Owners, management and financials
CVR: 76470316
Secondary names: GLOBETROTTER A/S, OUTSIDE A/S, SKANDINAVISK HØJFJELDSUDSTYR A/S
DKK 49,036,693
Gross profit
Net result: DKK -2,611,328
Frilufts Retail Europe AB (100%)
CVR · view owners
Jakob Robin Emanuel Söderqvist, Rolf Henrik Hoffman
Board: Ulf Ove Gustafsson (chair) and 2 members
CVR · view management
Active
Founded 26 September 1984
CVR · view overview
291 employees
CVR · 2026
Director registered: Jakob Robin Emanuel Söderqvist
CVR · 01/06/2019
View the full event history
FRILUFTSLAND A/S is a Danish company of the type Aktieselskab based in København K, founded in 1984. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The management consists of Jakob Robin Emanuel Söderqvist and Rolf Henrik Hoffman. The board consists of Ulf Ove Gustafsson (chair), Jan Thomas Lindberg and Rolf Henrik Hoffman. The company is owned by Frilufts Retail Europe AB. The company has 291 employees (2026). In 2025, the company reported a gross profit of DKK 49,036,693 and a net result of DKK -2,611,328 compared with DKK -5,710,883 the year before. Equity in the 2025 report amounted to DKK 7,232,175.
Source: annual report 2025, Danish Business Authority
The financial health of FRILUFTSLAND A/S shows a concerning trend, with consistent losses over the past four years, culminating in a profit of -2,611,328 DKK in 2025. Gross profit has fluctuated slightly, peaking at 49,036,693 DKK in 2025, but the overall trajectory indicates declining profitability and increasing financial strain. Equity has deteriorated significantly, moving from 13,526,315 DKK in 2021 to just 7,232,175 DKK in 2025, raising concerns about the company's stability and ability to sustain operations. Despite being established in the sports and leisure equipment retail sector, the company faces challenges in maintaining a competitive position amidst ongoing losses and a volatile equity situation.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive handel og dermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 49 mio. | -2.6 mio. | 108.8 mio. | 7.2 mio. | 104 | |
| 202401/01/2024 – 31/12/2024 | 44.7 mio. | -5.7 mio. | 94.9 mio. | -3.2 mio. | 108 | |
| 202301/01/2023 – 31/12/2023 | 44.9 mio. | -7.2 mio. | 111.2 mio. | 2.6 mio. | 98 | |
| 202201/01/2022 – 31/12/2022 | 43.6 mio. | -3.8 mio. | 94.4 mio. | 9.7 mio. | 97 | |
| 202101/01/2021 – 31/12/2021 | 46.6 mio. | 4.1 mio. | 81.5 mio. | 13.5 mio. | 85 | |
| 202001/01/2020 – 31/12/2020 | 33.6 mio. | -2.1 mio. | 64.6 mio. | 9.4 mio. | 78 | |
| 201901/01/2019 – 31/12/2019 | 33 mio. | -3.5 mio. | 58.7 mio. | 11.5 mio. | 84 | |
| 201801/01/2018 – 31/12/2018 | 31.3 mio. | -1.9 mio. | 55.5 mio. | 15 mio. | 79 | |
| 201701/01/2017 – 31/12/2017 | 34.6 mio. | 5.9 mio. | 42.6 mio. | 16.9 mio. | 72 | |
| 201601/01/2016 – 31/12/2016 | 32.1 mio. | 5.1 mio. | 40.1 mio. | 16 mio. | 68 | |
| 201501/01/2015 – 31/12/2015 | 28.5 mio. | 2.4 mio. | 36.3 mio. | 13.3 mio. | 69 | |
| 201401/01/2014 – 31/12/2014 | 27.2 mio. | 2 mio. | 35.8 mio. | 10.9 mio. | 70 | |
| 201301/01/2013 – 31/12/2013 | 25.2 mio. | -2.1 mio. | 41.9 mio. | 10.9 mio. | 66 |
Compared to 676 companies in Detailhandel med sports- og fritidsudstyr
Comparison is based on industry median values
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Set up monitoringThe CVR number of FRILUFTSLAND A/S is 76470316.
FRILUFTSLAND A/S is owned by Frilufts Retail Europe AB.
The management of FRILUFTSLAND A/S consists of Jakob Robin Emanuel Söderqvist and Rolf Henrik Hoffman.
The board of FRILUFTSLAND A/S consists of Ulf Ove Gustafsson, Jan Thomas Lindberg and Rolf Henrik Hoffman, with Ulf Ove Gustafsson as chair.
In 2025, FRILUFTSLAND A/S reported a gross profit of DKK 49,036,693.
FRILUFTSLAND A/S had 291 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 33145150, new email: [email protected] (July 20, 2026).
FRILUFTSLAND A/S has published its annual report for 2025. Gross profit came to DKK 49,036,693, and the net result was DKK -2,611,328.
Contact info changed: new phone: 33145150, new email: [email protected] (February 28, 2026).
FRILUFTSLAND A/S has published its annual report for 2024. Gross profit came to DKK 44,669,480, and the net result was DKK -5,710,883.
FRILUFTSLAND A/S has published its annual report for 2023. Gross profit came to DKK 44,913,501, and the net result was DKK -7,172,277.
FRILUFTSLAND A/S has published its annual report for 2022. Gross profit came to DKK 43,591,207, and the net result was DKK -3,799,652.
FRILUFTSLAND A/S has published its annual report for 2021. Gross profit came to DKK 46,597,130, and the net result was DKK 4,129,242.
FRILUFTSLAND A/S has published its annual report for 2020. Gross profit came to DKK 33,565,675, and the net result was DKK -2,063,665.
FRILUFTSLAND A/S has published its annual report for 2019. Gross profit came to DKK 32,998,760, and the net result was DKK -3,541,199.
As of June 1, 2019, Jakob Robin Emanuel Söderqvist is registered as adm. dir. of FRILUFTSLAND A/S.
As of May 31, 2019, Niels Brun Knudsen has stepped down as adm. dir. of FRILUFTSLAND A/S.
FRILUFTSLAND A/S has published its annual report for 2018. Gross profit came to DKK 31,296,122, and the net result was DKK -1,868,559.
As of August 13, 2018, Rolf Henrik Hoffman is registered as director of FRILUFTSLAND A/S.
FRILUFTSLAND A/S has published its annual report for 2017. Gross profit came to DKK 34,640,944, and the net result was DKK 5,879,913.
As of October 2, 2017, Jan Thomas Lindberg has joined the board of directors of FRILUFTSLAND A/S.
As of October 2, 2017, Rolf Henrik Hoffman has joined the board of directors of FRILUFTSLAND A/S.
As of October 2, 2017, Ulf Ove Gustafsson has joined the board of directors of FRILUFTSLAND A/S.
As of October 2, 2017, Niels Brun Knudsen has left the board of directors of FRILUFTSLAND A/S.
As of October 2, 2017, Jens Munk Plum has left the board of directors of FRILUFTSLAND A/S.
As of October 2, 2017, Knud Lilholm has left the board of directors of FRILUFTSLAND A/S.
As of October 2, 2017, is registered as an owner of FRILUFTSLAND A/S with an ownership share of 100%.
FRILUFTSLAND A/S has published its annual report for 2016. Gross profit came to DKK 32,095,610, and the net result was DKK 5,063,501.
FRILUFTSLAND A/S has published its annual report for 2015. Gross profit came to DKK 28,505,333, and the net result was DKK 2,409,284.
FRILUFTSLAND A/S has published its annual report for 2014. Gross profit came to DKK 27,175,001, and the net result was DKK 2,003,853.
As of May 18, 2015, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of FRILUFTSLAND A/S.
As of May 18, 2015, AP STATSAUTORISEREDE REVISORER P/S has stepped down as auditor of FRILUFTSLAND A/S.
FRILUFTSLAND A/S has published its annual report for 2013. Gross profit came to DKK 25,156,421, and the net result was DKK -2,117,610.
As of June 21, 2013, Niels Brun Knudsen has joined the board of directors of FRILUFTSLAND A/S.
As of June 21, 2013, Jens Munk Plum has joined the board of directors of FRILUFTSLAND A/S.
As of June 21, 2013, Knud Lilholm has joined the board of directors of FRILUFTSLAND A/S.
As of June 21, 2013, Anders Bjerring Høier has left the board of directors of FRILUFTSLAND A/S.
As of June 21, 2013, Niels Brun Knudsen is registered as adm. dir. of FRILUFTSLAND A/S.
As of June 21, 2013, Anders Bjerring Høier has stepped down as director of FRILUFTSLAND A/S.
FRILUFTSLAND A/S has published its annual report for 2012.
As of January 1, 2013, AP STATSAUTORISEREDE REVISORER P/S has been appointed auditor of FRILUFTSLAND A/S.
As of December 31, 2012, ALBERT PEDERSEN. STATSAUTORISEREDEREVISORER I/S has stepped down as auditor of FRILUFTSLAND A/S.
As of May 18, 2010, ALBERT PEDERSEN. STATSAUTORISEREDEREVISORER I/S has been appointed auditor of FRILUFTSLAND A/S.
As of May 18, 2010, REVISIONSFIRMAET A. ROLF LARSEN A/S has stepped down as auditor of FRILUFTSLAND A/S.
As of May 30, 2008, Lene Ørum Knudsen has left the board of directors of FRILUFTSLAND A/S.
As of April 15, 1997, REVISIONSFIRMAET A. ROLF LARSEN A/S has been appointed auditor of FRILUFTSLAND A/S.
As of April 15, 1997, A/S PSE NR. 4820 has stepped down as auditor of FRILUFTSLAND A/S.
As of September 30, 1996, Lene Ørum Knudsen has joined the board of directors of FRILUFTSLAND A/S.
As of September 30, 1996, Niels Brun Knudsen has stepped down as director of FRILUFTSLAND A/S.
As of September 26, 1984, A/S PSE NR. 4820 has been appointed auditor of FRILUFTSLAND A/S.
As of September 26, 1984, Anders Bjerring Høier has joined the board of directors of FRILUFTSLAND A/S.
As of September 26, 1984, Niels Brun Knudsen is registered as director of FRILUFTSLAND A/S.
As of September 26, 1984, Anders Bjerring Høier is registered as director of FRILUFTSLAND A/S.
FRILUFTSLAND A/S was founded on September 26, 1984.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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