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AthleticWare ApS

CVR: 42327697

Established (5 yrs)Loss-making

Secondary names: MASS ApS

Active
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About AthleticWare ApS

AthleticWare ApS is a Danish company of the type Anpartsselskab based in Herning, founded in 2021. The company is registered under the industry Anden udgivelse af software. The management consists of Lise von Seelen. The company's owners include LVS INVEST ApS, HARDAM HOLDING A/S and Carold ApS. In 2025, the company reported a gross profit of DKK -1,158,995 and a net result of DKK -2,111,876 compared with DKK -870,045 the year before. Equity amounted to DKK -457,572.

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Overview

Company type
APS
Anpartsselskab
Address
Anne-Maries Vej 10, 7400 Herning
HERNING
7400 Herning
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Founded
16.4.2021

Details

Industry
Anden udgivelse af software
Code: 582900
Capital
152.379 kr.

Contact

Advertising protected

Purpose

Selskabets formål er at udøve virksomhed med udvikling af et B2C og B2B, app og internet koncepter for personlig udvikling for Atleter og roller og funktioner relateret hertil, og derunder relaterede support og service ydelser, samt anden dermed beslægtet virksomhed efter bestyrelsens skøn.

Location

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Financials

YearGross ProfitProfit/LossTotal AssetsEquityEmployeesReport
2025-1.2 mio.-2.1 mio.709 t.-458 t.0
2024-640 t.-870 t.764 t.-346 t.-
2023-313 t.-552 t.1.2 mio.24 t.-
2022-13 t.-207 t.1.7 mio.576 t.0

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Industry Benchmarks

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Compared to 1.256 companies in Anden udgivelse af software

Employees
Company0
Industry median4
100% below
Equity ratio
Company-64.6%
Industry median61.0%
100% below

Comparison is based on industry median values

Ownership

Owners
LVS INVEST ApS
CVR: 29602638
33,33-49,99%
HARDAM HOLDING A/S
CVR: 26988969
5-9,99%
Carold ApS
CVR: 42263850
20-24,99%
AthleticWare ApS
CVR: 42327697

Management

Directors

Lise von Seelen(DIREKTØR)

Board

Bjarne Poulsen(FORMAND)
Carsten Oldengaard(BESTYRELSESMEDLEM)
Lise von Seelen(BESTYRELSESMEDLEM)

PEP screening

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Founders

FOURGATE HOLDING ApS
Carold ApS

Production units (1)

AthleticWare ApS
P-no: 1027086817
Anne-Maries Vej 10, 7400, Herning
Anden udgivelse af software

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History

22 events
2026
AthleticWare ApS: The 2025 annual report is outJun 24, 2026

AthleticWare ApS has published its annual report for 2025. Gross profit came to DKK -1,158,995, and the net result was DKK -2,111,876.

HARDAM HOLDING A/S registered as owner of AthleticWare ApSJun 24, 2026

As of June 24, 2026, HARDAM HOLDING A/S is registered as an owner of AthleticWare ApS with an ownership share of 5%.

2025
Bjarne Poulsen joins the board of AthleticWare ApSJun 26, 2025

As of June 26, 2025, Bjarne Poulsen has joined the board of directors of AthleticWare ApS.

Lise von Seelen joins the board of AthleticWare ApSJun 26, 2025

As of June 26, 2025, Lise von Seelen has joined the board of directors of AthleticWare ApS.

Gitte Bjørg Hjøllund leaves the board of AthleticWare ApSJun 26, 2025

As of June 26, 2025, Gitte Bjørg Hjøllund has left the board of directors of AthleticWare ApS.

Lise von Seelen joins AthleticWare ApS as directorJun 26, 2025

As of June 26, 2025, Lise von Seelen is registered as director of AthleticWare ApS.

Carsten Oldengaard steps down as director of AthleticWare ApSJun 26, 2025

As of June 26, 2025, Carsten Oldengaard has stepped down as director of AthleticWare ApS.

Carold ApS registered as owner of AthleticWare ApSJun 26, 2025

As of June 26, 2025, Carold ApS is registered as an owner of AthleticWare ApS with an ownership share of 20%.

Lise von Seelen leaves the board of AthleticWare ApSJun 25, 2025

As of June 25, 2025, Lise von Seelen has left the board of directors of AthleticWare ApS.

AthleticWare ApS: The 2024 annual report is outJun 24, 2025

AthleticWare ApS has published its annual report for 2024. Gross profit came to DKK -639,860, and the net result was DKK -870,045.

Gitte Poulsen Holding 2022 ApS registered as owner of AthleticWare ApSJun 2, 2025

As of June 2, 2025, Gitte Poulsen Holding 2022 ApS is registered as an owner of AthleticWare ApS with an ownership share of 10%.

2024
AthleticWare ApS: The 2023 annual report is outMay 22, 2024

AthleticWare ApS has published its annual report for 2023. Gross profit came to DKK -312,933, and the net result was DKK -551,968.

2023
Gitte Bjørg Hjøllund joins the board of AthleticWare ApSJun 6, 2023

As of June 6, 2023, Gitte Bjørg Hjøllund has joined the board of directors of AthleticWare ApS.

Michael Pedersen leaves the board of AthleticWare ApSJun 6, 2023

As of June 6, 2023, Michael Pedersen has left the board of directors of AthleticWare ApS.

LVS INVEST ApS registered as owner of AthleticWare ApSMay 24, 2023

As of May 24, 2023, LVS INVEST ApS is registered as an owner of AthleticWare ApS with an ownership share of 33%.

AthleticWare ApS: The 2022 annual report is outMar 3, 2023

AthleticWare ApS has published its annual report for 2022. Gross profit came to DKK -13,387, and the net result was DKK -206,823.

2022
AthleticWare ApS publishes interim reportMar 23, 2022

AthleticWare ApS has published its interim report for the period April 16, 2021 – December 31, 2021.

2021
Carsten Oldengaard joins the board of AthleticWare ApSApr 16, 2021

As of April 16, 2021, Carsten Oldengaard has joined the board of directors of AthleticWare ApS.

Michael Pedersen joins the board of AthleticWare ApSApr 16, 2021

As of April 16, 2021, Michael Pedersen has joined the board of directors of AthleticWare ApS.

Lise von Seelen joins the board of AthleticWare ApSApr 16, 2021

As of April 16, 2021, Lise von Seelen has joined the board of directors of AthleticWare ApS.

Carsten Oldengaard joins AthleticWare ApS as directorApr 16, 2021

As of April 16, 2021, Carsten Oldengaard is registered as director of AthleticWare ApS.

AthleticWare ApS is foundedApr 16, 2021

AthleticWare ApS was founded on April 16, 2021.

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