Owners, management and financials
CVR: 44703122
Secondary names: Betr Games ApS
Previous names: Betr Games ApS
DKK -121,660
Gross profit
Net result: DKK -126,800
Stjernholm Holdings ApS (50-66,65%), Lund Advisory ApS (33,33-49,99%)
CVR · view owners
Mads Lund, Asger Hee Stjernholm
CVR · view management
Active
Founded 12 March 2024
CVR · view overview
0 employees
Annual report 2025 · average
Director registered: Mads Lund
CVR · 16/04/2026
View the full event history
Pelea Aps is a Danish company of the type Anpartsselskab based in København V, founded in 2024. The company is registered under the industry Lotteri- og andre spilleaktiviteter. The company was previously named Betr Games ApS. The management consists of Mads Lund and Asger Hee Stjernholm. The company is owned by Stjernholm Holdings ApS and Lund Advisory ApS. According to the 2025 annual report, the company had an average of 0 employees. In 2025, the company reported a gross profit of DKK -121,660 and a net result of DKK -126,800. Equity in the 2025 report amounted to DKK -90,427.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | -122 t. | -127 t. | 20 t. | -90 t. | 0 |
Compared to 122 companies in Lotteri- og andre spilleaktiviteter
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of Pelea Aps is 44703122.
Pelea Aps is owned by Stjernholm Holdings ApS and Lund Advisory ApS.
The management of Pelea Aps consists of Mads Lund and Asger Hee Stjernholm.
In 2025, Pelea Aps reported a gross profit of DKK -121,660.
Pelea Aps had an average of 0 employees in the 2025 financial year according to the annual report.
Pelea Aps was founded on 12 March 2024.
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Pelea Aps has published its annual report for 2025. Gross profit came to DKK -121,660, and the net result was DKK -126,800.
Address changed to H.C. Andersens Boulevard 33 4. th, 1553 København V (April 17, 2026).
As of April 16, 2026, Mads Lund is registered as adm. dir. of Pelea Aps.
On November 21, 2025, the company changed its name from Betr Games ApS to Pelea Aps.
As of October 31, 2025, Mads Lund has stepped down as director of Pelea Aps.
As of September 1, 2025, Mads Lund is registered as director of Pelea Aps.
Pelea Aps has published its interim report for the period March 12, 2024 to December 31, 2024.
As of March 12, 2024, Asger Hee Stjernholm is registered as director of Pelea Aps.
As of March 12, 2024, Stjernholm Holdings ApS is registered as an owner of Pelea Aps with an ownership share of 50%.
As of March 12, 2024, Lund Advisory ApS is registered as an owner of Pelea Aps with an ownership share of 33%.
Pelea Aps was founded on March 12, 2024.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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