Owners, management and financials
CVR: 43588125
Secondary names: Rokkedal-hair ApS
DKK 3,066,089
Gross profit
Net result: DKK -1,101,260
M.O.R. HOLDING ApS (15-19,99%), NFC EJENDOMSSELSKAB ApS (15-19,99%)
2 more
CVR · view owners
Ole Rokkedal
Board: 3 members
CVR · view management
Active
Founded 17 October 2022
CVR · view overview
7 employees
Annual report 2025 · average
Director registered: Ole Rokkedal
CVR · 10/09/2025
View the full event history
Upgradehair ApS is a Danish company of the type Anpartsselskab based in Aalborg Øst, founded in 2022. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The management consists of Ole Rokkedal. The board consists of Gitte Flyvbjerg-Sørensen, Jens Peter Rokkedal and Ole Rokkedal. The company's owners include M.O.R. HOLDING ApS, NFC EJENDOMSSELSKAB ApS and G. Flyvbjerg Holding ApS. According to the 2025 annual report, the company had an average of 7 employees. In 2025, the company reported a gross profit of DKK 3,066,089 and a net result of DKK -1,101,260 compared with DKK -1,804,584 the year before. Equity in the 2025 report amounted to DKK 170,951.
Source: annual report 2025, Danish Business Authority
The financial health of Upgradehair ApS shows signs of early-stage growth but is currently facing profitability challenges. In 2025, the company reported a gross profit of 3,066,089 DKK, an increase from 2,029,714 DKK in 2024, yet it still incurred a loss of 1,101,260 DKK, albeit a smaller loss compared to the previous year's 1,804,584 DKK. The equity position remains precarious, with a negative equity of 627,790 DKK in 2024 improving to 170,951 DKK in 2025, indicating a potential recovery. As a newcomer in the perfume and cosmetics wholesale industry, Upgradehair ApS has room for growth but must address its profitability and equity concerns to strengthen its market position.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at foretage markedsføring, salg og distribution af frisør- og kosmetologprodukter, inventer o.lign., samt hermed efter direktionens skøn beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.1 mio. | -1.1 mio. | 5.7 mio. | 171 t. | 7 | |
| 202401/01/2024 – 31/12/2024 | 2 mio. | -1.8 mio. | 5.9 mio. | -628 t. | 7 |
Compared to 279 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of Upgradehair ApS is 43588125.
The owners of Upgradehair ApS include M.O.R. HOLDING ApS, NFC EJENDOMSSELSKAB ApS and G. Flyvbjerg Holding ApS.
The management of Upgradehair ApS consists of Ole Rokkedal.
The board of Upgradehair ApS consists of Gitte Flyvbjerg-Sørensen, Jens Peter Rokkedal and Ole Rokkedal.
In 2025, Upgradehair ApS reported a gross profit of DKK 3,066,089.
Upgradehair ApS had an average of 7 employees in the 2025 financial year according to the annual report.
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Upgradehair ApS has published its annual report for 2025. Gross profit came to DKK 3,066,089, and the net result was DKK -1,101,260.
Upgradehair ApS has published its annual report for 2024. Gross profit came to DKK 2,029,714, and the net result was DKK -1,804,584.
As of September 10, 2025, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of Upgradehair ApS.
As of September 10, 2025, Gitte Flyvbjerg-Sørensen has joined the board of directors of Upgradehair ApS.
As of September 10, 2025, Jens Peter Rokkedal has joined the board of directors of Upgradehair ApS.
As of September 10, 2025, Ole Rokkedal has joined the board of directors of Upgradehair ApS.
As of September 10, 2025, Ole Rokkedal is registered as director of Upgradehair ApS.
As of September 10, 2025, M.O.R. HOLDING ApS is registered as an owner of Upgradehair ApS with an ownership share of 15%.
As of September 10, 2025, NFC EJENDOMSSELSKAB ApS is registered as an owner of Upgradehair ApS with an ownership share of 15%.
As of September 10, 2025, G. Flyvbjerg Holding ApS is registered as an owner of Upgradehair ApS with an ownership share of 33%.
As of September 10, 2025, JPR Holding Aalborg ApS is registered as an owner of Upgradehair ApS with an ownership share of 33%.
As of August 19, 2025, Grant Thornton, Godkendt Revisionspartnerselskab has stepped down as auditor of Upgradehair ApS.
As of August 19, 2025, Gitte Flyvbjerg-Sørensen has stepped down as director of Upgradehair ApS.
As of August 19, 2025, Jens Peter Rokkedal has stepped down as director of Upgradehair ApS.
Upgradehair ApS has published its interim report for the period October 17, 2022 – December 31, 2023.
As of June 28, 2024, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of Upgradehair ApS.
As of May 25, 2023, Gitte Flyvbjerg-Sørensen is registered as director of Upgradehair ApS.
As of November 23, 2022, Jens Peter Rokkedal is registered as director of Upgradehair ApS.
As of November 23, 2022, Ole Rokkedal has stepped down as adm. dir. of Upgradehair ApS.
As of October 17, 2022, Ole Rokkedal is registered as adm. dir. of Upgradehair ApS.
Upgradehair ApS was founded on October 17, 2022.
Selskabets formål er besidde kapitalandele i datterselskaber og associerede selskaber samt at drive investeringsvirksomhed samt enhver i forbindelse hermed beslægtet virksomhed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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