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Pelea Aps

CVR: 44703122

Newly establishedLoss-making

Secondary names: Betr Games ApS

Previous names: Betr Games ApS

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About Pelea Aps

Pelea Aps is a Danish company of the type Anpartsselskab based in København V, founded in 2024. The company is registered under the industry Lotteri- og andre spilleaktiviteter. The company was previously named Betr Games ApS. The management consists of Mads Lund and Asger Hee Stjernholm. The company is owned by Stjernholm Holdings ApS and Lund Advisory ApS. In 2025, the company reported a gross profit of DKK -121,660 and a net result of DKK -126,800. Equity amounted to DKK -90,427.

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Overview

Company type
APS
Anpartsselskab
Address
H.C. Andersens Boulevard 33 4. th, 1553 København V
KØBENHAVN
1553 København V
Find nearby companies
Founded
12.3.2024

Details

Industry
Lotteri- og andre spilleaktiviteter
Code: 920000
Capital
40.000 kr.

Contact

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Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

Location

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Financials

YearGross ProfitProfit/LossTotal AssetsEquityEmployeesReport
2025-122 t.-127 t.20 t.-90 t.0

How creditworthy is Pelea Aps?

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Industry Benchmarks

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Compared to 125 companies in Lotteri- og andre spilleaktiviteter

Employees
Company0
Industry median5
100% below
Equity ratio
Company-447.0%
Industry median53.0%
100% below

Comparison is based on industry median values

Ownership

Owners
Stjernholm Holdings ApS
CVR: 37533424
50-66,65%
Lund Advisory ApS
CVR: 42514314
33,33-49,99%
Pelea Aps
CVR: 44703122

Management

Directors

Mads Lund(ADM. DIR.)
Asger Hee Stjernholm(DIREKTØR)

PEP screening

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Founders

Stjernholm Holdings ApS
Lund Advisory ApS

Production units (1)

Pelea Aps
P-no: 1030189015
H.C. Andersens Boulevard 33 4. th, 1553, København V
Lotteri- og andre spilleaktiviteter

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History

11 events
2026
Pelea Aps: The 2025 annual report is outApr 29, 2026

Pelea Aps has published its annual report for 2025. Gross profit came to DKK -121,660, and the net result was DKK -126,800.

Pelea Aps changes addressApr 17, 2026

Address changed to H.C. Andersens Boulevard 33 4. th, 1553 København V (April 17, 2026).

Mads Lund joins Pelea Aps as adm. dir.Apr 16, 2026

As of April 16, 2026, Mads Lund is registered as adm. dir. of Pelea Aps.

2025
Betr Games ApS changes name to Pelea ApsNov 21, 2025

On November 21, 2025, the company changed its name from Betr Games ApS to Pelea Aps.

Mads Lund steps down as director of Pelea ApsOct 31, 2025

As of October 31, 2025, Mads Lund has stepped down as director of Pelea Aps.

Mads Lund joins Pelea Aps as directorSep 1, 2025

As of September 1, 2025, Mads Lund is registered as director of Pelea Aps.

Pelea Aps publishes interim reportJun 11, 2025

Pelea Aps has published its interim report for the period March 12, 2024 – December 31, 2024.

2024
Asger Hee Stjernholm joins Pelea Aps as directorMar 12, 2024

As of March 12, 2024, Asger Hee Stjernholm is registered as director of Pelea Aps.

Stjernholm Holdings ApS registered as owner of Pelea ApsMar 12, 2024

As of March 12, 2024, Stjernholm Holdings ApS is registered as an owner of Pelea Aps with an ownership share of 50%.

Lund Advisory ApS registered as owner of Pelea ApsMar 12, 2024

As of March 12, 2024, Lund Advisory ApS is registered as an owner of Pelea Aps with an ownership share of 33%.

Pelea Aps is foundedMar 12, 2024

Pelea Aps was founded on March 12, 2024.

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