A/S

KØBENHAVN · 66 employees

422.5 m DKK

revenue

3.

Dentsu Danmark A/S

KØBENHAVN · 375 employees

292.3 m DKK

revenue

4.

KUNDE & CO. A/S

KØBENHAVN · 108 employees

184 m DKK

revenue

5.

IPG Mediabrands A/S

KØBENHAVN · 17 employees

174.5 m DKK

revenue

6.

Grey Danmark A/S

KØBENHAVN · 107 employees

163.4 m DKK

revenue

7.

AFA DECAUX A/S

AARHUS · 124 employees

156.3 m DKK

revenue

8.

NORSTAT DANMARK A/S

KØBENHAVN · 168 employees

123.4 m DKK

revenue

9.

EPINION A/S

KØBENHAVN · 166 employees

121.9 m DKK

revenue

10.

GORM x ENVISION A/S

AARHUS · 86 employees

118.4 m DKK

revenue

Development over time

PeriodcompaniesMedian revenue
Aug 20263,187700 k DKK
Sept 20263,159703 k DKK
Oct 20263,135707 k DKK
Nov 20263,123709 k DKK
Bankruptcies in Advertising and market research

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