CVR: 44703122
Secondary names: Betr Games ApS
Previous names: Betr Games ApS
DKK -121,660
Gross profit
Net result: DKK -126,800
Stjernholm Holdings ApS, Lund Advisory ApS
CVR · view ownership and management
Director registered: Mads Lund
CVR · 16/04/2026
View the full event history
Pelea Aps is a Danish company of the type Anpartsselskab based in København V, founded in 2024. The company is registered under the industry Lotteri- og andre spilleaktiviteter. The company was previously named Betr Games ApS. The management consists of Mads Lund and Asger Hee Stjernholm. The company is owned by Stjernholm Holdings ApS and Lund Advisory ApS. In 2025, the company reported a gross profit of DKK -121,660 and a net result of DKK -126,800. Equity in the 2025 report amounted to DKK -90,427.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
Compared to 122 companies in Lotteri- og andre spilleaktiviteter
Comparison is based on industry median values
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Read about the CDS scorePelea Aps was founded on 12 March 2024.
Pelea Aps is registered under the industry Lotteri- og andre spilleaktiviteter (industry code 920000).
Pelea Aps is owned by Stjernholm Holdings ApS and Lund Advisory ApS.
In 2025, Pelea Aps reported a gross profit of DKK -121,660.
The management of Pelea Aps consists of Mads Lund and Asger Hee Stjernholm.
Pelea Aps is located at H.C. Andersens Boulevard 33 4. th, 1553 København V.
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Pelea Aps has published its annual report for 2025. Gross profit came to DKK -121,660, and the net result was DKK -126,800.
Address changed to H.C. Andersens Boulevard 33 4. th, 1553 København V (April 17, 2026).
As of April 16, 2026, Mads Lund is registered as adm. dir. of Pelea Aps.
On November 21, 2025, the company changed its name from Betr Games ApS to Pelea Aps.
As of October 31, 2025, Mads Lund has stepped down as director of Pelea Aps.
As of September 1, 2025, Mads Lund is registered as director of Pelea Aps.
Pelea Aps has published its interim report for the period March 12, 2024 – December 31, 2024.
As of March 12, 2024, Asger Hee Stjernholm is registered as director of Pelea Aps.
As of March 12, 2024, Stjernholm Holdings ApS is registered as an owner of Pelea Aps with an ownership share of 50%.
As of March 12, 2024, Lund Advisory ApS is registered as an owner of Pelea Aps with an ownership share of 33%.
Pelea Aps was founded on March 12, 2024.
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