Owners, management and financials
CVR: 43717960
Secondary names: Holdbar.com A/S
Previous names: Holdbar.com A/S
DKK -4,447,790
Gross profit
Net result: DKK -34,109,618
LK ONLINE ApS (15-19,99%), 1337 ApS (5-9,99%)
3 more
CVR · view owners
Lasse Fænø Kallesøe Kjær
Board: Anders Kynde Frederiksen (chair) and 4 members
CVR · view management
Active
Founded 11 December 2022
CVR · view overview
40 employees
Annual report 2025 · average
Name registered: Understory A/S
CVR · 14/08/2025
View the full event history
Understory A/S is a Danish company of the type Aktieselskab based in Aarhus C, founded in 2022. The company is registered under the industry Computerprogrammering. The company was previously named Holdbar.com A/S. The management consists of Lasse Fænø Kallesøe Kjær. The board consists of Anders Kynde Frederiksen (chair), Jonathan Andrew Lerner, Lars Daniel Blom Rasmussen and Lasse Fænø Kallesøe Kjær. The company's owners include LK ONLINE ApS, 1337 ApS and Seed Capital Denmark IV K/S. According to the 2025 annual report, the company had an average of 40 employees. In 2025, the company reported a gross profit of DKK -4,447,790 and a net result of DKK -34,109,618 compared with DKK -21,666,503 the year before. Equity in the 2025 report amounted to DKK 83,238,107.
Selskabets formål er at drive virksomhed med udvikling og vedligeholdelse af softwareprodukter, samt at udøve enhver aktivitet, der efter ledelsens skøn er forbundet hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | -4.4 mio. | -34.1 mio. | 85.4 mio. | 83.2 mio. | 40 | |
| 202401/01/2024 – 31/12/2024 | -8 mio. | -21.7 mio. | 31.2 mio. | 26.6 mio. | 5 | |
| 202311/12/2022 – 31/12/2023 | -2.1 mio. | -6.3 mio. | 26.5 mio. | 24.2 mio. | 5 |
Compared to 4.561 companies in Computerprogrammering
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of Understory A/S is 43717960.
The owners of Understory A/S include LK ONLINE ApS, 1337 ApS and Seed Capital Denmark IV K/S.
The management of Understory A/S consists of Lasse Fænø Kallesøe Kjær.
The board of Understory A/S consists of Anders Kynde Frederiksen, Jonathan Andrew Lerner and Lars Daniel Blom Rasmussen, with Anders Kynde Frederiksen as chair.
In 2025, Understory A/S reported a gross profit of DKK -4,447,790.
Understory A/S had an average of 40 employees in the 2025 financial year according to the annual report.
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Contact info changed: new email: [email protected], new website: https://holdbar.com (September 22, 2026).
Contact info changed: new email: [email protected], new website: https://holdbar.com (July 31, 2026).
Contact info changed: new email: [email protected], new website: https://holdbar.com (April 22, 2026).
Contact info changed: new email: [email protected], new website: https://holdbar.com (April 8, 2026).
Understory A/S has published its annual report for 2025. Gross profit came to DKK -4,447,790, and the net result was DKK -34,109,618.
As of August 14, 2025, Ulla Brockenhuus-Schack has joined the board of directors of Understory A/S.
As of August 14, 2025, Jonathan Andrew Lerner has joined the board of directors of Understory A/S.
As of August 14, 2025, Anders Boelskifte Mogensen has left the board of directors of Understory A/S.
As of August 14, 2025, Peter Mühlendorph Egehoved has left the board of directors of Understory A/S.
On August 14, 2025, the company changed its name from Holdbar.com A/S to Understory A/S.
As of August 14, 2025, LK ONLINE ApS is registered as an owner of Understory A/S with an ownership share of 15%.
As of August 14, 2025, 1337 ApS is registered as an owner of Understory A/S with an ownership share of 5%.
As of August 14, 2025, Seed Capital Denmark IV K/S is registered as an owner of Understory A/S with an ownership share of 20%.
As of August 14, 2025, is registered as an owner of Understory A/S with an ownership share of 15%.
As of August 14, 2025, is registered as an owner of Understory A/S with an ownership share of 10%.
Understory A/S has published its annual report for 2024. Gross profit came to DKK -7,968,448, and the net result was DKK -21,666,503.
Understory A/S has published its annual report for 2023. Gross profit came to DKK -2,146,743, and the net result was DKK -6,254,058.
As of June 26, 2024, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Understory A/S.
As of June 26, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Understory A/S.
As of April 19, 2024, Anders Boelskifte Mogensen has joined the board of directors of Understory A/S.
As of April 19, 2024, Anders Kynde Frederiksen has joined the board of directors of Understory A/S.
As of April 18, 2024, Anders Boelskifte Mogensen has left the board of directors of Understory A/S.
As of December 22, 2023, Peter Mühlendorph Egehoved has joined the board of directors of Understory A/S.
As of March 15, 2023, Anders Boelskifte Mogensen has joined the board of directors of Understory A/S.
As of March 15, 2023, Lars Daniel Blom Rasmussen has joined the board of directors of Understory A/S.
As of March 15, 2023, Poul Thyregod has left the board of directors of Understory A/S.
As of March 15, 2023, Per Kirchner has left the board of directors of Understory A/S.
As of December 11, 2022, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Understory A/S.
As of December 11, 2022, Lasse Fænø Kallesøe Kjær has joined the board of directors of Understory A/S.
As of December 11, 2022, Poul Thyregod has joined the board of directors of Understory A/S.
As of December 11, 2022, Per Kirchner has joined the board of directors of Understory A/S.
As of December 11, 2022, Lasse Fænø Kallesøe Kjær is registered as director of Understory A/S.
Understory A/S was founded on December 11, 2022.
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