Owners, management and financials
CVR: 41845821
Secondary names: Apeer ApS, Apeer Care ApS, Refleect ApS
Previous names: ansvarlig.dk - FULD ONLINE SERVICE ApS, Embrace ApS
DKK -2,879,015
Gross profit
Net result: DKK -6,039,437
FOGED HOLDING ApS (66,66-89,99%), FBHolding ApS (5-9,99%)
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CVR · view owners
Frank Foged Birkegaard
CVR · view management
Active
Founded 13 November 2020
CVR · view overview
3 employees
Annual report 2025 · average
Owner registered: FOGED HOLDING ApS
CVR · 11/07/2025
View the full event history
Apeer Beauty ApS is a Danish company of the type Anpartsselskab based in Kolding, founded in 2020. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The company was previously named Embrace ApS and ansvarlig.dk - FULD ONLINE SERVICE ApS. The management consists of Frank Foged Birkegaard. The company is owned by FOGED HOLDING ApS, FBHolding ApS and Emvic ApS. According to the 2025 annual report, the company had an average of 3 employees. In 2025, the company reported a gross profit of DKK -2,879,015 and a net result of DKK -6,039,437 compared with DKK -4,205,964 the year before. Equity in the 2025 report amounted to DKK -4,944,847.
Selskabets formål er at udøve virksomhed med handel og produktion af kosmetik produkter, herunder private label indenfor personal care samt aktiviteter i tilknytninger hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | -2.9 mio. | -6 mio. | 6.9 mio. | -4.9 mio. | 3 | |
| 202401/07/2023 – 30/06/2024 | -2.4 mio. | -4.2 mio. | 9.6 mio. | 1.1 mio. | 4 |
Compared to 279 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
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Set up monitoringThe CVR number of Apeer Beauty ApS is 41845821.
Apeer Beauty ApS is owned by FOGED HOLDING ApS, FBHolding ApS and Emvic ApS.
The management of Apeer Beauty ApS consists of Frank Foged Birkegaard.
In 2025, Apeer Beauty ApS reported a gross profit of DKK -2,879,015.
Apeer Beauty ApS had an average of 3 employees in the 2025 financial year according to the annual report.
Apeer Beauty ApS was founded on 13 November 2020.
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Apeer Beauty ApS has published its annual report for 2025. Gross profit came to DKK -2,879,015, and the net result was DKK -6,039,437.
As of July 11, 2025, FOGED HOLDING ApS is registered as an owner of Apeer Beauty ApS with an ownership share of 66%.
As of July 11, 2025, FBHolding ApS is registered as an owner of Apeer Beauty ApS with an ownership share of 5%.
Apeer Beauty ApS has published its annual report for 2024. Gross profit came to DKK -2,357,259, and the net result was DKK -4,205,964.
Apeer Beauty ApS has published its interim report for the period January 1, 2022 – June 30, 2023.
As of April 27, 2023, Emvic ApS is registered as an owner of Apeer Beauty ApS with an ownership share of 10%.
On January 8, 2023, the company changed its name from Embrace ApS to Apeer Beauty ApS.
Apeer Beauty ApS has published its interim report for the period November 13, 2020 – December 31, 2021.
On March 17, 2022, the company changed its name from ansvarlig.dk - FULD ONLINE SERVICE ApS to Embrace ApS.
As of December 17, 2021, Frank Foged Birkegaard is registered as director of Apeer Beauty ApS.
As of December 17, 2021, Lotte Brynning Holm has stepped down as director of Apeer Beauty ApS.
As of November 13, 2020, Lotte Brynning Holm is registered as director of Apeer Beauty ApS.
Apeer Beauty ApS was founded on November 13, 2020.
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