CVR: 41663316
DKK 1,389,634
Gross profit
Net result: DKK 30,725
R!CH Holding ApS
CVR · view ownership and management
Owner registered: R!CH Holding ApS
CVR · 04/04/2024
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LURI ApS is a Danish company of the type Anpartsselskab based in Frederiksberg C, founded in 2020. The company is registered under the industry Virksomhedsrådgivning og anden ledelsesrådgivning. The management consists of Mads Marthinsen Petersen. The company is owned by R!CH Holding ApS. In 2025, the company reported a gross profit of DKK 1,389,634 and a net result of DKK 30,725 compared with DKK 12,283 the year before. Equity in the 2025 report amounted to DKK 580,523.
Source: annual report 2025, Danish Business Authority
LURI ApS demonstrates a fluctuating financial trajectory since its inception in 2020, with notable gross profits peaking at 1,267,988 DKK in 2022 before declining to 1,389,634 DKK in 2025. Profitability has shown improvement, rising from 12,283 DKK in 2024 to 30,725 DKK in 2025, indicating a positive trend despite the revenue figures being undisclosed. The company's equity position has strengthened, increasing from 478,574 DKK in 2022 to 580,523 DKK in 2025, which suggests a solid foundation for future growth. However, the lack of revenue transparency and the significant fluctuations in gross profit raise concerns about stability within the competitive consulting industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive konsulentvirksomhed med speciale i salg, produktion, optimering, ejendomme scout samt enhver i forbindelse med hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
Compared to 11.554 companies in Virksomhedsrådgivning og anden ledelsesrådgivning
Comparison is based on industry median values
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Set up monitoringLURI ApS was founded on 9 September 2020.
LURI ApS is registered under the industry Virksomhedsrådgivning og anden ledelsesrådgivning (industry code 702000).
LURI ApS is owned by R!CH Holding ApS.
In 2025, LURI ApS reported a gross profit of DKK 1,389,634.
The management of LURI ApS consists of Mads Marthinsen Petersen.
LURI ApS is located at H.C. Ørsteds Vej 50A 2. tv, 1879 Frederiksberg C.
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LURI ApS has published its annual report for 2025. Gross profit came to DKK 1,389,634, and the net result was DKK 30,725.
LURI ApS has published its annual report for 2024. Gross profit came to DKK 899,913, and the net result was DKK 12,283.
As of April 4, 2024, R!CH Holding ApS is registered as an owner of LURI ApS with an ownership share of 100%.
LURI ApS has published its annual report for 2023. Gross profit came to DKK 894,166, and the net result was DKK 298,742.
LURI ApS has published its annual report for 2022. Gross profit came to DKK 1,267,988,000, and the net result was DKK 281,346,000.
LURI ApS has published its interim report for the period September 9, 2020 – December 31, 2021.
As of September 9, 2020, Mads Marthinsen Petersen is registered as director of LURI ApS.
LURI ApS was founded on September 9, 2020.
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