Owners, management and financials
CVR: 79397016
Secondary names: Peacock Friends A/S, Peacock Tailormade A/S, Peacock Journeys A/S
Previous names: MARMOR INVEST ApS, DISCOVERY A/S, DISCOVERY REJSEBUREAU A/S
DKK 5,691,913
Gross profit
Net result: DKK -1,158,208
CCT HOLDING ApS (50-66,65%), EXCLUSIVE TRAVEL COLLECTION ApS (33,33-49,99%)
CVR · view owners
Estelle Everilda Torp
Board: Morten Aaberg Sørensen (chair) and 2 members
CVR · view management
Active
Founded 1 November 1985
CVR · view overview
7 employees
CVR · 2026
Director role ended: Morten Aaberg Sørensen
CVR · 08/06/2026
View the full event history
Peacock Travel A/S is a Danish company of the type Aktieselskab based in Hellerup, founded in 1985. The company is registered under the industry Rejsearrangørers aktiviteter. The company was previously named DISCOVERY REJSEBUREAU A/S and DISCOVERY A/S. The management consists of Estelle Everilda Torp. The board consists of Morten Aaberg Sørensen (chair), Daniel Torp Wulff Jordan and Estelle Everilda Torp. The company is owned by CCT HOLDING ApS and EXCLUSIVE TRAVEL COLLECTION ApS. The company has 7 employees (2026). In 2026, the company reported a gross profit of DKK 5,691,913 and a net result of DKK -1,158,208 compared with DKK 69,462 the year before. Equity in the 2026 report amounted to DKK -982,050.
Source: annual report 2026, Danish Business Authority
Peacock Travel A/S has shown a fluctuating financial trajectory over the past few years, with notable profitability in 2023, reporting a gross profit of 8,875,421 DKK and a profit of 1,207,945 DKK. However, the company has faced challenges in subsequent years, with losses in 2024 and 2026, leading to negative equity of -982,050 DKK by 2026. The gross profit margins have been relatively stable, but the declining equity position raises concerns about long-term sustainability. Positioned within the travel agency industry, the company must address its financial instability to strengthen its market position.
AI-generated summary · Generated 31/10/2026
Selskabets formål er rejsebureauvirksomhed med heraf afledede aktiviteter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202601/05/2025 – 30/04/2026 | 5.7M | -1.2M | 10.7M | -982K | 10 | |
| 202501/05/2024 – 30/04/2025 | 6M | 69K | 10.4M | -824K | 9 | |
| 202401/05/2023 – 30/04/2024 | 6M | -1.3M | 14.1M | -893K | 13 | |
| 202301/05/2022 – 30/04/2023 | 8.9M | 1.2M | 12.8M | 370K | 12 | |
| 202201/05/2021 – 30/04/2022 | 7.7M | 845K | 25.7M | 4.8M | 10 | |
| 202101/05/2020 – 30/04/2021 | 6.6M | 414K | 26.7M | 4.5M | 11 | |
| 202001/05/2019 – 30/04/2020 | 2.2M | -4.8M | 17.7M | 4.1M | 14 | |
| 201901/05/2018 – 30/04/2019 | 5M | -260K | 19.2M | 7.9M | 9 | |
| 201801/05/2017 – 30/04/2018 | 7.9M | 2.3M | 23.7M | 9.2M | 9 | |
| 201701/05/2016 – 30/04/2017 | 7.4M | 2.7M | 24.6M | 8.3M | 7 | |
| 201601/05/2015 – 30/04/2016 | 5.5M | 1.4M | 19.4M | 6.5M | - | |
| 201501/05/2014 – 30/04/2015 | 4.8M | 1.4M | 14.2M | 6.5M | - | |
| 201401/05/2013 – 30/04/2014 | 4.1M | 604K | 14.5M | 5.1M | - | |
| 201301/05/2012 – 30/04/2013 | 3.3M | 539K | 15.8M | 4.5M | - |
Compared to 329 companies in Rejsearrangørers aktiviteter
Comparison is based on industry median values
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Set up monitoringThe CVR number of Peacock Travel A/S is 79397016.
Peacock Travel A/S is owned by CCT HOLDING ApS and EXCLUSIVE TRAVEL COLLECTION ApS.
The management of Peacock Travel A/S consists of Estelle Everilda Torp.
The board of Peacock Travel A/S consists of Morten Aaberg Sørensen, Daniel Torp Wulff Jordan and Estelle Everilda Torp, with Morten Aaberg Sørensen as chair.
In 2026, Peacock Travel A/S reported a gross profit of DKK 5,691,913.
Peacock Travel A/S had 7 employees in 2026 according to the Danish CVR register.
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Peacock Travel A/S has published its annual report for 2026. Gross profit came to DKK 5,691,913, and the net result was DKK -1,158,208.
Contact info changed: new phone: 39626161 (June 9, 2026).
Contact info changed: new phone: 39626161 (June 8, 2026).
As of June 8, 2026, Morten Aaberg Sørensen has joined the board of directors of Peacock Travel A/S.
As of June 8, 2026, Mads Anders Michael Berendt has left the board of directors of Peacock Travel A/S.
As of June 8, 2026, Jens Rytter Andersen has left the board of directors of Peacock Travel A/S.
As of June 8, 2026, Morten Aaberg Sørensen has stepped down as director of Peacock Travel A/S.
As of June 7, 2026, Morten Aaberg Sørensen has left the board of directors of Peacock Travel A/S.
Contact info changed: new phone: 39626161 (January 27, 2026).
Peacock Travel A/S has published its annual report for 2025. Gross profit came to DKK 5,988,339, and the net result was DKK 69,462.
As of September 16, 2025, CCT HOLDING ApS is registered as an owner of Peacock Travel A/S with an ownership share of 50%.
As of September 16, 2025, EXCLUSIVE TRAVEL COLLECTION ApS is registered as an owner of Peacock Travel A/S with an ownership share of 33%.
As of July 1, 2025, Morten Aaberg Sørensen is registered as director of Peacock Travel A/S.
As of June 25, 2025, Morten Aaberg Sørensen has joined the board of directors of Peacock Travel A/S.
As of June 25, 2025, Daniel Torp Wulff Jordan has joined the board of directors of Peacock Travel A/S.
On May 15, 2025, the company changed its name from DISCOVERY REJSEBUREAU A/S to Peacock Travel A/S.
Peacock Travel A/S has published its annual report for 2024. Gross profit came to DKK 5,996,096, and the net result was DKK -1,263,220.
As of January 22, 2024, Mads Anders Michael Berendt has joined the board of directors of Peacock Travel A/S.
As of January 22, 2024, Juttine Nielsen has left the board of directors of Peacock Travel A/S.
As of January 21, 2024, Mads Anders Michael Berendt has left the board of directors of Peacock Travel A/S.
As of November 22, 2023, Mads Anders Michael Berendt has joined the board of directors of Peacock Travel A/S.
As of November 22, 2023, Peter Christian Bühlmann Jensen has left the board of directors of Peacock Travel A/S.
Peacock Travel A/S has published its annual report for 2023. Gross profit came to DKK 8,875,421, and the net result was DKK 1,207,945.
Peacock Travel A/S has published its annual report for 2022. Gross profit came to DKK 7,658,975, and the net result was DKK 845,305.
Peacock Travel A/S has published its annual report for 2021. Gross profit came to DKK 6,587,596, and the net result was DKK 413,761.
As of October 7, 2021, Jens Rytter Andersen has joined the board of directors of Peacock Travel A/S.
Peacock Travel A/S has published its annual report for 2020. Gross profit came to DKK 2,177,580, and the net result was DKK -4,780,273.
As of June 18, 2020, Peter Christian Bühlmann Jensen has joined the board of directors of Peacock Travel A/S.
As of June 18, 2020, Juttine Nielsen has joined the board of directors of Peacock Travel A/S.
As of June 18, 2020, Per Søndergaard Pedersen has left the board of directors of Peacock Travel A/S.
As of June 17, 2020, Juttine Nielsen has left the board of directors of Peacock Travel A/S.
Peacock Travel A/S has published its annual report for 2019. Gross profit came to DKK 4,996,412, and the net result was DKK -260,104.
As of February 7, 2019, Per Søndergaard Pedersen has joined the board of directors of Peacock Travel A/S.
As of February 7, 2019, Christian Torp has left the board of directors of Peacock Travel A/S.
As of February 6, 2019, Per Søndergaard Pedersen has left the board of directors of Peacock Travel A/S.
Peacock Travel A/S has published its annual report for 2018. Gross profit came to DKK 7,948,700, and the net result was DKK 2,311,520.
Peacock Travel A/S has published its annual report for 2017. Gross profit came to DKK 7,361,159, and the net result was DKK 2,681,535.
Peacock Travel A/S has published its annual report for 2016. Gross profit came to DKK 5,467,743, and the net result was DKK 1,415,019.
Peacock Travel A/S has published its annual report for 2015. Gross profit came to DKK 4,779,314, and the net result was DKK 1,431,710.
Peacock Travel A/S has published its annual report for 2014. Gross profit came to DKK 4,057,526, and the net result was DKK 604,202.
As of September 29, 2014, Christian Torp has joined the board of directors of Peacock Travel A/S.
As of September 29, 2014, Per Søndergaard Pedersen has joined the board of directors of Peacock Travel A/S.
Peacock Travel A/S has published its annual report for 2013. Gross profit came to DKK 3,254,081, and the net result was DKK 538,559.
As of May 16, 2012, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Peacock Travel A/S.
As of May 16, 2012, Konsulentvirksomheden Henrik Blixenkrone ApS has stepped down as auditor of Peacock Travel A/S.
As of October 4, 2011, Juttine Nielsen has joined the board of directors of Peacock Travel A/S.
As of October 4, 2011, Yolande Anne Hansen has left the board of directors of Peacock Travel A/S.
As of September 6, 2004, Konsulentvirksomheden Henrik Blixenkrone ApS has been appointed auditor of Peacock Travel A/S.
As of September 6, 2004, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of Peacock Travel A/S.
On February 8, 2003, the company changed its name from DISCOVERY A/S to DISCOVERY REJSEBUREAU A/S.
As of February 14, 2001, Yolande Anne Hansen has joined the board of directors of Peacock Travel A/S.
As of February 14, 2001, Anne Wrist Meedom has left the board of directors of Peacock Travel A/S.
As of October 30, 1997, Estelle Everilda Torp has joined the board of directors of Peacock Travel A/S.
As of October 30, 1997, Steen Wrist Meedom has left the board of directors of Peacock Travel A/S.
As of October 30, 1997, Susse Mariann Terp Petersen has left the board of directors of Peacock Travel A/S.
As of October 28, 1997, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of Peacock Travel A/S.
As of October 28, 1997, Stig Ulrik Bolten Jagd has stepped down as auditor of Peacock Travel A/S.
As of October 28, 1997, Anne Wrist Meedom has joined the board of directors of Peacock Travel A/S.
As of October 28, 1997, Steen Wrist Meedom has joined the board of directors of Peacock Travel A/S.
As of October 28, 1997, Anne Wrist Meedom is registered as director of Peacock Travel A/S.
As of October 28, 1997, Estelle Everilda Torp is registered as adm. dir. of Peacock Travel A/S.
As of October 28, 1997, Anne Wrist Meedom has stepped down as director of Peacock Travel A/S.
As of September 30, 1995, Susse Mariann Terp Petersen has joined the board of directors of Peacock Travel A/S.
On June 13, 1995, the company changed its name from MARMOR INVEST ApS to DISCOVERY A/S.
As of June 12, 1995, Stig Ulrik Bolten Jagd has been appointed auditor of Peacock Travel A/S.
As of June 12, 1995, Bjørn Paulsen has stepped down as auditor of Peacock Travel A/S.
As of June 12, 1995, Michell Albin Cronberg has stepped down as director of Peacock Travel A/S.
As of October 18, 1994, Preben Spangenberg has stepped down as director of Peacock Travel A/S.
As of September 3, 1992, Rolf Bryde Lind has stepped down as auditor of Peacock Travel A/S.
As of July 25, 1990, Jan Ranners has stepped down as director of Peacock Travel A/S.
As of July 25, 1990, Torben Stiig Hansen has stepped down as director of Peacock Travel A/S.
As of November 1, 1985, Bjørn Paulsen has been appointed auditor of Peacock Travel A/S.
As of November 1, 1985, Rolf Bryde Lind has been appointed auditor of Peacock Travel A/S.
As of November 1, 1985, Jan Ranners is registered as director of Peacock Travel A/S.
As of November 1, 1985, Michell Albin Cronberg is registered as director of Peacock Travel A/S.
As of November 1, 1985, Torben Stiig Hansen is registered as director of Peacock Travel A/S.
As of November 1, 1985, Preben Spangenberg is registered as director of Peacock Travel A/S.
Peacock Travel A/S was founded on November 1, 1985.
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