Owners, management and financials
CVR: 40780378
DKK 162,579
Gross profit
Net result: DKK -224,489
Pia Anna Kierulff (50-66,65%), Mai-Britt Gamdrup Jonsen (33,33-49,99%)
CVR · view owners
Mai-Britt Gamdrup Jonsen, Pia Anna Kierulff
CVR · view management
Active
Founded 12 September 2019
CVR · view overview
3 employees
CVR · 2026
Owner registered: Mai-Britt Gamdrup Jonsen
CVR · 31/03/2023
View the full event history
WeArePhoenix ApS is a Danish company of the type Anpartsselskab based in København V, founded in 2019. The company is registered under the industry Detailhandel med tøj. The management consists of Mai-Britt Gamdrup Jonsen and Pia Anna Kierulff. The company is owned by Pia Anna Kierulff and Mai-Britt Gamdrup Jonsen. The company has 3 employees (2026). In 2025, the company reported a gross profit of DKK 162,579 and a net result of DKK -224,489 compared with DKK -264,915 the year before. Equity in the 2025 report amounted to DKK -2,402,153.
Selskabets formål er at drive virksomhed med køb og salg af vintage tøj samt arbejde med udvikling af bæredygtige forretningskoncepter samt anden virksomhed, der står i forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 163 t. | -224 t. | 670 t. | -2.4 mio. | 0 | |
| 202401/01/2024 – 31/12/2024 | 398 t. | -265 t. | 769 t. | -2.2 mio. | 2 | |
| 202301/01/2023 – 31/12/2023 | 9 t. | -573 t. | 1.6 mio. | -1.9 mio. | 2 | |
| 202201/01/2022 – 31/12/2022 | 472 t. | -232 t. | 691 t. | -1.3 mio. | 1 | |
| 202101/01/2021 – 31/12/2021 | 130 t. | -780 t. | 906 t. | -1.1 mio. | 3 |
Compared to 1.534 companies in Detailhandel med tøj
Comparison is based on industry median values
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See the API documentationThe CVR number of WeArePhoenix ApS is 40780378.
WeArePhoenix ApS is owned by Pia Anna Kierulff and Mai-Britt Gamdrup Jonsen.
The management of WeArePhoenix ApS consists of Mai-Britt Gamdrup Jonsen and Pia Anna Kierulff.
In 2025, WeArePhoenix ApS reported a gross profit of DKK 162,579.
WeArePhoenix ApS had 3 employees in 2026 according to the Danish CVR register.
WeArePhoenix ApS was founded on 12 September 2019.
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WeArePhoenix ApS has published its annual report for 2025. Gross profit came to DKK 162,579, and the net result was DKK -224,489.
WeArePhoenix ApS has published its annual report for 2024. Gross profit came to DKK 397,854, and the net result was DKK -264,915.
WeArePhoenix ApS has published its annual report for 2023. Gross profit came to DKK 8,796, and the net result was DKK -573,184.
WeArePhoenix ApS has published its annual report for 2022. Gross profit came to DKK 471,673, and the net result was DKK -231,679.
As of March 31, 2023, Mai-Britt Gamdrup Jonsen is registered as an owner of WeArePhoenix ApS with an ownership share of 33%.
WeArePhoenix ApS has published its annual report for 2021. Gross profit came to DKK 130,458, and the net result was DKK -780,413.
WeArePhoenix ApS has published its interim report for the period September 12, 2019 to December 31, 2020.
As of September 12, 2019, Pia Anna Kierulff is registered as director of WeArePhoenix ApS.
As of September 12, 2019, Mai-Britt Gamdrup Jonsen is registered as director of WeArePhoenix ApS.
As of September 12, 2019, Pia Anna Kierulff is registered as an owner of WeArePhoenix ApS with an ownership share of 50%.
WeArePhoenix ApS was founded on September 12, 2019.

Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.


Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.

Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
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