Owners, management and financials
CVR: 43726560
Secondary names: P.I.T. ApS
DKK 1,813,180
Gross profit
Net result: DKK -85,631
Magnus Eggers Smitsdorf (66,66-89,99%), James Stuart Hunt (10-14,99%)
CVR · view owners
Magnus Eggers Smitsdorf
CVR · view management
Active
Founded 21 December 2022
CVR · view overview
17 employees
CVR · 2026
Name registered: Politically Incorrect Tours ApS
CVR · 21/12/2022
View the full event history
Politically Incorrect Tours ApS is a Danish company of the type Anpartsselskab based in København V, founded in 2022. The company is registered under the industry Andre reservationstjenesteydelser og tjenesteydelser i forbindelse hermed. The management consists of Magnus Eggers Smitsdorf. The company is owned by Magnus Eggers Smitsdorf and James Stuart Hunt. The company has 17 employees (2026). In 2025, the company reported a gross profit of DKK 1,813,180 and a net result of DKK -85,631 compared with DKK 247,134 the year before. Equity in the 2025 report amounted to DKK -45,269.
Source: annual report 2025, Danish Business Authority
The financial health of Politically Incorrect Tours ApS shows volatility, with fluctuating gross profits and a concerning equity position. In 2025, the company reported a gross profit of 1,813,180 DKK but incurred a loss of 85,631 DKK, following a profit of 247,134 DKK in 2024. The trend indicates instability, with gross profits increasing from 1,083,654 DKK in 2023 to 1,813,180 DKK in 2025, yet the company has not achieved consistent profitability. With negative equity of -45,269 DKK in 2025, there are significant concerns regarding financial sustainability, especially given its recent founding in 2022 and unknown employee count, which may limit its competitive position in the broader reservation services industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at forestå drift af turvirksomhed for internationale turister og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.8M | -86K | 628K | -45K | 8 | |
| 202401/01/2024 – 31/12/2024 | 1.6M | 247K | 561K | 268K | 3 | |
| 202321/12/2022 – 31/12/2023 | 1.1M | -19K | 258K | 21K | 3 |
Compared to 87 companies in Andre reservationstjenesteydelser og tjenesteydelser i forbindelse hermed
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Build lead lists with filters on industry, geography, size and financials, and export straight to Excel.
Try the lead list generatorThe CVR number of Politically Incorrect Tours ApS is 43726560.
Politically Incorrect Tours ApS is owned by Magnus Eggers Smitsdorf and James Stuart Hunt.
The management of Politically Incorrect Tours ApS consists of Magnus Eggers Smitsdorf.
In 2025, Politically Incorrect Tours ApS reported a gross profit of DKK 1,813,180.
Politically Incorrect Tours ApS had 17 employees in 2026 according to the Danish CVR register.
Politically Incorrect Tours ApS was founded on 21 December 2022.
Claim this page to add your logo and social links. Free to get started.
Politically Incorrect Tours ApS has published its annual report for 2025. Gross profit came to DKK 1,813,180, and the net result was DKK -85,631.
Politically Incorrect Tours ApS has published its annual report for 2024. Gross profit came to DKK 1,614,400, and the net result was DKK 247,134.
Politically Incorrect Tours ApS has published its annual report for 2023. Gross profit came to DKK 1,083,654, and the net result was DKK -18,773.
As of December 21, 2022, Magnus Eggers Smitsdorf is registered as director of Politically Incorrect Tours ApS.
As of December 21, 2022, Magnus Eggers Smitsdorf is registered as an owner of Politically Incorrect Tours ApS with an ownership share of 66%.
As of December 21, 2022, James Stuart Hunt is registered as an owner of Politically Incorrect Tours ApS with an ownership share of 10%.
Politically Incorrect Tours ApS was founded on December 21, 2022.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Companies in the same industry and area
CVR 37723479
CVR 36586664
CVR 44557436
CVR 44873478
CVR 46511557
