Owners, management and financials
CVR: 41727772
Previous names: Noella Aarhus ApS, Estelle ApS
DKK -50,451
Gross profit
Net result: DKK -57,944
MIKAEL ØVAD HOLDING ApS (50-66,65%), Lau K. Knudsen Capital ApS (50-66,65%)
CVR · view owners
Lau Kjær Knudsen
CVR · view management
Active
Founded 1 October 2020
CVR · view overview
1 employee
CVR · 2023
Name registered: Noella Fashion NO ApS
CVR · 25/09/2025
View the full event history
Noella Fashion NO ApS is a Danish company of the type Anpartsselskab based in Aalborg SV, founded in 2020. The company is registered under the industry Detailhandel med tøj. The company was previously named Estelle ApS and Noella Aarhus ApS. The management consists of Lau Kjær Knudsen. The company is owned by MIKAEL ØVAD HOLDING ApS and Lau K. Knudsen Capital ApS. The company has 1 employee (2023). In 2025, the company reported a gross profit of DKK -50,451 and a net result of DKK -57,944 compared with DKK -27,270 the year before. Equity in the 2025 report amounted to DKK -1,595,122.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/05/2024 – 30/04/2025 | -50 t. | -58 t. | 479 t. | -1.6 mio. | 0 | |
| 202401/05/2023 – 30/04/2024 | -14 t. | -27 t. | 476 t. | -1.5 mio. | 0 | |
| 202301/05/2022 – 30/04/2023 | 110 t. | -654 t. | 435 t. | -1.5 mio. | 2 | |
| 202201/05/2021 – 30/04/2022 | 83 t. | -743 t. | 1.1 mio. | -855 t. | 1 |
Compared to 1.536 companies in Detailhandel med tøj
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of Noella Fashion NO ApS is 41727772.
Noella Fashion NO ApS is owned by MIKAEL ØVAD HOLDING ApS and Lau K. Knudsen Capital ApS.
The management of Noella Fashion NO ApS consists of Lau Kjær Knudsen.
In 2025, Noella Fashion NO ApS reported a gross profit of DKK -50,451.
Noella Fashion NO ApS had 1 employee in 2023 according to the Danish CVR register.
Noella Fashion NO ApS was founded on 1 October 2020.
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Noella Fashion NO ApS has published its interim report for the period May 1, 2025 to December 31, 2025.
On September 25, 2025, the company changed its name from Estelle ApS to Noella Fashion NO ApS.
Noella Fashion NO ApS has published its annual report for 2025. Gross profit came to DKK -50,451, and the net result was DKK -57,944.
Noella Fashion NO ApS has published its annual report for 2024. Gross profit came to DKK -14,276, and the net result was DKK -27,270.
Noella Fashion NO ApS has published its annual report for 2023. Gross profit came to DKK 109,659, and the net result was DKK -654,468.
On May 10, 2023, the company changed its name from Noella Aarhus ApS to Estelle ApS.
Noella Fashion NO ApS has published its annual report for 2022. Gross profit came to DKK 83,165, and the net result was DKK -742,513.
Noella Fashion NO ApS has published its interim report for the period October 1, 2020 to April 30, 2021.
As of October 1, 2020, Lau Kjær Knudsen is registered as director of Noella Fashion NO ApS.
As of October 1, 2020, MIKAEL ØVAD HOLDING ApS is registered as an owner of Noella Fashion NO ApS with an ownership share of 50%.
As of October 1, 2020, Lau K. Knudsen Capital ApS is registered as an owner of Noella Fashion NO ApS with an ownership share of 50%.
Noella Fashion NO ApS was founded on October 1, 2020.
Selskabets formål er besidde kapitalandele i datterselskaber og associerede selskaber samt at drive investeringsvirksomhed samt enhver i forbindelse hermed beslægtet virksomhed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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