Owners, management and financials
CVR: 43128272
Secondary names: Simpl Forsikringsformidling ApS, SalesUp ApS
Previous names: LA Assurance ApS, SalesUp ApS
DKK 571,759
Gross profit
Net result: DKK -28,210
Allan Gaarde (50-66,65%), Lutfi Secilmis (50-66,65%)
2 more
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Allan Gaarde, Lutfi Secilmis
CVR · view management
Active
Founded 2 March 2022
CVR · view overview
2 employees
CVR · 2026
Name registered: Din Formidler ApS
CVR · 25/08/2025
View the full event history
Din Formidler ApS is a Danish company of the type Anpartsselskab based in Rødovre, founded in 2022. The company is registered under the industry Forsikringsagenters og forsikringsmægleres aktiviteter. The company was previously named SalesUp ApS and LA Assurance ApS. The management consists of Allan Gaarde and Lutfi Secilmis. The company's owners include Allan Gaarde, Lutfi Secilmis and Ag Assurance Holding ApS. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 571,759 and a net result of DKK -28,210 compared with DKK -8,284 the year before. Equity in the 2025 report amounted to DKK 55,863.
Selskabets formål er at drive virksomhed med administrationsvirksomhed herunder finansiel planlægning, fakturering og regnskabsføring, personale- og posttjenester mv. for andre på honorar- eller kontraktbasis.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 572 t. | -28 t. | 206 t. | 56 t. | 0 | |
| 202401/01/2024 – 31/12/2024 | 913 t. | -8 t. | 117 t. | 84 t. | 2 | |
| 202301/01/2023 – 31/12/2023 | 825 t. | -774 | 640 t. | 52 t. | 2 | |
| 202202/03/2022 – 31/12/2022 | 144 t. | -27 t. | 238 t. | 53 t. | 2 |
Compared to 323 companies in Forsikringsagenters og forsikringsmægleres aktiviteter
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of Din Formidler ApS is 43128272.
The owners of Din Formidler ApS include Allan Gaarde, Lutfi Secilmis and Ag Assurance Holding ApS.
The management of Din Formidler ApS consists of Allan Gaarde and Lutfi Secilmis.
In 2025, Din Formidler ApS reported a gross profit of DKK 571,759.
Din Formidler ApS had 2 employees in 2026 according to the Danish CVR register.
Din Formidler ApS was founded on 2 March 2022.
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Contact info changed: new phone: 31148898, new email: [email protected] (September 24, 2026).
Din Formidler ApS has published its annual report for 2025. Gross profit came to DKK 571,759, and the net result was DKK -28,210.
On August 25, 2025, the company changed its name from SalesUp ApS to Din Formidler ApS.
Din Formidler ApS has published its annual report for 2024. Gross profit came to DKK 913,339, and the net result was DKK -8,284.
As of February 18, 2025, Allan Gaarde is registered as an owner of Din Formidler ApS with an ownership share of 50%.
As of February 18, 2025, Lutfi Secilmis is registered as an owner of Din Formidler ApS with an ownership share of 50%.
As of February 18, 2025, Ag Assurance Holding ApS is registered as an owner of Din Formidler ApS with an ownership share of 50%.
As of February 18, 2025, Ls Assurance Holding ApS is registered as an owner of Din Formidler ApS with an ownership share of 50%.
Din Formidler ApS has published its annual report for 2023. Gross profit came to DKK 825,026, and the net result was DKK -774.
On February 9, 2024, the company changed its name from LA Assurance ApS to SalesUp ApS.
Din Formidler ApS has published its interim report for the period March 2, 2022 to December 31, 2022.
As of March 2, 2022, Allan Gaarde is registered as director of Din Formidler ApS.
As of March 2, 2022, Lutfi Secilmis is registered as director of Din Formidler ApS.
Din Formidler ApS was founded on March 2, 2022.
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