Owners, management and financials
CVR: 41455241
DKK 3,052,997
Gross profit
Net result: DKK -23,918
Brian Sandager Madsen (66,66-89,99%), SLN GROUP ApS (10-14,99%)
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Brian Sandager Madsen
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Active
Founded 19 June 2020
CVR · view overview
11 employees
Annual report 2025 · average
Owner registered: Brian Sandager Madsen
CVR · 18/02/2026
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BSM Reklame ApS is a Danish company of the type Anpartsselskab based in Vejle, founded in 2020. The company is registered under the industry Planlægning og design af reklamekampagner. The management consists of Brian Sandager Madsen. The company is owned by Brian Sandager Madsen, SLN GROUP ApS and Masilie Holding ApS. According to the 2025 annual report, the company had an average of 11 employees. In 2025, the company reported a gross profit of DKK 3,052,997 and a net result of DKK -23,918 compared with DKK 302,007 the year before. Equity in the 2025 report amounted to DKK 487,862.
Source: annual report 2025, Danish Business Authority
The financial health of BSM Reklame ApS shows a mixed trajectory, with gross profit steadily increasing from 1,713,891 DKK in 2021 to 3,052,997 DKK in 2025, indicating growth in operational efficiency. However, profitability has fluctuated, with a notable loss of 23,918 DKK in 2025 after achieving a profit of 302,007 DKK in 2024. Equity has remained relatively stable, ending at 487,862 DKK in 2025, which suggests a solid capital base but raises concerns about the company's ability to maintain profitability amidst rising costs or operational challenges. As a relatively new player in the advertising campaign planning and design industry, BSM Reklame ApS is positioned for growth, but it must address its profitability issues to enhance its competitive standing.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive reklamebureau, herunder beskæftigelse inden for grafisk design, samt al hermed efter direktionens skøn beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.1 mio. | -24 t. | 1.5 mio. | 488 t. | 11 | |
| 202401/01/2024 – 31/12/2024 | 3 mio. | 302 t. | 1.3 mio. | 512 t. | 11 | |
| 202301/01/2023 – 31/12/2023 | 2.6 mio. | 5 t. | 1.3 mio. | 210 t. | 9 | |
| 202201/01/2022 – 31/12/2022 | 2 mio. | 4 t. | 1 mio. | 205 t. | 7 | |
| 202101/01/2021 – 31/12/2021 | 1.7 mio. | 146 t. | 761 t. | 201 t. | 6 | |
| 202001/01/2020 – 31/12/2020 | 1.1 mio. | -115 t. | 567 t. | 55 t. | 3 |
Compared to 1.833 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Set up monitoringThe CVR number of BSM Reklame ApS is 41455241.
BSM Reklame ApS is owned by Brian Sandager Madsen, SLN GROUP ApS and Masilie Holding ApS.
The management of BSM Reklame ApS consists of Brian Sandager Madsen.
In 2025, BSM Reklame ApS reported a gross profit of DKK 3,052,997.
BSM Reklame ApS had an average of 11 employees in the 2025 financial year according to the annual report.
BSM Reklame ApS was founded on 19 June 2020.
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BSM Reklame ApS has published its annual report for 2025. Gross profit came to DKK 3,052,997, and the net result was DKK -23,918.
Contact info changed: new phone: 70115156, new email: [email protected], new website: www.bsm-reklame.dk (May 25, 2026).
Contact info changed: new phone: 70115156, new email: [email protected], new website: www.bsm-reklame.dk (February 24, 2026).
As of February 18, 2026, Brian Sandager Madsen is registered as an owner of BSM Reklame ApS with an ownership share of 66%.
As of February 18, 2026, SLN GROUP ApS is registered as an owner of BSM Reklame ApS with an ownership share of 10%.
As of February 18, 2026, Masilie Holding ApS is registered as an owner of BSM Reklame ApS with an ownership share of 10%.
BSM Reklame ApS has published its annual report for 2024. Gross profit came to DKK 2,977,229, and the net result was DKK 302,007.
BSM Reklame ApS has published its annual report for 2023. Gross profit came to DKK 2,618,522, and the net result was DKK 4,689.
BSM Reklame ApS has published its annual report for 2022. Gross profit came to DKK 1,994,301, and the net result was DKK 3,886.
BSM Reklame ApS has published its annual report for 2021. Gross profit came to DKK 1,713,891, and the net result was DKK 146,009.
BSM Reklame ApS has published its annual report for 2020. Gross profit came to DKK 1,063,122, and the net result was DKK -114,817.
As of June 19, 2020, Brian Sandager Madsen is registered as director of BSM Reklame ApS.
BSM Reklame ApS was founded on June 19, 2020.
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