Owners, management and financials
CVR: 44150875
Secondary names: Boom Butik ApS, Marmalade Co. ApS
Previous names: Boom Butik ApS
DKK 2,725,459
Gross profit
Net result: DKK -9,448,735
Viggo og Peters Fælles Holding ApS (100%)
CVR · view owners
Viggo Ebbesen Rungø
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Active
Founded 28 June 2023
CVR · view overview
15 employees
CVR · 2026
Name registered: Skønheden i det simple ApS
CVR · 20/03/2025
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Skønheden i det simple ApS is a Danish company of the type Anpartsselskab based in København N, founded in 2023. The company is registered under the industry Detailhandel med tøj. The company was previously named Boom Butik ApS. The management consists of Viggo Ebbesen Rungø. The company is owned by Viggo og Peters Fælles Holding ApS. The company has 15 employees (2026). In 2025, the company reported a gross profit of DKK 2,725,459 and a net result of DKK -9,448,735 compared with DKK 5,649,156 the year before. Equity in the 2025 report amounted to DKK 10,758,774.
Source: annual report 2025, Danish Business Authority
The financial health of Skønheden i det simple ApS appears to be volatile, with significant fluctuations in profitability over its short operational history. In 2025, the company reported a gross profit of 2,725,459 DKK but incurred a substantial loss of 9,448,735 DKK, contrasting with the previous years where it achieved profits of 5,649,156 DKK in 2024 and 7,918,184 DKK in 2023. Despite these challenges, the equity position remains relatively strong at 10,758,774 DKK, indicating a solid foundation for potential recovery. However, the lack of disclosed revenue figures raises concerns about the company's market position and sustainability within the competitive clothing retail industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive handelsvirksomhed med beklædning og livstilsobjekter og hermed forbundet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.7 mio. | -9.4 mio. | 18.4 mio. | 10.8 mio. | 22 | |
| 202401/01/2024 – 31/12/2024 | 13.2 mio. | 5.6 mio. | 31 mio. | 21.2 mio. | 23 | |
| 202301/01/2023 – 31/12/2023 | 14 mio. | 7.9 mio. | 31.7 mio. | 19.6 mio. | 12 |
Compared to 1.546 companies in Detailhandel med tøj
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of Skønheden i det simple ApS is 44150875.
Skønheden i det simple ApS is owned by Viggo og Peters Fælles Holding ApS.
The management of Skønheden i det simple ApS consists of Viggo Ebbesen Rungø.
In 2025, Skønheden i det simple ApS reported a gross profit of DKK 2,725,459.
Skønheden i det simple ApS had 15 employees in 2026 according to the Danish CVR register.
Skønheden i det simple ApS was founded on 28 June 2023.
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Skønheden i det simple ApS has published its annual report for 2025. Gross profit came to DKK 2,725,459, and the net result was DKK -9,448,735.
Skønheden i det simple ApS has published its annual report for 2024. Gross profit came to DKK 13,221,598, and the net result was DKK 5,649,156.
On March 20, 2025, the company changed its name from Boom Butik ApS to Skønheden i det simple ApS.
As of December 20, 2024, Viggo og Peters Fælles Holding ApS is registered as an owner of Skønheden i det simple ApS with an ownership share of 100%.
Skønheden i det simple ApS has published its annual report for 2023. Gross profit came to DKK 14,040,928, and the net result was DKK 7,918,184.
As of May 3, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Skønheden i det simple ApS.
As of June 28, 2023, Viggo Ebbesen Rungø is registered as director of Skønheden i det simple ApS.
Skønheden i det simple ApS was founded on June 28, 2023.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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