Owners, management and financials
CVR: 41250631
Secondary names: The Comarché ApS, Comarché Lab ApS, Comarché Journal ApS
Previous names: Comarché ApS
DKK 58,497
Gross profit
Net result: DKK -1,996,095
TOMORROW MANAGEMENT ApS (33,33-49,99%), Engberg Holding ApS (10-14,99%)
3 more
CVR · view owners
Anne Marie Mondrup Rasmussen
CVR · view management
Active
Founded 17 March 2020
CVR · view overview
1 employee
CVR · 2026
Director role ended: Peter Dam-Johnsen
CVR · 13/03/2026
View the full event history
BetterChoice ApS is a Danish company of the type Anpartsselskab based in København N, founded in 2020. The company is registered under the industry Computerprogrammering. The company was previously named Comarché ApS. The management consists of Anne Marie Mondrup Rasmussen. The company's owners include TOMORROW MANAGEMENT ApS, Engberg Holding ApS and HA Group Holding ApS. The company has 1 employee (2026). In 2025, the company reported a gross profit of DKK 58,497 and a net result of DKK -1,996,095 compared with DKK -1,648,413 the year before. Equity in the 2025 report amounted to DKK -3,970,562.
Selskabets formål er at skabe et gennemsigtigt og objektivt scoring system for måling af bæredygtighed i produkter på verdensplan, samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 58 t. | -2 mio. | 2.5 mio. | -4 mio. | 4 | |
| 202401/01/2024 – 31/12/2024 | -121 t. | -1.6 mio. | 2.1 mio. | -2 mio. | 2 | |
| 202301/01/2023 – 31/12/2023 | -756 t. | -459 t. | 2.6 mio. | -326 t. | 1 | |
| 202201/01/2022 – 31/12/2022 | -37 t. | -368 t. | 236 t. | -717 t. | 1 | |
| 202101/01/2021 – 31/12/2021 | -308 t. | -370 t. | 180 t. | -349 t. | 1 |
Compared to 4.553 companies in Computerprogrammering
Comparison is based on industry median values
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Set up monitoringThe CVR number of BetterChoice ApS is 41250631.
The owners of BetterChoice ApS include TOMORROW MANAGEMENT ApS, Engberg Holding ApS and HA Group Holding ApS.
The management of BetterChoice ApS consists of Anne Marie Mondrup Rasmussen.
In 2025, BetterChoice ApS reported a gross profit of DKK 58,497.
BetterChoice ApS had 1 employee in 2026 according to the Danish CVR register.
BetterChoice ApS was founded on 17 March 2020.
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Contact info changed: new phone: 31151218, new email: [email protected], new website: www.betterchoice.today (August 23, 2026).
BetterChoice ApS has published its annual report for 2025. Gross profit came to DKK 58,497, and the net result was DKK -1,996,095.
Contact info changed: new phone: 31151218, new email: [email protected], new website: www.betterchoice.today (March 17, 2026).
As of March 13, 2026, Peter Dam-Johnsen has stepped down as director of BetterChoice ApS.
BetterChoice ApS has published its annual report for 2024. Gross profit came to DKK -120,787, and the net result was DKK -1,648,413.
As of May 22, 2025, Engberg Holding ApS is registered as an owner of BetterChoice ApS with an ownership share of 10%.
As of May 22, 2025, HA Group Holding ApS is registered as an owner of BetterChoice ApS with an ownership share of 15%.
As of May 22, 2025, Pilen DJ Holding ApS is registered as an owner of BetterChoice ApS with an ownership share of 20%.
As of November 21, 2024, Anne Marie Mondrup Rasmussen is registered as adm. dir. of BetterChoice ApS.
As of November 20, 2024, Anne Marie Mondrup Rasmussen has stepped down as director of BetterChoice ApS.
As of November 20, 2024, Marie Engberg Sørensen has stepped down as adm. dir. of BetterChoice ApS.
BetterChoice ApS has published its annual report for 2023. Gross profit came to DKK -756,389, and the net result was DKK -458,863.
As of June 5, 2024, Peter Dam-Johnsen is registered as director of BetterChoice ApS.
BetterChoice ApS has published its annual report for 2022. Gross profit came to DKK -36,589, and the net result was DKK -367,526.
On June 18, 2023, the company changed its name from Comarché ApS to BetterChoice ApS.
As of April 13, 2023, TOMORROW MANAGEMENT ApS is registered as an owner of BetterChoice ApS with an ownership share of 33%.
As of April 13, 2023, is registered as an owner of BetterChoice ApS with an ownership share of 10%.
As of December 4, 2022, Anders Linneman Hjarnaa has stepped down as director of BetterChoice ApS.
BetterChoice ApS has published its annual report for 2021. Gross profit came to DKK -307,595, and the net result was DKK -369,626.
BetterChoice ApS has published its interim report for the period March 17, 2020 to December 31, 2020.
As of March 17, 2020, Anders Linneman Hjarnaa is registered as director of BetterChoice ApS.
As of March 17, 2020, Anne Marie Mondrup Rasmussen is registered as director of BetterChoice ApS.
As of March 17, 2020, Marie Engberg Sørensen is registered as adm. dir. of BetterChoice ApS.
BetterChoice ApS was founded on March 17, 2020.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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