Owners, management and financials
CVR: 41617780
Previous names: Livsstilshuset Anemone ApS
DKK 811,188
Gross profit
Net result: DKK -71,502
Benny Bech Faurbye Jørgensen (50-66,65%), Aino Lene Bech Faurbye (50-66,65%)
CVR · view owners
Aino Lene Bech Faurbye
CVR · view management
Active
Founded 21 August 2020
CVR · view overview
7 employees
CVR · 2026
Owner registered: Benny Bech Faurbye Jørgensen
CVR · 01/09/2026
View the full event history
CHOICE ApS is a Danish company of the type Anpartsselskab based in Esbjerg N, founded in 2020. The company is registered under the industry Drift af fitnesscentre. The company was previously named Livsstilshuset Anemone ApS. The management consists of Aino Lene Bech Faurbye. The company is owned by Benny Bech Faurbye Jørgensen and Aino Lene Bech Faurbye. The company has 7 employees (2026). In 2025, the company reported a gross profit of DKK 811,188 and a net result of DKK -71,502 compared with DKK 109,251 the year before. Equity in the 2025 report amounted to DKK 107,539.
Selskabets formål er at drive virksomhed med personlig træning, kostvejledning og coaching.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 811K | -72K | 553K | 108K | 2 | |
| 202401/01/2024 – 31/12/2024 | 886K | 109K | 635K | 179K | 2 | |
| 202301/01/2023 – 31/12/2023 | 549K | 7K | 495K | 70K | 1 | |
| 202201/01/2022 – 31/12/2022 | 686K | 162K | 523K | 63K | 1 | |
| 202101/01/2021 – 31/12/2021 | 207K | -34K | 445K | -99K | 1 |
Compared to 520 companies in Drift af fitnesscentre
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of CHOICE ApS is 41617780.
CHOICE ApS is owned by Benny Bech Faurbye Jørgensen and Aino Lene Bech Faurbye.
The management of CHOICE ApS consists of Aino Lene Bech Faurbye.
In 2025, CHOICE ApS reported a gross profit of DKK 811,188.
CHOICE ApS had 7 employees in 2026 according to the Danish CVR register.
CHOICE ApS was founded on 21 August 2020.
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As of September 1, 2026, Benny Bech Faurbye Jørgensen is registered as an owner of CHOICE ApS with an ownership share of 50%.
As of September 1, 2026, Aino Lene Bech Faurbye is registered as an owner of CHOICE ApS with an ownership share of 50%.
CHOICE ApS has published its annual report for 2025. Gross profit came to DKK 811,188, and the net result was DKK -71,502.
CHOICE ApS has published its annual report for 2024. Gross profit came to DKK 886,091, and the net result was DKK 109,251.
CHOICE ApS has published its annual report for 2023. Gross profit came to DKK 549,373, and the net result was DKK 7,023.
As of July 7, 2023, Aino Lene Bech Faurbye is registered as adm. dir. of CHOICE ApS.
As of July 7, 2023, Benny Bech Faurbye Jørgensen has stepped down as adm. dir. of CHOICE ApS.
CHOICE ApS has published its annual report for 2022. Gross profit came to DKK 686,300, and the net result was DKK 161,880.
CHOICE ApS has published its annual report for 2021. Gross profit came to DKK 206,706, and the net result was DKK -33,895.
CHOICE ApS has published its interim report for the period August 21, 2020 to December 31, 2020.
On August 27, 2020, the company changed its name from Livsstilshuset Anemone ApS to CHOICE ApS.
As of August 21, 2020, Benny Bech Faurbye Jørgensen is registered as adm. dir. of CHOICE ApS.
CHOICE ApS was founded on August 21, 2020.
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