Owners, management and financials
CVR: 41664657
Secondary names: Sjovinisten ApS
Previous names: Covin-19 ApS, Sjovinisten ApS
DKK 2,322,624
Gross profit
Net result: DKK 191,024
LECOQ HOLDING ApS (50-66,65%), Pinna Holding ApS (50-66,65%)
CVR · view owners
Mattias Fuglsang Pinna
CVR · view management
Active
Founded 4 September 2020
CVR · view overview
25 employees
CVR · 2026
Name registered: Ugly ApS
CVR · 31/10/2024
View the full event history
Ugly ApS is a Danish company of the type Anpartsselskab based in Aarhus C, founded in 2020. The company is registered under the industry Udskænkning af alkoholiske drikkevarer. The company was previously named Sjovinisten ApS and Covin-19 ApS. The management consists of Mattias Fuglsang Pinna. The company is owned by LECOQ HOLDING ApS and Pinna Holding ApS. The company has 25 employees (2026). In 2025, the company reported a gross profit of DKK 2,322,624 and a net result of DKK 191,024 compared with DKK -143,440 the year before. Equity in the 2025 report amounted to DKK -510,691.
Source: annual report 2025, Danish Business Authority
Ugly ApS has shown a fluctuating financial trajectory since its inception in 2020, with gross profit increasing from 1,026,091 DKK in 2022 to 2,322,624 DKK in 2025. However, profitability remains a concern, as the company reported a profit of only 191,024 DKK in 2025 after experiencing losses in previous years, indicating ongoing challenges in achieving sustainable profitability. The equity position is negative, with -510,691 DKK in 2025, raising concerns about financial stability and potential debt obligations. Despite these challenges, the company's growth in gross profit suggests a potential for recovery within the alcoholic beverage industry, although it remains relatively small and may face competitive pressures.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive café og dermed forbundet aktivitet.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 2.3 mio. | 191 t. | 2.3 mio. | -511 t. | 5 | |
| 202401/07/2023 – 30/06/2024 | 1.2 mio. | -143 t. | 1.8 mio. | -702 t. | 3 | |
| 202301/07/2022 – 30/06/2023 | 1.1 mio. | -213 t. | 1.8 mio. | -558 t. | 3 | |
| 202201/07/2021 – 30/06/2022 | 1 mio. | 6 t. | 1.9 mio. | -345 t. | 2 |
Compared to 1.087 companies in Udskænkning af alkoholiske drikkevarer
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of Ugly ApS is 41664657.
Ugly ApS is owned by LECOQ HOLDING ApS and Pinna Holding ApS.
The management of Ugly ApS consists of Mattias Fuglsang Pinna.
In 2025, Ugly ApS reported a gross profit of DKK 2,322,624.
Ugly ApS had 25 employees in 2026 according to the Danish CVR register.
Ugly ApS was founded on 4 September 2020.
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Ugly ApS has published its annual report for 2025. Gross profit came to DKK 2,322,624, and the net result was DKK 191,024.
Ugly ApS has published its annual report for 2024. Gross profit came to DKK 1,205,987, and the net result was DKK -143,440.
On October 31, 2024, the company changed its name from Sjovinisten ApS to Ugly ApS.
Ugly ApS has published its annual report for 2023. Gross profit came to DKK 1,066,343, and the net result was DKK -213,356.
Ugly ApS has published its annual report for 2022. Gross profit came to DKK 1,026,091, and the net result was DKK 6,238.
Ugly ApS has published its interim report for the period September 4, 2020 to June 30, 2021.
On November 3, 2020, the company changed its name from Covin-19 ApS to Sjovinisten ApS.
As of September 4, 2020, Mattias Fuglsang Pinna is registered as director of Ugly ApS.
As of September 4, 2020, LECOQ HOLDING ApS is registered as an owner of Ugly ApS with an ownership share of 50%.
As of September 4, 2020, Pinna Holding ApS is registered as an owner of Ugly ApS with an ownership share of 50%.
Ugly ApS was founded on September 4, 2020.
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