Owners, management and financials
CVR: 40945156
Previous names: New Zumurda ApS, Agold ApS, MASA ApS
DKK 5,577,948
Revenue
Net result: DKK -1,627,687
ALI-SUN HOLDING ApS (100%)
CVR · view owners
Ali Houssin Eidan Elsalhi
CVR · view management
Active
Founded 20 November 2019
CVR · view overview
1 employee
CVR · 2023
Name registered: MASA GULD ApS
CVR · 21/11/2022
View the full event history
MASA GULD ApS is a Danish company of the type Anpartsselskab based in Brønshøj, founded in 2019. The company is registered under the industry Detailhandel med ure og smykker. The company was previously named MASA ApS and Agold ApS. The management consists of Ali Houssin Eidan Elsalhi. The company is owned by ALI-SUN HOLDING ApS. The company has 1 employee (2023). In 2025, the company reported revenue of DKK 5,577,948 and a net result of DKK -1,627,687 compared with DKK 22,954 the year before. Equity in the 2025 report amounted to DKK -1,552,025.
Source: annual report 2025, Danish Business Authority
The financial health of MASA GULD ApS appears to be concerning, with a significant loss of 1,627,687 DKK in 2025 following a brief period of profitability in 2024 and 2023. Revenue has fluctuated, peaking at 6,245,444 DKK in 2023 but declining to 5,577,948 DKK in 2025. The company's equity position has deteriorated, moving from 75,662 DKK in 2024 to -1,552,025 DKK in 2025, indicating potential solvency issues. Overall, while there have been moments of profitability, the recent trend suggests instability, raising concerns about its position in the competitive retail jewelry and watch industry.
AI-generated summary · Generated 27/06/2026
Virksomhedens formål er at drive handel med smykker, og dermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.6 mio. | -1.6 mio. | 3.2 mio. | -1.6 mio. | 0 | |
| 202401/01/2024 – 31/12/2024 | 3.9 mio. | 23 t. | 8.2 mio. | 76 t. | 0 | |
| 202301/01/2023 – 31/12/2023 | 6.2 mio. | 13 t. | 7.8 mio. | 53 t. | - | |
| 202201/01/2022 – 31/12/2022 | - | 23 t. | 5 mio. | 63 t. | - | |
| 202101/01/2021 – 31/12/2021 | - | 237 t. | 10.6 mio. | 273 t. | 1 |
Compared to 439 companies in Detailhandel med ure og smykker
Comparison is based on industry median values
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Set up monitoringThe CVR number of MASA GULD ApS is 40945156.
MASA GULD ApS is owned by ALI-SUN HOLDING ApS.
The management of MASA GULD ApS consists of Ali Houssin Eidan Elsalhi.
In 2025, MASA GULD ApS reported revenue of DKK 5,577,948.
MASA GULD ApS had 1 employee in 2023 according to the Danish CVR register.
MASA GULD ApS was founded on 20 November 2019.
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MASA GULD ApS has published its annual report for 2025. Revenue came to DKK 5,577,948, and the net result was DKK -1,627,687.
As of December 22, 2025, Nem Revisor ApS has been appointed auditor of MASA GULD ApS.
MASA GULD ApS has published its annual report for 2024. Revenue came to DKK 3,936,150, and the net result was DKK 22,954.
MASA GULD ApS has published its annual report for 2023. Revenue came to DKK 6,245,444, and the net result was DKK 12,708.
MASA GULD ApS has published its annual report for 2022. Gross profit came to DKK 128,971, and the net result was DKK 22,871.
On November 21, 2022, the company changed its name from MASA ApS to MASA GULD ApS.
On November 3, 2022, the company changed its name from Agold ApS to MASA ApS.
MASA GULD ApS has published its annual report for 2021. Gross profit came to DKK 414,981, and the net result was DKK 236,860.
MASA GULD ApS has published its interim report for the period November 20, 2019 to December 31, 2020.
On November 11, 2020, the company changed its name from New Zumurda ApS to Agold ApS.
As of November 20, 2019, Ali Houssin Eidan Elsalhi is registered as director of MASA GULD ApS.
As of November 20, 2019, ALI-SUN HOLDING ApS is registered as an owner of MASA GULD ApS with an ownership share of 100%.
MASA GULD ApS was founded on November 20, 2019.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
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