Owners, management and financials
CVR: 42285706
DKK 1,374,021
Gross profit
Net result: DKK -187,260
Würtz Concepts ApS (100%)
CVR · view owners
Cathrine Würtz Knudsen, Frederikke Würtz Knudsen
CVR · view management
Active
Founded 1 April 2021
CVR · view overview
3 employees
Annual report 2025 · average
Director registered: Cathrine Würtz Knudsen
CVR · 01/04/2021
View the full event history
Pretty Please ApS is a Danish company of the type Anpartsselskab based in København V, founded in 2021. The company is registered under the industry Skønhedspleje og anden skønhedsbehandling. The management consists of Cathrine Würtz Knudsen and Frederikke Würtz Knudsen. The company is owned by Würtz Concepts ApS. According to the 2025 annual report, the company had an average of 3 employees. In 2025, the company reported a gross profit of DKK 1,374,021 and a net result of DKK -187,260 compared with DKK -474,534 the year before. Equity in the 2025 report amounted to DKK -1,289,614.
Source: annual report 2025, Danish Business Authority
The financial health of Pretty Please ApS shows a concerning trajectory, with fluctuating gross profits and increasing losses over the past three years. Gross profit peaked at 1,832,462 DKK in 2022 but has since declined to 1,374,021 DKK in 2025, while losses have escalated from 654,164 DKK in 2023 to 187,260 DKK in 2025. The company's equity position is negative, decreasing from 26,344 DKK in 2022 to -1,289,614 DKK in 2025, indicating potential solvency issues. Despite being a relatively new entrant in the beauty treatment industry, the company faces significant challenges in achieving sustainable profitability and improving its financial stability.
AI-generated summary · Generated 15/08/2026
Selskabets formål er er drive virksomhed inden for skønhedsklinikker, kosmetiske behandlinger samt virksomhed, der efter direktionens skøn er relateret hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.4 mio. | -187 t. | 2.4 mio. | -1.3 mio. | 3 | |
| 202401/01/2024 – 31/12/2024 | 1.2 mio. | -475 t. | 2.6 mio. | -1.1 mio. | 3 | |
| 202301/01/2023 – 31/12/2023 | 1.1 mio. | -654 t. | 2.5 mio. | -628 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | 1.8 mio. | 586 t. | 2.4 mio. | 26 t. | 3 |
Compared to 661 companies in Skønhedspleje og anden skønhedsbehandling
Comparison is based on industry median values
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Set up monitoringThe CVR number of Pretty Please ApS is 42285706.
Pretty Please ApS is owned by Würtz Concepts ApS.
The management of Pretty Please ApS consists of Cathrine Würtz Knudsen and Frederikke Würtz Knudsen.
In 2025, Pretty Please ApS reported a gross profit of DKK 1,374,021.
Pretty Please ApS had an average of 3 employees in the 2025 financial year according to the annual report.
Pretty Please ApS was founded on 1 April 2021.
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Pretty Please ApS has published its annual report for 2025. Gross profit came to DKK 1,374,021, and the net result was DKK -187,260.
Pretty Please ApS has published its annual report for 2024. Gross profit came to DKK 1,236,699, and the net result was DKK -474,534.
Pretty Please ApS has published its annual report for 2023. Gross profit came to DKK 1,090,427, and the net result was DKK -654,164.
Pretty Please ApS has published its annual report for 2022. Gross profit came to DKK 1,832,462, and the net result was DKK 586,455.
As of June 20, 2023, Revisorgruppen v/Gotfredsen I/S has stepped down as auditor of Pretty Please ApS.
Pretty Please ApS has published its interim report for the period April 1, 2021 – December 31, 2021.
As of April 1, 2021, Revisorgruppen v/Gotfredsen I/S has been appointed auditor of Pretty Please ApS.
As of April 1, 2021, Cathrine Würtz Knudsen is registered as director of Pretty Please ApS.
As of April 1, 2021, Frederikke Würtz Knudsen is registered as director of Pretty Please ApS.
As of April 1, 2021, Würtz Concepts ApS is registered as an owner of Pretty Please ApS with an ownership share of 100%.
Pretty Please ApS was founded on April 1, 2021.
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