Owners, management and financials
CVR: 24205576
Secondary names: BRAND CONNECTION A/S, MEDIABRANDS A/S, OUTDOOR SERVICES A/S
Previous names: A/S PSE 38 NR. 2072, MEDIABUREAUET A/S, IUM A/S
DKK 174,494,783
Revenue
Net result: DKK -27,277,071
Interpublic Group (Luxembourg) S.à.r.l. (100%)
CVR · view owners
Bo Jarlkov Damgaard
Board: Michael Holmer (chair) and 2 members
CVR · view management
Active
Founded 1 October 1999
CVR · view overview
23 employees
CVR · 2026
Director role ended: Allan Petersen
CVR · 22/04/2026
View the full event history
IPG Mediabrands A/S is a Danish company of the type Aktieselskab based in København K, founded in 1999. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named IUM A/S and INITIATIVE UNIVERSAL MEDIA A/S. The management consists of Bo Jarlkov Damgaard. The board consists of Michael Holmer (chair), Bo Jarlkov Damgaard and Johan Malling Boserup. The company is owned by Interpublic Group (Luxembourg) S.à.r.l.. The company has 23 employees (2026). In 2025, the company reported revenue of DKK 174,494,783 and a net result of DKK -27,277,071 compared with DKK -3,788,654 the year before. Equity in the 2025 report amounted to DKK 26,272,551.
Source: annual report 2025, Danish Business Authority
The financial health of IPG Mediabrands A/S shows a concerning downward trend, with revenues declining from 484 million DKK in 2021 to 174 million DKK in 2025. Profitability has been a significant issue, as the company reported losses in four of the last five years, culminating in a loss of over 27 million DKK in 2025. Despite a relatively stable equity position, which stood at 26 million DKK in 2025, the declining revenue and persistent losses raise concerns about its sustainability and competitive position in the advertising campaign planning and design industry. The company faces challenges in improving margins and reversing its financial trajectory.
AI-generated summary · Generated 24/07/2026
Selskabets formål er at drive reklamevirksomhed og anden i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 174.5 mio. | -27.3 mio. | 59.9 mio. | 26.3 mio. | 61 | |
| 202401/01/2024 – 31/12/2024 | 260.5 mio. | -3.8 mio. | 113 mio. | 72.3 mio. | 33 | |
| 202301/01/2023 – 31/12/2023 | 365.3 mio. | -259 t. | 316.6 mio. | 76.1 mio. | 32 | |
| 202201/01/2022 – 31/12/2022 | 414.4 mio. | -3 mio. | 277.1 mio. | 76.4 mio. | 40 | |
| 202101/01/2021 – 31/12/2021 | 484 mio. | 3 mio. | 270 mio. | 79.3 mio. | 43 | |
| 202001/01/2020 – 31/12/2020 | 452.6 mio. | -7.7 mio. | 269 mio. | 76.3 mio. | 49 | |
| 201901/01/2019 – 31/12/2019 | 480.2 mio. | 4.7 mio. | 162.2 mio. | 84 mio. | 47 | |
| 201801/01/2018 – 31/12/2018 | 482.4 mio. | 1.5 mio. | 185.8 mio. | 79.3 mio. | 103 | |
| 201701/01/2017 – 31/12/2017 | 474.7 mio. | 10.2 mio. | 154 mio. | 77.8 mio. | 90 | |
| 201601/01/2016 – 31/12/2016 | 631.6 mio. | 10.7 mio. | 182.5 mio. | 67.6 mio. | 94 | |
| 201501/01/2015 – 31/12/2015 | 615.2 mio. | 7.6 mio. | 143.4 mio. | 56.9 mio. | 90 | |
| 201401/01/2014 – 31/12/2014 | 593.5 mio. | 2.5 mio. | 138.6 mio. | 49.4 mio. | 86 | |
| 201301/01/2013 – 31/12/2013 | 549.5 mio. | 4 mio. | 143.8 mio. | 46.8 mio. | 83 |
Compared to 1.823 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
1 public tender won
Sources: TED (the EU tender database) and udbud.dk
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Set up monitoringThe CVR number of IPG Mediabrands A/S is 24205576.
IPG Mediabrands A/S is owned by Interpublic Group (Luxembourg) S.à.r.l..
The management of IPG Mediabrands A/S consists of Bo Jarlkov Damgaard.
The board of IPG Mediabrands A/S consists of Michael Holmer, Bo Jarlkov Damgaard and Johan Malling Boserup, with Michael Holmer as chair.
In 2025, IPG Mediabrands A/S reported revenue of DKK 174,494,783.
IPG Mediabrands A/S had 23 employees in 2026 according to the Danish CVR register.
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IPG Mediabrands A/S has published its annual report for 2025. Revenue came to DKK 174,494,783, and the net result was DKK -27,277,071.
IPG Mediabrands A/S has won the tender "Udbud af jobannoncering" issued by Københavns Kommune - Økonomiforvaltningen worth 20,000,000 DKK.
As of April 22, 2026, Bo Jarlkov Damgaard has joined the board of directors of IPG Mediabrands A/S.
As of April 22, 2026, Michael Holmer has joined the board of directors of IPG Mediabrands A/S.
As of April 22, 2026, Allan Petersen has left the board of directors of IPG Mediabrands A/S.
As of April 22, 2026, Bo Jarlkov Damgaard is registered as adm. dir. of IPG Mediabrands A/S.
As of April 22, 2026, Allan Petersen has stepped down as director of IPG Mediabrands A/S.
As of April 21, 2026, Bo Jarlkov Damgaard has left the board of directors of IPG Mediabrands A/S.
As of April 21, 2026, Michael Holmer has left the board of directors of IPG Mediabrands A/S.
As of March 17, 2026, Bo Jarlkov Damgaard has joined the board of directors of IPG Mediabrands A/S.
As of March 17, 2026, Johan Malling Boserup has joined the board of directors of IPG Mediabrands A/S.
As of March 17, 2026, Michael Holmer has joined the board of directors of IPG Mediabrands A/S.
As of March 17, 2026, Alessandro Francesco Nisita has left the board of directors of IPG Mediabrands A/S.
As of March 17, 2026, Adrian Michael Terry has left the board of directors of IPG Mediabrands A/S.
On October 2, 2025, the company changed its name from IUM A/S to IPG Mediabrands A/S.
As of October 2, 2025, is registered as an owner of IPG Mediabrands A/S with an ownership share of 100%.
As of September 17, 2025, Allan Petersen has joined the board of directors of IPG Mediabrands A/S.
As of September 17, 2025, Alessandro Francesco Nisita has joined the board of directors of IPG Mediabrands A/S.
As of September 17, 2025, Adrian Michael Terry has joined the board of directors of IPG Mediabrands A/S.
As of September 17, 2025, Jes Uffe Durup Henriksen has left the board of directors of IPG Mediabrands A/S.
As of September 17, 2025, Allan Petersen is registered as director of IPG Mediabrands A/S.
As of September 17, 2025, Jes Uffe Durup Henriksen has stepped down as director of IPG Mediabrands A/S.
As of September 16, 2025, Allan Petersen has left the board of directors of IPG Mediabrands A/S.
As of September 16, 2025, Alessandro Francesco Nisita has left the board of directors of IPG Mediabrands A/S.
IPG Mediabrands A/S has published its annual report for 2024. Revenue came to DKK 260,548,753, and the net result was DKK -3,788,654.
IPG Mediabrands A/S has published its annual report for 2023. Revenue came to DKK 365,293,693, and the net result was DKK -258,630.
As of November 24, 2023, Alessandro Francesco Nisita has joined the board of directors of IPG Mediabrands A/S.
As of November 23, 2023, Lars Møller has left the board of directors of IPG Mediabrands A/S.
IPG Mediabrands A/S has published its annual report for 2022. Revenue came to DKK 414,402,755, and the net result was DKK -2,960,568.
IPG Mediabrands A/S has published its annual report for 2021. Revenue came to DKK 484,047,276, and the net result was DKK 3,006,094.
As of October 1, 2021, Jes Uffe Durup Henriksen has joined the board of directors of IPG Mediabrands A/S.
As of October 1, 2021, Adrian Michael Terry has left the board of directors of IPG Mediabrands A/S.
As of October 1, 2021, Jes Uffe Durup Henriksen is registered as director of IPG Mediabrands A/S.
As of October 1, 2021, Adrian Michael Terry has stepped down as director of IPG Mediabrands A/S.
IPG Mediabrands A/S has published its annual report for 2020. Revenue came to DKK 452,622,657, and the net result was DKK -7,713,032.
As of May 5, 2021, Adrian Michael Terry has joined the board of directors of IPG Mediabrands A/S.
As of May 5, 2021, Michael Thimm has left the board of directors of IPG Mediabrands A/S.
As of May 5, 2021, Adrian Michael Terry is registered as director of IPG Mediabrands A/S.
As of May 5, 2021, Michael Thimm has stepped down as director of IPG Mediabrands A/S.
As of January 8, 2021, Allan Petersen has joined the board of directors of IPG Mediabrands A/S.
As of January 8, 2021, Lars Møller has joined the board of directors of IPG Mediabrands A/S.
As of January 8, 2021, Birger Steen Petersen has left the board of directors of IPG Mediabrands A/S.
As of January 8, 2021, Heine Jørgensen has left the board of directors of IPG Mediabrands A/S.
IPG Mediabrands A/S has published its annual report for 2019. Revenue came to DKK 480,219,668, and the net result was DKK 4,687,091.
IPG Mediabrands A/S has published its annual report for 2018. Revenue came to DKK 482,404,054, and the net result was DKK 1,530,614.
IPG Mediabrands A/S has published its annual report for 2017. Revenue came to DKK 474,733,666, and the net result was DKK 10,209,762.
As of May 31, 2018, Heine Jørgensen has joined the board of directors of IPG Mediabrands A/S.
As of May 31, 2018, Matts Einar Vesterblom has left the board of directors of IPG Mediabrands A/S.
IPG Mediabrands A/S has published its annual report for 2016. Revenue came to DKK 631,610,113, and the net result was DKK 10,677,869.
IPG Mediabrands A/S has published its annual report for 2015. Revenue came to DKK 615,239,146, and the net result was DKK 7,564,206.
IPG Mediabrands A/S has published its annual report for 2014. Revenue came to DKK 593,478,223, and the net result was DKK 2,520,701.
IPG Mediabrands A/S has published its annual report for 2013. Revenue came to DKK 549,540,676, and the net result was DKK 3,992,531.
As of January 31, 2014, Birger Steen Petersen has joined the board of directors of IPG Mediabrands A/S.
As of January 31, 2014, Matts Einar Vesterblom has joined the board of directors of IPG Mediabrands A/S.
As of January 31, 2014, Kashmir Singh Sohi has left the board of directors of IPG Mediabrands A/S.
IPG Mediabrands A/S has published its annual report for 2012.
As of April 1, 2012, Nicholas Joseph Camera has left the board of directors of IPG Mediabrands A/S.
As of February 17, 2012, Kashmir Singh Sohi has joined the board of directors of IPG Mediabrands A/S.
As of February 17, 2012, Alastair St John Rhymer has left the board of directors of IPG Mediabrands A/S.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of IPG Mediabrands A/S.
As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of IPG Mediabrands A/S.
On October 14, 2010, the company changed its name from INITIATIVE UNIVERSAL MEDIA A/S to IUM A/S.
As of May 22, 2008, Alastair St John Rhymer has joined the board of directors of IPG Mediabrands A/S.
As of May 22, 2008, Didier Roux has left the board of directors of IPG Mediabrands A/S.
As of May 22, 2008, Kevin Granville Rose has left the board of directors of IPG Mediabrands A/S.
As of March 30, 2007, Kevin Granville Rose has joined the board of directors of IPG Mediabrands A/S.
As of March 30, 2007, Sanne Wall-Gremstrup has left the board of directors of IPG Mediabrands A/S.
As of May 31, 2006, A/S PSE NR. 4820 has been appointed auditor of IPG Mediabrands A/S.
As of May 31, 2006, Pricewaterhouse Coopers has stepped down as auditor of IPG Mediabrands A/S.
As of April 20, 2006, Michael John Readman has left the board of directors of IPG Mediabrands A/S.
As of April 20, 2006, Philippe Jean Alfred Bernard has left the board of directors of IPG Mediabrands A/S.
As of April 20, 2005, Michael John Readman has joined the board of directors of IPG Mediabrands A/S.
As of April 20, 2005, Philippe Jean Alfred Bernard has joined the board of directors of IPG Mediabrands A/S.
As of April 20, 2005, Didier Roux has joined the board of directors of IPG Mediabrands A/S.
As of April 20, 2005, Nicholas Joseph Camera has joined the board of directors of IPG Mediabrands A/S.
As of April 20, 2005, Peter Guy Davies has left the board of directors of IPG Mediabrands A/S.
On February 2, 2004, the company changed its name from IUM A/S to INITIATIVE UNIVERSAL MEDIA A/S.
On August 12, 2003, the company changed its name from MEDIABUREAUET A/S to IUM A/S.
As of July 17, 2003, Sanne Wall-Gremstrup has joined the board of directors of IPG Mediabrands A/S.
As of July 17, 2003, Michael Thimm has joined the board of directors of IPG Mediabrands A/S.
As of July 17, 2003, Rolf Bach Christensen has left the board of directors of IPG Mediabrands A/S.
As of July 17, 2003, Michael Thimm is registered as director of IPG Mediabrands A/S.
As of July 17, 2003, Rolf Bach Christensen has stepped down as director of IPG Mediabrands A/S.
As of March 28, 2003, Peter Guy Davies has joined the board of directors of IPG Mediabrands A/S.
As of February 26, 2003, Flemming Vennekilde has left the board of directors of IPG Mediabrands A/S.
As of December 16, 2002, Steen Runge Kristiansen has left the board of directors of IPG Mediabrands A/S.
As of June 21, 2002, Rolf Bach Christensen has joined the board of directors of IPG Mediabrands A/S.
As of June 21, 2002, Eivind Gunleiksrud has left the board of directors of IPG Mediabrands A/S.
As of June 20, 2001, Eivind Gunleiksrud has joined the board of directors of IPG Mediabrands A/S.
As of June 20, 2001, Jan Holm Møller has left the board of directors of IPG Mediabrands A/S.
As of May 31, 2000, Pricewaterhouse Coopers has been appointed auditor of IPG Mediabrands A/S.
As of May 31, 2000, JUT NR. 2180 A/S has stepped down as auditor of IPG Mediabrands A/S.
As of May 31, 2000, Flemming Vennekilde has joined the board of directors of IPG Mediabrands A/S.
As of May 31, 2000, Jan Holm Møller has joined the board of directors of IPG Mediabrands A/S.
As of May 31, 2000, Steen Runge Kristiansen has joined the board of directors of IPG Mediabrands A/S.
As of May 31, 2000, Kim Madsen has left the board of directors of IPG Mediabrands A/S.
As of May 31, 2000, Peter Andreas Stakemann has left the board of directors of IPG Mediabrands A/S.
As of May 31, 2000, Annemette Heller has left the board of directors of IPG Mediabrands A/S.
As of May 31, 2000, Rolf Bach Christensen is registered as director of IPG Mediabrands A/S.
As of May 31, 2000, Peter Andreas Stakemann has stepped down as director of IPG Mediabrands A/S.
On May 31, 2000, the company changed its name from A/S PSE 38 NR. 2072 to MEDIABUREAUET A/S.
As of October 1, 1999, JUT NR. 2180 A/S has been appointed auditor of IPG Mediabrands A/S.
As of October 1, 1999, Kim Madsen has joined the board of directors of IPG Mediabrands A/S.
As of October 1, 1999, Peter Andreas Stakemann has joined the board of directors of IPG Mediabrands A/S.
As of October 1, 1999, Annemette Heller has joined the board of directors of IPG Mediabrands A/S.
As of October 1, 1999, Peter Andreas Stakemann is registered as director of IPG Mediabrands A/S.
IPG Mediabrands A/S was founded on October 1, 1999.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
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