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BetterChoice ApS

CVR: 41250631

Micro companyEstablished (6 yrs)Loss-making

Secondary names: The Comarché ApS, Comarché Lab ApS, Comarché Journal ApS

Previous names: Comarché ApS

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About BetterChoice ApS

BetterChoice ApS is a Danish company of the type Anpartsselskab based in København N, founded in 2020. The company is registered under the industry Drift af portaler til internettet. The company was previously named Comarché ApS. The management consists of Anne Marie Mondrup Rasmussen. The company's owners include TOMORROW MANAGEMENT ApS, Engberg Holding ApS and HA Group Holding ApS. In 2025, the company reported a gross profit of DKK 58,497 and a net result of DKK -1,996,095 compared with DKK -1,648,413 the year before. Equity amounted to DKK -3,970,562.

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Overview

Company type
APS
Anpartsselskab
Address
c/o Anne Marie Mondrup Rasmussen, Elmegade 10 4. th, 2200 København N
KØBENHAVN
2200 København N
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Founded
17.3.2020

Details

Industry
Drift af portaler til internettet
Code: 639100
Capital
45.002 kr.

Contact

Advertising protected
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Email
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Website
www.betterchoice.today

Purpose

Selskabets formål er at skabe et gennemsigtigt og objektivt scoring system for måling af bæredygtighed i produkter på verdensplan, samt enhver i forbindelse hermed stående virksomhed.

Location

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Financials

YearGross ProfitProfit/LossTotal AssetsEquityEmployeesReport
202558 t.-2 mio.2.5 mio.-4 mio.4
2024-121 t.-1.6 mio.2.1 mio.-2 mio.2
2023-756 t.-459 t.2.6 mio.-326 t.1
2022-37 t.-368 t.236 t.-717 t.1
2021-308 t.-370 t.180 t.-349 t.1

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Industry Benchmarks

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Compared to 446 companies in Drift af portaler til internettet

Employees
Company4
Industry median4
About average
Equity ratio
Company-159.4%
Industry median65.0%
100% below

Comparison is based on industry median values

Ownership

Owners
TOMORROW MANAGEMENT ApS
CVR: 32324266
33,33-49,99%
Engberg Holding ApS
CVR: 38366289
10-14,99%
HA Group Holding ApS
CVR: 41852364
15-19,99%
BetterChoice ApS
CVR: 41250631

Management

Directors

Anne Marie Mondrup Rasmussen(ADM. DIR.)

PEP screening

Screen owners and management against the Danish FSA's official PEP lists

Founders

TOUCH PRODUCTION ApS
TOMORROW MANAGEMENT ApS
Engberg Holding ApS

Production units (1)

BetterChoice ApS
P-no: 1025677974
Elmegade 10 4. th, 2200, København N
Drift af portaler til internettet

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History

23 events
2026
BetterChoice ApS: The 2025 annual report is outJun 29, 2026

BetterChoice ApS has published its annual report for 2025. Gross profit came to DKK 58,497, and the net result was DKK -1,996,095.

BetterChoice ApS updates contact informationMar 17, 2026

Contact info changed: new phone: 31151218, new email: [email protected], new website: www.betterchoice.today (March 17, 2026).

Peter Dam-Johnsen steps down as director of BetterChoice ApSMar 13, 2026

As of March 13, 2026, Peter Dam-Johnsen has stepped down as director of BetterChoice ApS.

2025
BetterChoice ApS: The 2024 annual report is outJul 18, 2025

BetterChoice ApS has published its annual report for 2024. Gross profit came to DKK -120,787, and the net result was DKK -1,648,413.

Engberg Holding ApS registered as owner of BetterChoice ApSMay 22, 2025

As of May 22, 2025, Engberg Holding ApS is registered as an owner of BetterChoice ApS with an ownership share of 10%.

HA Group Holding ApS registered as owner of BetterChoice ApSMay 22, 2025

As of May 22, 2025, HA Group Holding ApS is registered as an owner of BetterChoice ApS with an ownership share of 15%.

Pilen DJ Holding ApS registered as owner of BetterChoice ApSMay 22, 2025

As of May 22, 2025, Pilen DJ Holding ApS is registered as an owner of BetterChoice ApS with an ownership share of 20%.

2024
Anne Marie Mondrup Rasmussen joins BetterChoice ApS as adm. dir.Nov 21, 2024

As of November 21, 2024, Anne Marie Mondrup Rasmussen is registered as adm. dir. of BetterChoice ApS.

Anne Marie Mondrup Rasmussen steps down as director of BetterChoice ApSNov 20, 2024

As of November 20, 2024, Anne Marie Mondrup Rasmussen has stepped down as director of BetterChoice ApS.

Marie Engberg Sørensen steps down as adm. dir. of BetterChoice ApSNov 20, 2024

As of November 20, 2024, Marie Engberg Sørensen has stepped down as adm. dir. of BetterChoice ApS.

BetterChoice ApS: The 2023 annual report is outJul 12, 2024

BetterChoice ApS has published its annual report for 2023. Gross profit came to DKK -756,389, and the net result was DKK -458,863.

Peter Dam-Johnsen joins BetterChoice ApS as directorJun 5, 2024

As of June 5, 2024, Peter Dam-Johnsen is registered as director of BetterChoice ApS.

2023
BetterChoice ApS: The 2022 annual report is outJul 18, 2023

BetterChoice ApS has published its annual report for 2022. Gross profit came to DKK -36,589, and the net result was DKK -367,526.

Comarché ApS changes name to BetterChoice ApSJun 18, 2023

On June 18, 2023, the company changed its name from Comarché ApS to BetterChoice ApS.

TOMORROW MANAGEMENT ApS registered as owner of BetterChoice ApSApr 13, 2023

As of April 13, 2023, TOMORROW MANAGEMENT ApS is registered as an owner of BetterChoice ApS with an ownership share of 33%.

Registered as owner of BetterChoice ApSApr 13, 2023

As of April 13, 2023, is registered as an owner of BetterChoice ApS with an ownership share of 10%.

2022
Anders Linneman Hjarnaa steps down as director of BetterChoice ApSDec 4, 2022

As of December 4, 2022, Anders Linneman Hjarnaa has stepped down as director of BetterChoice ApS.

BetterChoice ApS: The 2021 annual report is outJun 30, 2022

BetterChoice ApS has published its annual report for 2021. Gross profit came to DKK -307,595, and the net result was DKK -369,626.

2021
BetterChoice ApS publishes interim reportJul 14, 2021

BetterChoice ApS has published its interim report for the period March 17, 2020 – December 31, 2020.

2020
Anders Linneman Hjarnaa joins BetterChoice ApS as directorMar 17, 2020

As of March 17, 2020, Anders Linneman Hjarnaa is registered as director of BetterChoice ApS.

Anne Marie Mondrup Rasmussen joins BetterChoice ApS as directorMar 17, 2020

As of March 17, 2020, Anne Marie Mondrup Rasmussen is registered as director of BetterChoice ApS.

Marie Engberg Sørensen joins BetterChoice ApS as adm. dir.Mar 17, 2020

As of March 17, 2020, Marie Engberg Sørensen is registered as adm. dir. of BetterChoice ApS.

BetterChoice ApS is foundedMar 17, 2020

BetterChoice ApS was founded on March 17, 2020.

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