CVR: 40671870
Secondary names: Priceshape.dk ApS, Priceshape.com ApS, PSIP ApS
DKK 48,631,000
Gross profit
Net result: DKK -12,292,000
Polaris BidCo ApS
CVR · view ownership and management
Owner registered: Polaris BidCo ApS
CVR · 16/08/2024
View the full event history
PriceShape ApS is a Danish company of the type Anpartsselskab based in Aarhus C, founded in 2019. The company is registered under the industry Computerprogrammering. The management consists of Kasper Rittig Strand and Frederik Christiansen. The company is owned by Polaris BidCo ApS. In 2025, the company reported a gross profit of DKK 48,631,000 and a net result of DKK -12,292,000 compared with DKK -8,717,000 the year before. Equity in the 2025 report amounted to DKK 3,098,000.
Source: annual report 2025, Danish Business Authority
The financial health of PriceShape ApS shows a concerning trajectory, with significant losses reported in recent years. Gross profit has increased from 6.75 million DKK in 2021 to 48.63 million DKK in 2025, indicating strong revenue generation potential; however, the company has consistently posted net losses, culminating in a loss of 12.29 million DKK in 2025. Equity has fluctuated, ending at 3.1 million DKK in 2025, which raises concerns about financial stability. The absence of disclosed revenue figures makes it difficult to assess market position, but the growing gross profit suggests potential for recovery if profitability can be achieved.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at lave prissammenligning og prisoptimering af forbrugerprodukter samt aktiviteter, der efter bestyrelsens skøn er forbundet dermed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 48.6 mio. | -12.3 mio. | 47.4 mio. | 3.1 mio. | 92 | |
| 202401/01/2024 – 31/12/2024 | 32.8 mio. | -8.7 mio. | 32.4 mio. | 4.5 mio. | 68 | |
| 202301/01/2023 – 31/12/2023 | 23.2 mio. | 136 t. | 22.3 mio. | 3.2 mio. | 35 | |
| 202201/01/2022 – 31/12/2022 | 14.4 mio. | -1.5 mio. | 19 mio. | 3.1 mio. | 26 | |
| 202101/01/2021 – 31/12/2021 | 6.8 mio. | -1.5 mio. | 9.2 mio. | 4.5 mio. | 13 |
Compared to 4.570 companies in Computerprogrammering
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Build lead lists with filters on industry, geography, size and financials — and export straight to Excel.
Try the lead list generatorPriceShape ApS was founded on 20 July 2019.
PriceShape ApS is registered under the industry Computerprogrammering (industry code 621000).
PriceShape ApS is owned by Polaris BidCo ApS.
priceshape.dk belongs to PriceShape ApS, CVR number 40671870.
In 2025, PriceShape ApS reported a gross profit of DKK 48,631,000.
The management of PriceShape ApS consists of Kasper Rittig Strand and Frederik Christiansen.
Claim this page to add your logo and social links. Free to get started.
PriceShape ApS has published its annual report for 2025. Gross profit came to DKK 48,631,000, and the net result was DKK -12,292,000.
PriceShape ApS has published its annual report for 2024. Gross profit came to DKK 32,774,000, and the net result was DKK -8,717,000.
As of April 22, 2025, Stewart Holness has joined the board of directors of PriceShape ApS.
As of August 16, 2024, David Dong Sun has joined the board of directors of PriceShape ApS.
As of August 16, 2024, John Leslie Messer has joined the board of directors of PriceShape ApS.
As of August 16, 2024, Kemar Akeem Theodore England has joined the board of directors of PriceShape ApS.
As of August 16, 2024, Jens Ole Svinth Suhr has left the board of directors of PriceShape ApS.
As of August 16, 2024, Stefan Rosenlund has left the board of directors of PriceShape ApS.
As of August 16, 2024, Michael August Bonde Christiansen has left the board of directors of PriceShape ApS.
As of August 16, 2024, Polaris BidCo ApS is registered as an owner of PriceShape ApS with an ownership share of 100%.
PriceShape ApS has published its annual report for 2023. Gross profit came to DKK 23,175,369, and the net result was DKK 136,180.
As of April 2, 2024, Stefan Rosenlund has joined the board of directors of PriceShape ApS.
As of April 2, 2024, Kasper Rittig Strand is registered as director of PriceShape ApS.
PriceShape ApS has published its annual report for 2022. Gross profit came to DKK 14,405,896, and the net result was DKK -1,486,174.
PriceShape ApS has published its annual report for 2021. Gross profit came to DKK 6,751,125, and the net result was DKK -1,543,344.
As of November 30, 2021, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of PriceShape ApS.
As of November 30, 2021, Cedra Godkendt Revisionsaktieselskab has stepped down as auditor of PriceShape ApS.
PriceShape ApS has published its interim report for the period July 20, 2019 – December 31, 2020.
As of July 20, 2019, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of PriceShape ApS.
As of July 20, 2019, Jens Ole Svinth Suhr has joined the board of directors of PriceShape ApS.
As of July 20, 2019, Kasper Rittig Strand has joined the board of directors of PriceShape ApS.
As of July 20, 2019, Frederik Christiansen has joined the board of directors of PriceShape ApS.
As of July 20, 2019, Michael August Bonde Christiansen has joined the board of directors of PriceShape ApS.
As of July 20, 2019, Frederik Christiansen is registered as director of PriceShape ApS.
PriceShape ApS was founded on July 20, 2019.
Companies in the same industry and area
CVR 45731170
CVR 31247179
CVR 25118529
CVR 38241710
CVR 25278216
