CVR: 41348607
DKK 3,838,194
Revenue
Net result: DKK 13,001
Aliasghar Noory, Mohammad Hossein Darafshi
CVR · view ownership and management
Director registered: Aliasghar Noory
CVR · 11/05/2020
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Selected Flowers ApS is a Danish company of the type Anpartsselskab based in Søborg, founded in 2020. The company is registered under the industry Detailhandel med blomster og planter. The management consists of Aliasghar Noory and Mohammad Hossein Darafshi. The company is owned by Aliasghar Noory and Mohammad Hossein Darafshi. In 2025, the company reported revenue of DKK 3,838,194 and a net result of DKK 13,001 compared with DKK 10,327 the year before. Equity in the 2025 report amounted to DKK 53,001.
Source: annual report 2025, Danish Business Authority
The financial health of Selected Flowers ApS shows a mixed trajectory, with fluctuating revenues and profits over the past five years. In 2025, revenue decreased to 3,838,194 DKK from a peak of 4,091,801 DKK in 2023, while profit margins remain low, with only 13,001 DKK reported in 2025. The company's equity has significantly declined from 255,901 DKK in 2021 to 53,001 DKK in 2025, raising concerns about its financial stability. Despite being a player in the flower and plant retail industry, the company's declining equity and profitability suggest challenges in maintaining a competitive position.
AI-generated summary · Generated 01/07/2026
Virksomhedens formål er drift af blomsterbutik og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.8 mio. | 13 t. | 1.2 mio. | 53 t. | 3 | |
| 202401/01/2024 – 31/12/2024 | 3.4 mio. | 10 t. | 1 mio. | 50 t. | 3 | |
| 202301/01/2023 – 31/12/2023 | 4.1 mio. | 58 t. | 1.1 mio. | 98 t. | - | |
| 202201/01/2022 – 31/12/2022 | 3.4 mio. | 26 t. | 987 t. | 66 t. | - | |
| 202101/01/2021 – 31/12/2021 | 3 mio. | 56 t. | 935 t. | 256 t. | - |
Compared to 314 companies in Detailhandel med blomster og planter
Comparison is based on industry median values
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Read about the CDS scoreSelected Flowers ApS was founded on 11 May 2020.
Selected Flowers ApS is registered under the industry Detailhandel med blomster og planter (industry code 477610).
Selected Flowers ApS is owned by Aliasghar Noory and Mohammad Hossein Darafshi.
In 2025, Selected Flowers ApS reported revenue of DKK 3,838,194.
The management of Selected Flowers ApS consists of Aliasghar Noory and Mohammad Hossein Darafshi.
Selected Flowers ApS is located at Søborg Hovedgade 93 st. 1, 2860 Søborg.
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Selected Flowers ApS has published its annual report for 2025. Revenue came to DKK 3,838,194, and the net result was DKK 13,001.
Selected Flowers ApS has published its annual report for 2024. Revenue came to DKK 3,434,763, and the net result was DKK 10,327.
Selected Flowers ApS has published its annual report for 2023. Revenue came to DKK 4,091,801, and the net result was DKK 58,333.
Selected Flowers ApS has published its annual report for 2022. Revenue came to DKK 3,353,588, and the net result was DKK 25,969.
Selected Flowers ApS has published its annual report for 2021. Revenue came to DKK 3,034,302, and the net result was DKK 55,573.
Selected Flowers ApS has published its interim report for the period May 11, 2020 – December 31, 2020.
As of May 11, 2020, Aliasghar Noory is registered as director of Selected Flowers ApS.
As of May 11, 2020, Mohammad Hossein Darafshi is registered as director of Selected Flowers ApS.
As of May 11, 2020, Aliasghar Noory is registered as an owner of Selected Flowers ApS with an ownership share of 50%.
As of May 11, 2020, Mohammad Hossein Darafshi is registered as an owner of Selected Flowers ApS with an ownership share of 50%.
Selected Flowers ApS was founded on May 11, 2020.
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