Owners, management and financials
CVR: 42327697
Secondary names: MASS ApS
DKK -1,158,995
Gross profit
Net result: DKK -2,111,876
LVS INVEST ApS (33,33-49,99%), HARDAM HOLDING ApS (5-9,99%)
2 more
CVR · view owners
Lise von Seelen
Board: Bjarne Poulsen (chair) and 2 members
CVR · view management
Active
Founded 16 April 2021
CVR · view overview
2 employees
CVR · 2026
Owner registered: HARDAM HOLDING ApS
CVR · 24/06/2026
View the full event history
AthleticWare ApS is a Danish company of the type Anpartsselskab based in Herning, founded in 2021. The company is registered under the industry Anden udgivelse af software. The management consists of Lise von Seelen. The board consists of Bjarne Poulsen (chair), Carsten Oldengaard and Lise von Seelen. The company's owners include LVS INVEST ApS, HARDAM HOLDING ApS and Carold ApS. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK -1,158,995 and a net result of DKK -2,111,876 compared with DKK -870,045 the year before. Equity in the 2025 report amounted to DKK -457,572.
Selskabets formål er at udøve virksomhed med udvikling af et B2C og B2B, app og internet koncepter for personlig udvikling for Atleter og roller og funktioner relateret hertil, og derunder relaterede support og service ydelser, samt anden dermed beslægtet virksomhed efter bestyrelsens skøn.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | -1.2 mio. | -2.1 mio. | 709 t. | -458 t. | 0 | |
| 202401/01/2024 – 31/12/2024 | -640 t. | -870 t. | 764 t. | -346 t. | - | |
| 202301/01/2023 – 31/12/2023 | -313 t. | -552 t. | 1.2 mio. | 24 t. | - | |
| 202201/01/2022 – 31/12/2022 | -13 t. | -207 t. | 1.7 mio. | 576 t. | 0 |
Compared to 1.252 companies in Anden udgivelse af software
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of AthleticWare ApS is 42327697.
The owners of AthleticWare ApS include LVS INVEST ApS, HARDAM HOLDING ApS and Carold ApS.
The management of AthleticWare ApS consists of Lise von Seelen.
The board of AthleticWare ApS consists of Bjarne Poulsen, Carsten Oldengaard and Lise von Seelen, with Bjarne Poulsen as chair.
In 2025, AthleticWare ApS reported a gross profit of DKK -1,158,995.
AthleticWare ApS had 2 employees in 2026 according to the Danish CVR register.
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AthleticWare ApS has published its annual report for 2025. Gross profit came to DKK -1,158,995, and the net result was DKK -2,111,876.
As of June 24, 2026, HARDAM HOLDING ApS is registered as an owner of AthleticWare ApS with an ownership share of 5%.
As of June 26, 2025, Bjarne Poulsen has joined the board of directors of AthleticWare ApS.
As of June 26, 2025, Lise von Seelen has joined the board of directors of AthleticWare ApS.
As of June 26, 2025, Gitte Bjørg Hjøllund has left the board of directors of AthleticWare ApS.
As of June 26, 2025, Lise von Seelen is registered as director of AthleticWare ApS.
As of June 26, 2025, Carsten Oldengaard has stepped down as director of AthleticWare ApS.
As of June 26, 2025, Carold ApS is registered as an owner of AthleticWare ApS with an ownership share of 20%.
As of June 25, 2025, Lise von Seelen has left the board of directors of AthleticWare ApS.
AthleticWare ApS has published its annual report for 2024. Gross profit came to DKK -639,860, and the net result was DKK -870,045.
As of June 2, 2025, Gitte Poulsen Holding 2022 ApS is registered as an owner of AthleticWare ApS with an ownership share of 10%.
AthleticWare ApS has published its annual report for 2023. Gross profit came to DKK -312,933, and the net result was DKK -551,968.
As of June 6, 2023, Gitte Bjørg Hjøllund has joined the board of directors of AthleticWare ApS.
As of June 6, 2023, Michael Pedersen has left the board of directors of AthleticWare ApS.
As of May 24, 2023, LVS INVEST ApS is registered as an owner of AthleticWare ApS with an ownership share of 33%.
AthleticWare ApS has published its annual report for 2022. Gross profit came to DKK -13,387, and the net result was DKK -206,823.
AthleticWare ApS has published its interim report for the period April 16, 2021 to December 31, 2021.
As of April 16, 2021, Carsten Oldengaard has joined the board of directors of AthleticWare ApS.
As of April 16, 2021, Michael Pedersen has joined the board of directors of AthleticWare ApS.
As of April 16, 2021, Lise von Seelen has joined the board of directors of AthleticWare ApS.
As of April 16, 2021, Carsten Oldengaard is registered as director of AthleticWare ApS.
AthleticWare ApS was founded on April 16, 2021.
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