Industry category 73

Advertising and market research

Industry overview based on 11.999 companies in 5 industries. Data updated 11/04/2026.

11.999 companies

in this industry category

5 detailed industries

with individual benchmarks

Revenue

709 t.kr.

median

244 t.kr.

25th percentile

2,2 mio. kr.

75th percentile

4,4 mio. kr.

average

Profit margin

20%

median

25th percentile

45%

75th percentile

177%

average

Number of employees

median

25th percentile

75th percentile

average

Equity ratio

58%

median

37%

25th percentile

81%

75th percentile

58%

average

CDS - Financial health

Distribution of companies' financial health scores in this industry category compared to the national average.

Average CDS

54.2

National average

56.3

-2.1 points

Excellent

7.1%

-2.0pp

Good

6.3%

-1.6pp

Normal

83.4%

+3.6pp

High risk

2.8%

+0.2pp

Critical

0.5%

-0.2pp

Based on 27.470 companies with calculated score

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OPEN DESIGN / ADVERTISING ApS

Selskabets formål er handel og investering

A for OX ApS

Virksomhedens formål er konsulentopgaver inden for den grafiske branche

Royal Marketing ApS

Selskabets formål er markedsføringsaktiviteter og dermed beslægtet virksomhed.

LETMEDIA GROUP ApS

Selskabets formål er at drive brandingbureau og reklamevirksomhed og anden hermed beslægtet virksomhed.

MINDMILL DENMARK ApS

Selskabets formål er levere tjenesteydelser inden for medierådgivning, markedsføring og relaterede ydelser.

Industries in this category

See all 5 industries in this category with individual benchmarks

Planlægning og design af reklamekampagner

73.11.10•1.809 companies

448 t.kr.

Median revenue

Public relations og kommunikation

73.30.00•729 companies

324 t.kr.

Median revenue

Andre reklameaktiviteter

73.11.90•417 companies

513 t.kr.

Median revenue

Indrykning af reklamer i medier

73.12.00•98 companies

385 t.kr.

Median revenue

Markedsanalyse og offentlig meningsmåling

73.20.00•98 companies

1,2 mio. kr.

Median revenue

Geographic distribution

Top municipalities with companies in this industry category

KØBENHAVN

945 companies

7,4 mio. kr.

avg. revenue

AARHUS

295 companies

4 mio. kr.

avg. revenue

GENTOFTE

144 companies

1,2 mio. kr.

avg. revenue

AALBORG

113 companies

2,3 mio. kr.

avg. revenue

FREDERIKSBERG

113 companies

1,4 mio. kr.

avg. revenue

ODENSE

90 companies

3,6 mio. kr.

avg. revenue

RUDERSDAL

81 companies

1,8 mio. kr.

avg. revenue

KOLDING

56 companies

1,8 mio. kr.

avg. revenue

ROSKILDE

55 companies

914 t.kr.

avg. revenue

10.

VEJLE

46 companies

1,9 mio. kr.

avg. revenue

Company types

Distribution of company types in this industry category

11.999companies

Anpartsselskab (APS)2.852

90.5%

Aktieselskab (A/S)277

8.8%

Kommanditaktieselskab/Partnerselskab (KAS)13

0.4%

Erhvervsdrivende fond (EFO)4

0.1%

Forening med begrænset ansvar (FMA)2

0.1%

Selskab med begrænset ansvar (SMA)1

0.0%

Øvrige2

0.1%

Largest companies

Top 10 companies in the industry category by revenue

VML MAP A/S

KØBENHAVN · 379 employees

877,4 mio. kr.

revenue

ORCHESTRA A/S

KØBENHAVN · 32 employees

422,5 mio. kr.

revenue

Dentsu Danmark A/S

KØBENHAVN · 338 employees

273,1 mio. kr.

revenue

IPG Mediabrands A/S

KØBENHAVN · 50 employees

260,5 mio. kr.

revenue

KUNDE & CO. A/S

KØBENHAVN · 209 employees

186,6 mio. kr.

revenue

Grey Danmark A/S

KØBENHAVN · 43 employees

155,1 mio. kr.

revenue

AFA DECAUX A/S

AARHUS · 106 employees

134,9 mio. kr.

revenue

IPSOS A/S

KØBENHAVN · 51 employees

122 mio. kr.

revenue

EPINION P/S

KØBENHAVN · 289 employees

121,9 mio. kr.

revenue

10.

VERTIC A/S

KØBENHAVN · 58 employees

120,1 mio. kr.

revenue

Development over time

Period	companies	Median revenue
Jan 2026	3.151	646 t.kr.
Feb 2026	3.150	643 t.kr.
Mar 2026	3.155	717 t.kr.
Apr 2026	3.151	709 t.kr.

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