CVR: 42336092
DKK 1,276,524
Gross profit
Net result: DKK 18,603
Haakansson holding ApS, The Mine Group ApS
CVR · view ownership and management
Owner registered: The Mine Group ApS
CVR · 01/01/2026
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Defining Brands co. ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2021. The company is registered under the industry Planlægning og design af reklamekampagner. The management consists of Mads Martini Trondhjem Haakansson. The company is owned by Haakansson holding ApS and The Mine Group ApS. In 2025, the company reported a gross profit of DKK 1,276,524 and a net result of DKK 18,603 compared with DKK 28,344 the year before. Equity in the 2025 report amounted to DKK 33,426.
Source: annual report 2025, Danish Business Authority
The financial health of Defining Brands co. ApS shows a mixed trajectory since its founding in 2021. While gross profit has increased from 933,427 DKK in 2023 to 1,276,524 DKK in 2025, the company faced a loss of 96,555 DKK in 2023, which improved to a profit of 18,603 DKK in 2025. Equity has also seen a positive shift, rising from -13,521 DKK in 2023 to 33,426 DKK in 2025, indicating a recovery in financial stability. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the advertising campaign planning and design industry.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive virksomhed med strategi og branding samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
Compared to 1.837 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Read about the CDS scoreDefining Brands co. ApS was founded on 23 April 2021.
Defining Brands co. ApS is registered under the industry Planlægning og design af reklamekampagner (industry code 731110).
Defining Brands co. ApS is owned by Haakansson holding ApS and The Mine Group ApS.
In 2025, Defining Brands co. ApS reported a gross profit of DKK 1,276,524.
The management of Defining Brands co. ApS consists of Mads Martini Trondhjem Haakansson.
Defining Brands co. ApS is located at Sankt Peders Stræde 19A, 1453 København K.
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As of January 1, 2026, The Mine Group ApS is registered as an owner of Defining Brands co. ApS with an ownership share of 33%.
Defining Brands co. ApS has published its annual report for 2025. Gross profit came to DKK 1,276,524, and the net result was DKK 18,603.
As of December 18, 2024, Mathias de Melo Lundegaard has stepped down as director of Defining Brands co. ApS.
As of December 18, 2024, Haakansson holding ApS is registered as an owner of Defining Brands co. ApS with an ownership share of 100%.
As of October 29, 2024, Mathias de Melo Lundegaard is registered as director of Defining Brands co. ApS.
As of October 28, 2024, Mathias de Melo Lundegaard has stepped down as director of Defining Brands co. ApS.
Defining Brands co. ApS has published its annual report for 2024. Gross profit came to DKK 1,173,277, and the net result was DKK 28,344.
Defining Brands co. ApS has published its annual report for 2023. Gross profit came to DKK 933,427, and the net result was DKK -96,555.
Defining Brands co. ApS has published its interim report for the period April 23, 2021 – June 30, 2022.
As of April 23, 2021, Mads Martini Trondhjem Haakansson is registered as director of Defining Brands co. ApS.
As of April 23, 2021, Mathias de Melo Lundegaard is registered as director of Defining Brands co. ApS.
Defining Brands co. ApS was founded on April 23, 2021.
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