CVR: 42807036
DKK 1,172,090
Gross profit
Net result: DKK -179,785
Ismail Omar Alassar
CVR · view ownership and management
Name registered: Express Choices ApS
CVR · 03/11/2021
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Express Choices ApS is a Danish company of the type Anpartsselskab based in Kolding, founded in 2021. The company is registered under the industry Vejgodstransport. The management consists of Ismail Omar Alassar. The company is owned by Ismail Omar Alassar. In 2025, the company reported a gross profit of DKK 1,172,090 and a net result of DKK -179,785 compared with DKK -190,559 the year before. Equity in the 2025 report amounted to DKK -339,226.
Source: annual report 2025, Danish Business Authority
The financial health of Express Choices ApS shows a concerning trend, with consistent losses over the past three years despite some growth in gross profit. In 2023, the company reported a revenue of 1,363,386 DKK and a gross profit of 928,228 DKK, but still faced a loss of 102,299 DKK. The equity position has deteriorated significantly, dropping from 31,117 DKK in 2023 to -339,226 DKK in 2025, indicating increasing financial instability. While the gross profit margin appears to be improving, the ongoing losses and negative equity raise concerns about the company's sustainability and position within the vejgodstransport industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive virksomhed med kombinerede serviceydelser og hermed forbundet virksomhed.
Source: annual reports filed with the Danish Business Authority.
Compared to 2.122 companies in Vejgodstransport
Comparison is based on industry median values
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Set up monitoringExpress Choices ApS was founded on 3 November 2021.
Express Choices ApS is registered under the industry Vejgodstransport (industry code 494100).
Express Choices ApS is owned by Ismail Omar Alassar.
In 2025, Express Choices ApS reported a gross profit of DKK 1,172,090.
The management of Express Choices ApS consists of Ismail Omar Alassar.
Express Choices ApS is located at Knud Hansens Vej 46 st. th, 6000 Kolding.
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Express Choices ApS has published its annual report for 2025. Gross profit came to DKK 1,172,090, and the net result was DKK -179,785.
Address changed to Knud Hansens Vej 46 st. th 46, st th, 6000 Kolding (March 9, 2026).
Express Choices ApS has published its annual report for 2024. Gross profit came to DKK 759,636, and the net result was DKK -190,559.
Express Choices ApS has published its annual report for 2023. Revenue came to DKK 1,363,386, and the net result was DKK -102,299.
Express Choices ApS has published its interim report for the period November 3, 2021 – December 31, 2022.
As of November 3, 2021, Ismail Omar Alassar is registered as director of Express Choices ApS.
As of November 3, 2021, Ismail Omar Alassar is registered as an owner of Express Choices ApS with an ownership share of 100%.
Express Choices ApS was founded on November 3, 2021.
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