Owners, management and financials
CVR: 43013726
Secondary names: HP SOVS ApS
Previous names: HP SOVS ApS
DKK 2,190,654
Gross profit
Net result: DKK 112,305
Pernille Rosenbæk (33,33-49,99%), Henry Robert Stevens (33,33-49,99%)
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Henry Robert Stevens, Pernille Rosenbæk
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Active
Founded 27 January 2022
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10 employees
CVR · 2026
Name registered: Auren's Deli ApS
CVR · 08/12/2025
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Auren's Deli ApS is a Danish company of the type Anpartsselskab based in Frederiksberg, founded in 2022. The company is registered under the industry Detailhandel med andre fødevarer. The company was previously named HP SOVS ApS. The management consists of Henry Robert Stevens and Pernille Rosenbæk. The company is owned by Pernille Rosenbæk, Henry Robert Stevens and H Squared, LLC. The company has 10 employees (2026). In 2025, the company reported a gross profit of DKK 2,190,654 and a net result of DKK 112,305 compared with DKK 179,592 the year before. Equity in the 2025 report amounted to DKK 512,976.
Source: annual report 2025, Danish Business Authority
Auren's Deli ApS has shown a positive trajectory in gross profit and profitability since its inception in 2022, with gross profit increasing from a loss of 53,284 DKK in 2022 to 2,190,654 DKK in 2025. Profitability has also improved, with a profit of 112,305 DKK reported in 2025, compared to a loss of 455,567 DKK in 2022. However, the company faced challenges with equity, moving from negative equity of -415,567 DKK in 2022 to a more favorable position of 512,976 DKK by 2025. Despite the absence of revenue data, the significant growth in gross profit suggests a strengthening market position within the specialty food retail sector. Concerns remain regarding the lack of revenue transparency and potential debt implications, but the overall trend indicates a promising recovery.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at producere og sælge økologiske råvarer samt andre fødevareprodukter, herunder vin, konserves og beslægtede varer, samt at drive virksomhed i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.2 mio. | 112 t. | 1.8 mio. | 513 t. | 6 | |
| 202401/01/2024 – 31/12/2024 | 1.7 mio. | 180 t. | 1.2 mio. | -199 t. | 5 | |
| 202301/01/2023 – 31/12/2023 | 702 t. | 37 t. | 804 t. | -379 t. | 2 | |
| 202227/01/2022 – 31/12/2022 | -53 t. | -456 t. | 694 t. | -416 t. | 2 |
Compared to 424 companies in Detailhandel med andre fødevarer
Comparison is based on industry median values
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Set up monitoringThe CVR number of Auren's Deli ApS is 43013726.
Auren's Deli ApS is owned by Pernille Rosenbæk, Henry Robert Stevens and H Squared, LLC.
The management of Auren's Deli ApS consists of Henry Robert Stevens and Pernille Rosenbæk.
In 2025, Auren's Deli ApS reported a gross profit of DKK 2,190,654.
Auren's Deli ApS had 10 employees in 2026 according to the Danish CVR register.
Auren's Deli ApS was founded on 27 January 2022.
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Auren's Deli ApS has published its annual report for 2025. Gross profit came to DKK 2,190,654, and the net result was DKK 112,305.
On December 8, 2025, the company changed its name from HP SOVS ApS to Auren's Deli ApS.
As of December 8, 2025, Pernille Rosenbæk is registered as an owner of Auren's Deli ApS with an ownership share of 33%.
As of December 8, 2025, Henry Robert Stevens is registered as an owner of Auren's Deli ApS with an ownership share of 33%.
As of December 8, 2025, is registered as an owner of Auren's Deli ApS with an ownership share of 10%.
Auren's Deli ApS has published its annual report for 2024. Gross profit came to DKK 1,668,850, and the net result was DKK 179,592.
Auren's Deli ApS has published its annual report for 2023. Gross profit came to DKK 701,874, and the net result was DKK 36,596.
Auren's Deli ApS has published its annual report for 2022. Gross profit came to DKK -53,284, and the net result was DKK -455,567.
As of January 27, 2022, Pernille Rosenbæk is registered as director of Auren's Deli ApS.
As of January 27, 2022, Henry Robert Stevens is registered as adm. dir. of Auren's Deli ApS.
Auren's Deli ApS was founded on January 27, 2022.
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