Owners, management and financials
CVR: 43530437
Previous names: PLS NORDIC A/S
DKK 1,317,421
Gross profit
Net result: DKK -891,631
Noviflora Invest B.V. (100%)
CVR · view owners
Joachim Rutger Alexander van Reisen
Board: Adrianus Cornelis Marinus (chair) and 2 members
CVR · view management
Active
Founded 20 September 2022
CVR · view overview
5 employees
Annual report 2025 · average
Name registered: Noviflora Denmark A/S
CVR · 08/07/2026
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Noviflora Denmark A/S is a Danish company of the type Aktieselskab based in Odense SV, founded in 2022. The company is registered under the industry Engroshandel med blomster og planter. The company was previously named PLS NORDIC A/S. The management consists of Joachim Rutger Alexander van Reisen. The board consists of Adrianus Cornelis Marinus (chair), Hendricus Simon Johannes de Brabander and Joachim Rutger Alexander van Reisen. The company is owned by Noviflora Invest B.V.. According to the 2025 annual report, the company had an average of 5 employees. In 2025, the company reported a gross profit of DKK 1,317,421 and a net result of DKK -891,631 compared with DKK -1,159,092 the year before. Equity in the 2025 report amounted to DKK 339,181.
Source: annual report 2025, Danish Business Authority
Noviflora Denmark A/S is currently facing financial challenges, with consistent losses reported over its two fiscal years. In 2025, the company recorded a gross profit of 1,317,421 DKK but incurred a loss of 891,631 DKK, following a gross profit of 2,059,918 DKK and a loss of 1,159,092 DKK in 2024. While equity has improved slightly from 250,420 DKK in 2024 to 339,181 DKK in 2025, the negative profit trajectory raises concerns about its sustainability. As a relatively new entrant in the flower and plant wholesale industry, Noviflora's financial health is precarious, necessitating a focus on improving profitability and operational efficiency.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 1.3 mio. | -892 t. | 4.4 mio. | 339 t. | 5 | |
| 202401/07/2023 – 30/06/2024 | 2.1 mio. | -1.2 mio. | 4.2 mio. | 250 t. | 6 |
Compared to 168 companies in Engroshandel med blomster og planter
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of Noviflora Denmark A/S is 43530437.
Noviflora Denmark A/S is owned by Noviflora Invest B.V..
The management of Noviflora Denmark A/S consists of Joachim Rutger Alexander van Reisen.
The board of Noviflora Denmark A/S consists of Adrianus Cornelis Marinus, Hendricus Simon Johannes de Brabander and Joachim Rutger Alexander van Reisen, with Adrianus Cornelis Marinus as chair.
In 2025, Noviflora Denmark A/S reported a gross profit of DKK 1,317,421.
Noviflora Denmark A/S had an average of 5 employees in the 2025 financial year according to the annual report.
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On July 8, 2026, the company changed its name from PLS NORDIC A/S to Noviflora Denmark A/S.
As of May 1, 2026, Hendricus Simon Johannes de Brabander has joined the board of directors of Noviflora Denmark A/S.
As of May 1, 2026, Adrianus Cornelis Marinus has joined the board of directors of Noviflora Denmark A/S.
As of April 30, 2026, Hendricus Simon Johannes de Brabander has left the board of directors of Noviflora Denmark A/S.
As of April 30, 2026, Adrianus Cornelis Marinus has left the board of directors of Noviflora Denmark A/S.
Noviflora Denmark A/S has published its annual report for 2025. Gross profit came to DKK 1,317,421, and the net result was DKK -891,631.
As of December 2, 2025, Joachim Rutger Alexander van Reisen has joined the board of directors of Noviflora Denmark A/S.
As of December 2, 2025, Adrianus Cornelis Marinus has joined the board of directors of Noviflora Denmark A/S.
As of December 2, 2025, Bruno Rahbek has left the board of directors of Noviflora Denmark A/S.
As of December 2, 2025, Helge Normann Lervik has left the board of directors of Noviflora Denmark A/S.
As of December 2, 2025, Ringo Cornelis Johannes Veenman has left the board of directors of Noviflora Denmark A/S.
As of December 2, 2025, Joachim Rutger Alexander van Reisen is registered as adm. dir. of Noviflora Denmark A/S.
As of December 2, 2025, Bruno Rahbek has stepped down as adm. dir. of Noviflora Denmark A/S.
As of October 1, 2025, is registered as an owner of Noviflora Denmark A/S with an ownership share of 100%.
As of August 11, 2025, BDO Statsautoriseret Revisionspartnerselskab has been appointed auditor of Noviflora Denmark A/S.
As of August 11, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of Noviflora Denmark A/S.
Noviflora Denmark A/S has published its annual report for 2024. Gross profit came to DKK 2,059,918, and the net result was DKK -1,159,092.
Noviflora Denmark A/S has published its interim report for the period September 20, 2022 – June 30, 2023.
As of November 30, 2023, Bruno Rahbek has joined the board of directors of Noviflora Denmark A/S.
As of November 30, 2023, Tom Rasmussen has left the board of directors of Noviflora Denmark A/S.
As of November 30, 2023, Bruno Rahbek is registered as adm. dir. of Noviflora Denmark A/S.
As of November 30, 2023, Tom Rasmussen has stepped down as adm. dir. of Noviflora Denmark A/S.
As of June 28, 2023, A/S PSE 17 NR. 1056 has been appointed auditor of Noviflora Denmark A/S.
As of October 21, 2022, Tom Rasmussen has joined the board of directors of Noviflora Denmark A/S.
As of October 21, 2022, Hendricus Simon Johannes de Brabander has joined the board of directors of Noviflora Denmark A/S.
As of October 21, 2022, Helge Normann Lervik has joined the board of directors of Noviflora Denmark A/S.
As of October 21, 2022, Ringo Cornelis Johannes Veenman has joined the board of directors of Noviflora Denmark A/S.
As of October 21, 2022, Michael Christian Ellegaard has left the board of directors of Noviflora Denmark A/S.
As of October 21, 2022, Anna Katrine Ellegaard has left the board of directors of Noviflora Denmark A/S.
As of October 21, 2022, Tom Rasmussen is registered as adm. dir. of Noviflora Denmark A/S.
As of October 21, 2022, Michael Christian Ellegaard has stepped down as director of Noviflora Denmark A/S.
As of October 20, 2022, Tom Rasmussen has left the board of directors of Noviflora Denmark A/S.
As of September 20, 2022, Michael Christian Ellegaard has joined the board of directors of Noviflora Denmark A/S.
As of September 20, 2022, Tom Rasmussen has joined the board of directors of Noviflora Denmark A/S.
As of September 20, 2022, Anna Katrine Ellegaard has joined the board of directors of Noviflora Denmark A/S.
As of September 20, 2022, Michael Christian Ellegaard is registered as director of Noviflora Denmark A/S.
Noviflora Denmark A/S was founded on September 20, 2022.
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