CVR: 42527270
Previous names: Pineapple Media ApS
DKK 2,675,514
Gross profit
Net result: DKK 51,881
Alexander Hyldgaard Sørensen, DIRECT SALES CONSULT ApS
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CVR · view ownership and management
Owner registered: Alexander Hyldgaard Sørensen
CVR · 25/01/2024
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Social Mate ApS is a Danish company of the type Anpartsselskab based in Aalborg, founded in 2021. The company is registered under the industry Andre reklameaktiviteter. The company was previously named Pineapple Media ApS. The management consists of Christel Kjær. The company is owned by Alexander Hyldgaard Sørensen, DIRECT SALES CONSULT ApS and Frederik Kjaer Holding Aps. In 2025, the company reported a gross profit of DKK 2,675,514 and a net result of DKK 51,881 compared with DKK 21,458 the year before. Equity in the 2025 report amounted to DKK 97,966.
Source: annual report 2025, Danish Business Authority
Social Mate ApS has demonstrated a positive trajectory in profitability, with profits increasing from a loss of 25,596 DKK in 2022 to a profit of 51,881 DKK in 2025. Gross profit has shown significant growth, rising from 417,136 DKK in 2022 to 2,675,514 DKK in 2025, indicating strong operational performance despite the absence of disclosed revenue figures. The company's equity has also improved substantially, reaching 97,966 DKK in 2025, which reflects a solid financial foundation. However, the lack of revenue data raises concerns about overall market positioning and sustainability within the advertising industry. Overall, Social Mate ApS appears to be on a promising path, albeit with some uncertainties regarding its revenue generation capabilities.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
Compared to 412 companies in Andre reklameaktiviteter
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Try the lead list generatorSocial Mate ApS was founded on 6 July 2021.
Social Mate ApS is registered under the industry Andre reklameaktiviteter (industry code 731190).
Social Mate ApS is owned by Alexander Hyldgaard Sørensen, DIRECT SALES CONSULT ApS and Frederik Kjaer Holding Aps.
socialmate.dk belongs to Social Mate ApS, CVR number 42527270.
In 2025, Social Mate ApS reported a gross profit of DKK 2,675,514.
The management of Social Mate ApS consists of Christel Kjær.
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Address changed to Gravensgade 10 1., 9000 Aalborg (September 1, 2026).
Contact info changed: new phone: 29700222, new email: [email protected], new website: www.socialmate.dk (September 1, 2026).
Social Mate ApS has published its annual report for 2025. Gross profit came to DKK 2,675,514, and the net result was DKK 51,881.
Social Mate ApS has published its annual report for 2024. Gross profit came to DKK 2,763,562, and the net result was DKK 21,458.
As of January 25, 2024, Alexander Hyldgaard Sørensen is registered as an owner of Social Mate ApS with an ownership share of 33%.
Social Mate ApS has published its annual report for 2023. Gross profit came to DKK 1,736,796, and the net result was DKK 10,223.
As of June 19, 2023, DIRECT SALES CONSULT ApS is registered as an owner of Social Mate ApS with an ownership share of 33%.
Social Mate ApS has published its annual report for 2022. Gross profit came to DKK 417,136, and the net result was DKK -25,596.
As of August 31, 2022, Frederik Kjaer Holding Aps is registered as an owner of Social Mate ApS with an ownership share of 33%.
On June 9, 2022, the company changed its name from Pineapple Media ApS to Social Mate ApS.
As of January 31, 2022, Christel Kjær is registered as director of Social Mate ApS.
As of January 31, 2022, Andreas Husfeldt Knudsen has stepped down as director of Social Mate ApS.
As of January 31, 2022, Frederik Kjær Christensen has stepped down as director of Social Mate ApS.
As of July 6, 2021, Andreas Husfeldt Knudsen is registered as director of Social Mate ApS.
As of July 6, 2021, Frederik Kjær Christensen is registered as director of Social Mate ApS.
Social Mate ApS was founded on July 6, 2021.
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