Owners, management and financials
CVR: 42119830
Previous names: Vesterby Coaching ApS
DKK 1,049,438
Gross profit
Net result: DKK 36,963
Keep Smiling Holding ApS (66,66-89,99%), Youzone ApS (25-33,32%)
CVR · view owners
Michelle Dyrbjerg Vesterby
CVR · view management
Active
Founded 8 February 2021
CVR · view overview
4 employees
CVR · 2026
Owner registered: Keep Smiling Holding ApS
CVR · 01/09/2026
View the full event history
Keep Smiling ApS is a Danish company of the type Anpartsselskab based in Herning, founded in 2021. The company is registered under the industry Drift af dagspa, saunaer og dampbade. The company was previously named Vesterby Coaching ApS. The management consists of Michelle Dyrbjerg Vesterby. The company is owned by Keep Smiling Holding ApS and Youzone ApS. The company has 4 employees (2026). In 2025, the company reported a gross profit of DKK 1,049,438 and a net result of DKK 36,963 compared with DKK 23,520 the year before. Equity in the 2025 report amounted to DKK 137,326.
Source: annual report 2025, Danish Business Authority
The financial health of Keep Smiling ApS shows signs of volatility, with fluctuating gross profits and profits over the years. In 2025, the company reported a gross profit of 1,049,438 DKK and a profit of 36,963 DKK, indicating a recovery from a loss of 81,536 DKK in 2023. However, equity has decreased from 158,379 DKK in 2022 to 137,326 DKK in 2025, raising concerns about its financial stability. The absence of disclosed revenue figures makes it challenging to assess overall market position, but the company operates in the wellness industry, which has potential for growth.
AI-generated summary · Generated 15/08/2026
Virksomhedens formål er at drive virksomhed med Coaching og anden personlig udvikling, samt enhver virksomhed i relation hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 1 mio. | 37 t. | 315 t. | 137 t. | 2 | |
| 202401/10/2023 – 30/09/2024 | 1.2 mio. | 24 t. | 392 t. | 100 t. | 2 | |
| 202301/10/2022 – 30/09/2023 | 1.1 mio. | -82 t. | 323 t. | 77 t. | 3 | |
| 202201/10/2021 – 30/09/2022 | 1.2 mio. | 52 t. | 241 t. | 158 t. | 2 |
Compared to 357 companies in Drift af dagspa, saunaer og dampbade
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of Keep Smiling ApS is 42119830.
Keep Smiling ApS is owned by Keep Smiling Holding ApS and Youzone ApS.
The management of Keep Smiling ApS consists of Michelle Dyrbjerg Vesterby.
In 2025, Keep Smiling ApS reported a gross profit of DKK 1,049,438.
Keep Smiling ApS had 4 employees in 2026 according to the Danish CVR register.
Keep Smiling ApS was founded on 8 February 2021.
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As of September 1, 2026, Keep Smiling Holding ApS is registered as an owner of Keep Smiling ApS with an ownership share of 66%.
As of September 1, 2026, Youzone ApS is registered as an owner of Keep Smiling ApS with an ownership share of 25%.
Keep Smiling ApS has published its annual report for 2025. Gross profit came to DKK 1,049,438, and the net result was DKK 36,963.
On October 30, 2025, the company changed its name from Vesterby Coaching ApS to Keep Smiling ApS.
Keep Smiling ApS has published its annual report for 2024. Gross profit came to DKK 1,239,375, and the net result was DKK 23,520.
Keep Smiling ApS has published its annual report for 2023. Gross profit came to DKK 1,052,168, and the net result was DKK -81,536.
Keep Smiling ApS has published its annual report for 2022. Gross profit came to DKK 1,160,616, and the net result was DKK 51,591.
Keep Smiling ApS has published its interim report for the period February 8, 2021 to September 30, 2021.
As of February 8, 2021, Michelle Dyrbjerg Vesterby is registered as adm. dir. of Keep Smiling ApS.
Keep Smiling ApS was founded on February 8, 2021.
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