Industry category 73

Advertising and market research

Industry overview based on 12,034 companies in 5 industries. Data updated 15/07/2026.

12,034 companies

in this industry category

5 detailed industries

with individual benchmarks

Revenue

702 k DKK

median

231 k DKK

25th percentile

2.2 m DKK

75th percentile

4.3 m DKK

average

Profit margin

19%

median

25th percentile

43%

75th percentile

139%

average

Number of employees

median

25th percentile

75th percentile

average

Equity ratio

58%

median

37%

25th percentile

80%

75th percentile

58%

average

CDS - Financial health

Distribution of companies' financial health scores in this industry category compared to the national average.

Average CDS

49.1

National average

47.6

+1.5 points

Excellent

2.0%

-0.1pp

Good

3.0%

-1.1pp

Normal

26.8%

+1.5pp

High risk

60.9%

+2.4pp

Critical

7.3%

-2.7pp

Based on 27,825 companies with calculated score

Featured companiesLearn about this business feature

PANORAMA AGENCY ApS

Selskabets formål er primært at drive agent- og casting bureau samt beslægtede områder.

COMTEXT A/S

Selskabets formål er at drive virksomhed med oversættelse og beslægtet virksomhed.

The Digital ApS

Selskabets formål er at udøve virksomhed med koncept- og produktionsudvikling, onlinehandel samt aktiviteter i tilknytning hertil.

WIKING PARTNERS ApS

Selskabets formål er at drive reklamebureau og dermed beslægtet virksomhed.

CONCEPT MAKERS ApS

Selskabets formål er at drive reklamebureauvirksomhed og handelsvirksomhed.

The Competence Company ApS

Selskabets formål er at udvikle planlægge og gennemføre møder, incentives, konferencer og events samt at yde rådgivning indenfor virksomhedsdrift, markedsføring, ledelse mv. samt al anden virksomhed…

Industries in this category

See all 5 industries in this category with individual benchmarks

Planlægning og design af reklamekampagner

73.11.10•1,858 companies

438 k DKK

Median revenue

Public relations og kommunikation

73.30.00•735 companies

309 k DKK

Median revenue

Andre reklameaktiviteter

73.11.90•420 companies

543 k DKK

Median revenue

Indrykning af reklamer i medier

73.12.00•101 companies

415 k DKK

Median revenue

Markedsanalyse og offentlig meningsmåling

73.20.00•100 companies

1.3 m DKK

Median revenue

Geographic distribution

Top municipalities with companies in this industry category

KØBENHAVN

976 companies

7.1 m DKK

avg. revenue

AARHUS

301 companies

4.1 m DKK

avg. revenue

GENTOFTE

145 companies

1.1 m DKK

avg. revenue

FREDERIKSBERG

115 companies

1.5 m DKK

avg. revenue

AALBORG

114 companies

2.4 m DKK

avg. revenue

ODENSE

95 companies

3.6 m DKK

avg. revenue

RUDERSDAL

81 companies

1.8 m DKK

avg. revenue

KOLDING

56 companies

1.9 m DKK

avg. revenue

ROSKILDE

54 companies

914 k DKK

avg. revenue

10.

VEJLE

50 companies

1.9 m DKK

avg. revenue

Company types

Distribution of company types in this industry category

12,034companies

Anpartsselskab (APS)2,914

90.7%

Aktieselskab (A/S)278

8.6%

Kommanditaktieselskab/Partnerselskab (KAS)12

0.4%

Erhvervsdrivende fond (EFO)4

0.1%

Forening med begrænset ansvar (FMA)3

0.1%

Selskab med begrænset ansvar (SMA)1

0.0%

Øvrige2

0.1%

Largest companies

Top 10 companies in the industry category by revenue

VML MAP A/S

KØBENHAVN · 379 employees

877.4 m DKK

revenue

ORCHESTRA A/S

KØBENHAVN · 32 employees

422.5 m DKK

revenue

Dentsu Danmark A/S

KØBENHAVN · 338 employees

292.3 m DKK

revenue

IPG Mediabrands A/S

KØBENHAVN · 50 employees

260.5 m DKK

revenue

KUNDE & CO. A/S

KØBENHAVN · 209 employees

184 m DKK

revenue

Grey Danmark A/S

KØBENHAVN · 43 employees

163.4 m DKK

revenue

AFA DECAUX A/S

AARHUS · 106 employees

156.3 m DKK

revenue

NORSTAT DANMARK A/S

KØBENHAVN · 173 employees

123.4 m DKK

revenue

EPINION A/S

KØBENHAVN · 289 employees

121.9 m DKK

revenue

10.

GORM x ENVISION A/S

AARHUS · 94 employees

118.4 m DKK

revenue

Development over time

Period	companies	Median revenue
Mar 2026	3,155	710 k DKK
Apr 2026	3,149	704 k DKK
May 2026	3,152	705 k DKK
Jun 2026	3,150	705 k DKK
Jul 2026	3,214	702 k DKK

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