Owners, management and financials
CVR: 43402242
DKK 1,016,975
Gross profit
Net result: DKK -68,454
Helene Wibeke Elmer Nielsen (100%)
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Helene Wibeke Elmer Nielsen
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Active
Founded 14 July 2022
CVR · view overview
3 employees
Annual report 2025 · average
Director registered: Helene Wibeke Elmer Nielsen
CVR · 07/04/2025
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PureCopenhagen ApS is a Danish company of the type Anpartsselskab based in Tune, founded in 2022. The company is registered under the industry Detailhandel med tøj. The management consists of Helene Wibeke Elmer Nielsen. The company is owned by Helene Wibeke Elmer Nielsen. According to the 2025 annual report, the company had an average of 3 employees. In 2025, the company reported a gross profit of DKK 1,016,975 and a net result of DKK -68,454 compared with DKK -1,086,750 the year before. Equity in the 2025 report amounted to DKK -666,024.
Source: annual report 2025, Danish Business Authority
The financial health of PureCopenhagen ApS appears to be concerning, with negative profitability and declining equity over its two fiscal years. While gross profit showed a slight increase from 1,005,318 DKK in 2024 to 1,016,975 DKK in 2025, the company reported losses of -1,086,750 DKK in 2024 and -68,454 DKK in 2025, indicating a trend of improving but still negative profit margins. The equity position has deteriorated from -597,570 DKK to -666,024 DKK, raising concerns about its financial stability and ability to sustain operations. As a newly established player in the clothing retail industry, PureCopenhagen faces significant challenges in achieving profitability and maintaining a competitive position.
AI-generated summary · Generated 15/08/2026
Selskabets formål er drive virksomhed med salg af tøj og anden dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 1 mio. | -68 t. | 450 t. | -666 t. | 3 | |
| 202401/10/2023 – 30/09/2024 | 1 mio. | -1.1 mio. | 1 mio. | -598 t. | 4 |
Compared to 1.548 companies in Detailhandel med tøj
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of PureCopenhagen ApS is 43402242.
PureCopenhagen ApS is owned by Helene Wibeke Elmer Nielsen.
The management of PureCopenhagen ApS consists of Helene Wibeke Elmer Nielsen.
In 2025, PureCopenhagen ApS reported a gross profit of DKK 1,016,975.
PureCopenhagen ApS had an average of 3 employees in the 2025 financial year according to the annual report.
PureCopenhagen ApS was founded on 14 July 2022.
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PureCopenhagen ApS has published its annual report for 2025. Gross profit came to DKK 1,016,975, and the net result was DKK -68,454.
PureCopenhagen ApS has published its annual report for 2024. Gross profit came to DKK 1,005,318, and the net result was DKK -1,086,750.
As of April 7, 2025, Helene Wibeke Elmer Nielsen is registered as adm. dir. of PureCopenhagen ApS.
As of April 7, 2025, Kim Olsen has stepped down as director of PureCopenhagen ApS.
PureCopenhagen ApS has published its interim report for the period July 14, 2022 – September 30, 2023.
As of February 1, 2024, Helene Wibeke Elmer Nielsen is registered as an owner of PureCopenhagen ApS with an ownership share of 100%.
As of July 14, 2022, Kim Olsen is registered as director of PureCopenhagen ApS.
PureCopenhagen ApS was founded on July 14, 2022.
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