Owners, management and financials
CVR: 43788175
DKK 2,369,152
Gross profit
Net result: DKK 145,488
Asthing Holding ApS (100%)
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Katrine Asthing Pedersen
CVR · view management
Active
Founded 6 January 2023
CVR · view overview
10 employees
CVR · 2026
Owner registered: Asthing Holding ApS
CVR · 01/05/2023
View the full event history
Smukkere.nu ApS is a Danish company of the type Anpartsselskab based in Vanløse, founded in 2023. The company is registered under the industry Skønhedspleje og anden skønhedsbehandling. The management consists of Katrine Asthing Pedersen. The company is owned by Asthing Holding ApS. The company has 10 employees (2026). In 2025, the company reported a gross profit of DKK 2,369,152 and a net result of DKK 145,488 compared with DKK 67,818 the year before. Equity in the 2025 report amounted to DKK 268,454.
Source: annual report 2025, Danish Business Authority
The financial health of Smukkere.nu ApS appears stable, with a positive trajectory in gross profit and profitability since its inception in 2023. Gross profit increased from 1,503,165 DKK in 2023 to 2,922,052 DKK in 2024, although the company reported a slight decline in profit to 67,818 DKK in 2024 from 170,148 DKK in 2023. Equity has shown a steady increase, reaching 268,454 DKK by 2025, indicating a solid foundation for future growth. However, the absence of revenue figures raises concerns about overall market performance and sustainability within the beauty treatment industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.4 mio. | 145 t. | 1.5 mio. | 268 t. | 7 | |
| 202401/01/2024 – 31/12/2024 | 2.9 mio. | 68 t. | 1.3 mio. | 203 t. | 7 | |
| 202306/01/2023 – 31/12/2023 | 1.5 mio. | 170 t. | 1.6 mio. | 210 t. | 3 |
Compared to 660 companies in Skønhedspleje og anden skønhedsbehandling
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of Smukkere.nu ApS is 43788175.
Smukkere.nu ApS is owned by Asthing Holding ApS.
The management of Smukkere.nu ApS consists of Katrine Asthing Pedersen.
In 2025, Smukkere.nu ApS reported a gross profit of DKK 2,369,152.
Smukkere.nu ApS had 10 employees in 2026 according to the Danish CVR register.
Smukkere.nu ApS was founded on 6 January 2023.
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Smukkere.nu ApS has published its annual report for 2025. Gross profit came to DKK 2,369,152, and the net result was DKK 145,488.
Smukkere.nu ApS has published its annual report for 2024. Gross profit came to DKK 2,922,052, and the net result was DKK 67,818.
Smukkere.nu ApS has published its annual report for 2023. Gross profit came to DKK 1,503,165, and the net result was DKK 170,148.
As of May 1, 2023, Asthing Holding ApS is registered as an owner of Smukkere.nu ApS with an ownership share of 100%.
As of January 6, 2023, Katrine Asthing Pedersen is registered as director of Smukkere.nu ApS.
Smukkere.nu ApS was founded on January 6, 2023.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at drive forretning med digital markedsføring og strategi samt enhver i forbindelse hermed stående virksomhed.
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